Customer Impact
Results

39 B2B projects. This is what they delivered.

Numbers from Google Search Console, Google Ads and our clients' CRMs, always with the period included. Filter by the service you are looking for.

2,150 clicks from Google in 6 months · B2B services company
+189% MQLs in 6 months · Facilicom
4x higher conversion, 1.8% to 7.3% · Get Driven
25% savings on media budget · Facilicom
Sorted: numbers first
With measured results
Google Search Console for a Belgian B2B services company: from almost 0 to 2,150 clicks and 1 million impressions in 6 months
SEO & contentGEO / AI

B2B services company

B2B services

The website of a Belgian B2B services company, rebuilt in Astro for Google and AI agents.

2,150 clicks in 6 months, from almost 0
100 SEO score in Lighthouse, Core Web Vitals passed
YouPower
SEO & contentGEO / AI

YouPower

Energy: off-grid & batteries

A knowledge base in three languages that answers Google and AI assistants.

552 pages live in 3 languages, in 11 days
1st lead on launch day, via our AI chatbot Stewie
Facilicom
Lead generationAdvertising

Facilicom

B2B facility services

Account-based marketing and fast social ad tests in the Benelux.

+189% more MQLs in 6 months
-22% lower monthly advertising spend
Get Driven
Website & brandingCRO

Get Driven

Mobility

A complete rebrand and a fast mobile-first website, in 4 markets.

4x higher conversion rate (1.8% to 7.3%)
+287% more bookings in 3 months
Facilicom
Lead generation

Facilicom

B2B facility services

Account-based marketing and marketing-sales alignment around a public tender.

€2.5M deal won through the tender
Suivo
Lead generationCRO

Suivo

Fleet & workforce tech

Multichannel campaigns and landing pages with lead generators per sector.

3x more and better leads
Gom Nederland
SEO & content

Gom Nederland

Facility services

A strategic SEO implementation that reduced the reliance on paid ads.

+400% daily visitors in 66 days
-12% costs for paid advertising
Adventure Valley Durbuy
SEO & contentCRO

Adventure Valley Durbuy

Leisure & entertainment

Data analysis, UX/UI and technical SEO for a smoother mobile booking flow.

+300% mobile conversion rate from first click to purchase
Tryve
Lead generationAdvertising

Tryve

B2B work management

Sharper messaging, multichannel campaigns and landing pages with tracking.

2x more quality leads
SEO & content

Hedgehog Company

Software: carbon accounting

A new knowledge base of 18 articles in English and Dutch.

19 days from 0 to 2,314 impressions
16 of 18 English articles visible, avg. top 10
SEO & contentAdvertising

Kaizo

B2B SaaS

Organic traffic converted 38 times better than paid: positioning, topical SEO and paid in one growth engine.

38x better conversion to buying signals from organic than from paid (September 2025)
4.6% vs 0.12% conversion to key events: organic versus paid search
Suivo
AdvertisingLead generation

Suivo

Fleet tech

More reach, leads and conversions at significantly lower costs.

+33% more qualified web leads
A.F.Vandevorst
Advertising

A.F.Vandevorst

Fashion retail

An integrated multichannel marketing strategy for a fashion label.

+164% online revenue growth
+17% higher conversion rate
Suivo
Lead generationSEO & content

Suivo

Fleet tech

The pipeline shifted from event-driven to inbound, with the website as the engine.

+142% website pipeline, web became the #1 source
Aikido Security
CRO

Aikido Security

B2B SaaS

Focused content, clear CTAs and A/B tests on a landing page.

+25% higher conversion rate
+15% longer average time on the page
Facilicom
Advertising

Facilicom

B2B facility services

Higher Google Ads quality scores for a lower cost per click.

25% media savings
Europ Assistance
CRO

Europ Assistance

Insurance

Three CRO experiments from homepage to checkout, each with an A/B test.

+11% conversion uplift on the winning test
SupaStar non-profit
AdvertisingCRO

Supastar VZW

Non-profit

A better customer journey and targeted campaigns for ticket sales.

3x improvement in online performance within weeks
WERKR
Website & branding

WERKR

Mobility

From single-service brand to multi-industry platform, with a new brand strategy.

