Brand & reputation statistics
Your reputation is largely shaped before the first conversation. These figures show how reviews, star ratings and trust steer buyer choices, especially in B2B.
Last updated: · 8 verified statistics
What do these figures mean for Belgian B2B companies?
The common thread is clear: your reputation is largely shaped before the first conversation. Buyers read reviews, check your star rating and form an opinion before they ever reach out. In B2B, with multiple decision-makers and long buying journeys, that independent proof often outweighs your own sales story.
That doesn’t mean chasing every star. It means being visible, findable and credible in the places where buyers judge you. Brand mentions on relevant sites and a recognizable, honest voice build trust that translates into more targeted branded search. And respond to reviews: 89% expect it, but almost nobody does it, so it’s an open opportunity.
Our approach stays the same: steer toward real customers and revenue, not a scoreboard. A strong reputation isn’t a goal in itself but a lever that makes your sales conversations easier and your customers more loyal.
Frequently asked questions
Do reviews really matter in B2B, or mostly for online shops? +
In B2B they matter heavily. For purchases involving multiple decision-makers and long buying journeys, buyers look for independent proof before they even talk to you. G2 finds that 45% of B2B buyers name review sites the most reassuring signal in an AI answer. Review sites and peer feedback often outweigh your own materials.
How many reviews do I need to be credible? +
There is no fixed number, and consumers are becoming more lenient about quantity. More important than volume is that your reviews are recent and genuine, and that you respond to them. A handful of honest, current reviews with tidy responses does more than dozens of old scores with no follow-up.
Should I respond to negative reviews? +
Yes. 89% of consumers expect a response, and a calm, honest reply to criticism shows future buyers how you handle problems. A good response often outweighs the complaint itself. Respond to positive reviews too, otherwise it looks selective.
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You may freely reuse these figures with attribution and a link to this page.
Source: Customer Impact, Brand & reputation statistics, https://www.customerimpact.be/en/marketing-statistics/brand-and-reputation/ What clients say about us
Real client reviews on Google.
Strong lead generation and analysis of growth opportunities using AI technology that makes a real impact.
René De Keyzer
I have been working with Tanguy for three years now and it is always a pleasure. Plenty more good things to come!
Pieter-Jan Maleux
Tanguy combines knowledge, fresh ideas and hands-on experience in a rare way that makes a tangible difference for growing companies.
Fern Thanaporn Uparirat
Fantastic company to work with. They helped us build our website and with lead generation, and we are very happy with it. The smooth communication made the whole process pleasant.
Lahcene Merzoug
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
Tanguy built a completely new website for us, with a structure and message truly focused on convincing visitors. Highly recommended.
Sam Van den Bosch
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the start. The team complements each other perfectly, so there is always someone with deep expertise in a specific field.
Axel D.S.
Sharp and fast analysis of the problem, the processes and the opportunities. No complicated sales pitch: fast, with a well-working first setup. Pleasant collaboration.
Tandarts.nl
Super professional and incredibly creative. They responded to all our wishes time and again. Truly recommended.
Jovana Vakic
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Their creativity, professionalism and focus on results really stand out.
Natalia Echeverri
Professional approach to building the website for my side business. Happy with the collaboration. Recommended!
Kayna Geusens
Particularly impressive. The expertise is truly astounding!
Chris Kiefert
Very satisfied with the service. Truly professional. I am super happy and recommend it to everyone. Many thanks!
Tatiana Maeijer
Top quality and service. Truly recommended.
Virginia Lesaffer
Strong lead generation and analysis of growth opportunities using AI technology that makes a real impact.
René De Keyzer
I have been working with Tanguy for three years now and it is always a pleasure. Plenty more good things to come!
Pieter-Jan Maleux
Tanguy combines knowledge, fresh ideas and hands-on experience in a rare way that makes a tangible difference for growing companies.
Fern Thanaporn Uparirat
Fantastic company to work with. They helped us build our website and with lead generation, and we are very happy with it. The smooth communication made the whole process pleasant.
Lahcene Merzoug
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
Tanguy built a completely new website for us, with a structure and message truly focused on convincing visitors. Highly recommended.
Sam Van den Bosch
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the start. The team complements each other perfectly, so there is always someone with deep expertise in a specific field.
Axel D.S.
Sharp and fast analysis of the problem, the processes and the opportunities. No complicated sales pitch: fast, with a well-working first setup. Pleasant collaboration.
Tandarts.nl
Super professional and incredibly creative. They responded to all our wishes time and again. Truly recommended.
Jovana Vakic
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Their creativity, professionalism and focus on results really stand out.
Natalia Echeverri
Professional approach to building the website for my side business. Happy with the collaboration. Recommended!
Kayna Geusens
Particularly impressive. The expertise is truly astounding!
Chris Kiefert
Very satisfied with the service. Truly professional. I am super happy and recommend it to everyone. Many thanks!
Tatiana Maeijer
Top quality and service. Truly recommended.
Virginia Lesaffer
What do these figures mean for you?
We translate market data into a concrete growth plan for your B2B company, focused on customers and revenue.