Brand & reputation statistics
Your reputation is largely shaped before the first conversation. These figures show how reviews, star ratings and trust steer buyer choices, especially in B2B.
Last updated: · 8 verified statistics
What do these figures mean for Belgian B2B companies?
The common thread is clear: your reputation is largely shaped before the first conversation. Buyers read reviews, check your star rating and form an opinion before they ever reach out. In B2B, with multiple decision-makers and long buying journeys, that independent proof often outweighs your own sales story.
That doesn’t mean chasing every star. It means being visible, findable and credible in the places where buyers judge you. Brand mentions on relevant sites and a recognizable, honest voice build trust that translates into more targeted branded search. And respond to reviews: 89% expect it, but almost nobody does it, so it’s an open opportunity.
Our approach stays the same: steer toward real customers and revenue, not a scoreboard. A strong reputation isn’t a goal in itself but a lever that makes your sales conversations easier and your customers more loyal.
Frequently asked questions
Do reviews really matter in B2B, or mostly for online shops? +
In B2B they matter heavily. For purchases involving multiple decision-makers and long buying journeys, buyers look for independent proof before they even talk to you. G2 finds that 45% of B2B buyers name review sites the most reassuring signal in an AI answer. Review sites and peer feedback often outweigh your own materials.
How many reviews do I need to be credible? +
There is no fixed number, and consumers are becoming more lenient about quantity. More important than volume is that your reviews are recent and genuine, and that you respond to them. A handful of honest, current reviews with tidy responses does more than dozens of old scores with no follow-up.
Should I respond to negative reviews? +
Yes. 89% of consumers expect a response, and a calm, honest reply to criticism shows future buyers how you handle problems. A good response often outweighs the complaint itself. Respond to positive reviews too, otherwise it looks selective.
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Source: Customer Impact, Brand & reputation statistics, https://www.customerimpact.be/en/marketing-statistics/brand-and-reputation/ What clients say about us
Real client reviews on Google.
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
What do these figures mean for you?
We translate market data into a concrete growth plan for your B2B company, focused on customers and revenue.