50% more development efficiency
Strategy and brand
Tryve
Advertising

Tryve

B2B work management

Conversion tracking cleaned up from GA4 to Google Ads, so every channel gets its real leads back.

Delivered: tracking reliable again, with only real leads as primary conversions.
Advertising

Kaizo

B2B SaaS

Measurement rebuilt around one conversion, the booked demo, from website to HubSpot.

Delivered: Google Ads bids on booked demos, with the click ID ready in the CRM.
Suivo
AdvertisingLead generation

Suivo

Fleet & workforce tech

Lead tracking restored in GA4, Google Ads, Meta and LinkedIn after a silent form break.

Delivered: lead tracking restored, with a form listener that survives updates.
Creditsafe
GEO / AI

Creditsafe

Business information

How visible is the brand in AI assistants, and how does that become a board-level topic?

Delivered: a board-ready GEO analysis with a structured improvement program.
iBOOD.com
GEO / AI

iBOOD.com

E-commerce

How visible is an online store in ChatGPT, Gemini, Perplexity and Claude?

Delivered: a GEO audit, with 624 questions tested across 6 AI tools.
WERKR
Website & brandingSEO & content

WERKR

Flexible work & staffing

A complete brand, a conversion-focused website structure and an SEO foundation.

Delivered: brand, website architecture and SEO foundation.
Tinrate
Website & brandingSEO & content

Tinrate

Marketplace

Brand and website for a marketplace of paid 1-on-1 expert consultations.

Delivered: brand, website, SEO and technical optimization.
Lead generation

Food&i

B2B facility & catering

A full-funnel marketing and sales program with a go-to-market per brand.

Delivered: a go-to-market per brand and one blueprint up to the lead lifecycle.
Get Driven
CRO

Get Driven

Mobility

The full customer journey mapped, with five growth pain points exposed.

Delivered: a journey map and a concrete growth plan.
Get Driven
Website & branding

Get Driven

Mobility

Five audiences, each with their own story, all year round.

Delivered: an always-on communication plan across 10+ channels, per segment.
Suivo
Website & branding

Suivo

Fleet tech

One platform, eight industries, the right message every time.

Delivered: a value proposition canvas per segment, for 8 sectors.
Tinrate
Website & branding

Tinrate

Knowledge sharing

From problem and insight to big idea, message ladder and campaigns.

Delivered: a creative communication strategy with a message ladder and campaigns.
TinRate
Website & branding

TinRate

B2B SaaS

Positioning and go-to-market that set TinRate up as a new category.

Delivered: positioning, communication strategy and a phased go-to-market.
Holmes & Watson
Lead generationSEO & content

Holmes & Watson

B2B consulting

A full-funnel demand generation program for brand awareness and pipeline.

Delivered: a demand generation program around events, LinkedIn and a newsletter.
Suivo platform
Website & brandingLead generation

Suivo

B2B SaaS

A feature-led homepage rebuilt into an engine for enterprise leads, in 90 days.

Delivered: a new homepage and one messaging framework for every team.
Suivo
Lead generationSEO & content

Suivo

Fleet tech

Quarter-driven go-to-market, an inbound content engine and sales enablement.

Delivered: a repeatable growth engine instead of one-off actions.
Suivo
CROLead generation

Suivo

Fleet tech

Small, recurring requests became an automated low-touch sales flow.

Delivered: an automated self-serve sales flow.
Suivo
AdvertisingLead generation

Suivo

Fleet tech

A bilingual campaign around mandatory time registration, across every channel.

Delivered: a bilingual go-to-market campaign, from awareness to request.
notacheckers.nl, the tool that lets patients check their dental invoice in four steps
Website & branding

tandarts.nl

Dental care

From strategic advice to notacheckers.nl, a tool that checks dental bills.

Delivered: strategy and concept for notacheckers.nl, now live.
Premium family adventures to Morocco, with the Koutoubia in Marrakech and the Atlas
Website & branding

Unpluggd Family Travel

Travel

From concept to market-ready travel platform, built on the customer journey.

Delivered: concept, brand and website, market-ready in 60 days.
"I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts."
Axel D.S., via Google Reviews

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