39 B2B projects. This is what they delivered.
Numbers from Google Search Console, Google Ads and our clients' CRMs, always with the period included. Filter by the service you are looking for.
Goal: More leads & pipeline
Goal: Convert better
Goal: Stronger brand
Goal: Predictable growth
Goal: Understand the customer
B2B services company
B2B servicesThe website of a Belgian B2B services company, rebuilt in Astro for Google and AI agents.
YouPower
Energy: off-grid & batteriesA knowledge base in three languages that answers Google and AI assistants.
Facilicom
B2B facility servicesAccount-based marketing and fast social ad tests in the Benelux.
Get Driven
MobilityA complete rebrand and a fast mobile-first website, in 4 markets.
Facilicom
B2B facility servicesAccount-based marketing and marketing-sales alignment around a public tender.
Suivo
Fleet & workforce techMultichannel campaigns and landing pages with lead generators per sector.
Gom Nederland
Facility servicesA strategic SEO implementation that reduced the reliance on paid ads.
Adventure Valley Durbuy
Leisure & entertainmentData analysis, UX/UI and technical SEO for a smoother mobile booking flow.
Tryve
B2B work managementSharper messaging, multichannel campaigns and landing pages with tracking.
Hedgehog Company
Software: carbon accountingA new knowledge base of 18 articles in English and Dutch.
Kaizo
B2B SaaSOrganic traffic converted 38 times better than paid: positioning, topical SEO and paid in one growth engine.
Suivo
Fleet techMore reach, leads and conversions at significantly lower costs.
A.F.Vandevorst
Fashion retailAn integrated multichannel marketing strategy for a fashion label.
Suivo
Fleet techThe pipeline shifted from event-driven to inbound, with the website as the engine.
Aikido Security
B2B SaaSFocused content, clear CTAs and A/B tests on a landing page.
Facilicom
B2B facility servicesHigher Google Ads quality scores for a lower cost per click.
Europ Assistance
InsuranceThree CRO experiments from homepage to checkout, each with an A/B test.
Supastar VZW
Non-profitA better customer journey and targeted campaigns for ticket sales.
WERKR
MobilityFrom single-service brand to multi-industry platform, with a new brand strategy.
Tryve
B2B work managementConversion tracking cleaned up from GA4 to Google Ads, so every channel gets its real leads back.
Kaizo
B2B SaaSMeasurement rebuilt around one conversion, the booked demo, from website to HubSpot.
Suivo
Fleet & workforce techLead tracking restored in GA4, Google Ads, Meta and LinkedIn after a silent form break.
Creditsafe
Business informationHow visible is the brand in AI assistants, and how does that become a board-level topic?
iBOOD.com
E-commerceHow visible is an online store in ChatGPT, Gemini, Perplexity and Claude?
WERKR
Flexible work & staffingA complete brand, a conversion-focused website structure and an SEO foundation.
Tinrate
MarketplaceBrand and website for a marketplace of paid 1-on-1 expert consultations.
Food&i
B2B facility & cateringA full-funnel marketing and sales program with a go-to-market per brand.
Get Driven
MobilityThe full customer journey mapped, with five growth pain points exposed.
Get Driven
MobilityFive audiences, each with their own story, all year round.
Suivo
Fleet techOne platform, eight industries, the right message every time.
Tinrate
Knowledge sharingFrom problem and insight to big idea, message ladder and campaigns.
TinRate
B2B SaaSPositioning and go-to-market that set TinRate up as a new category.
Holmes & Watson
B2B consultingA full-funnel demand generation program for brand awareness and pipeline.
Suivo
B2B SaaSA feature-led homepage rebuilt into an engine for enterprise leads, in 90 days.
Suivo
Fleet techQuarter-driven go-to-market, an inbound content engine and sales enablement.
Suivo
Fleet techSmall, recurring requests became an automated low-touch sales flow.
Suivo
Fleet techA bilingual campaign around mandatory time registration, across every channel.
tandarts.nl
Dental careFrom strategic advice to notacheckers.nl, a tool that checks dental bills.
Unpluggd Family Travel
TravelFrom concept to market-ready travel platform, built on the customer journey.
"I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts."
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