ABM agency Account based marketing agency for your dream clients.
Instead of collecting lots of leads and hoping for the best, we pick your ideal accounts up front and pursue them deliberately, with marketing and sales working as one. Less noise, bigger deals.
Tanguy De Keyzer Founder & digital strategist Last updated: 1 July 2026
Trusted by growing brands
Sound familiar?
We want to win large accounts, but we can't reach the right people.
Marketing and sales work past each other instead of together.
We waste budget on leads that never become customers.
How we help
Together we select your dream accounts and pursue them deliberately, with marketing and sales fully aligned, for bigger deals at lower costs.
Why Customer Impact
Why our approach is different.
Focus on accounts, not volume
We concentrate budget and energy on your dream accounts instead of chasing as many leads of varying quality as possible.
Marketing and sales connected
Both teams work around the same accounts and goals, with one shared plan instead of scattered actions.
Personal, relevant outreach
Every account gets a message that fits its situation, because generic campaigns don't move decision-makers.
Measured on pipeline
We steer on target account engagement and on deals, not on clicks or impressions.
About Customer Impact
The missing piece of your growth puzzle.
Customer Impact is a digital marketing agency founded by Tanguy De Keyzer. For more than 10 years we have been building the growth engine of startups, scale-ups and established companies.
For us, account-based marketing is all about focus: we put marketing and sales together on your dream accounts, aiming for bigger deals instead of more noise.
What we stand for:
- Efficiency over volume: the right levers, not more noise
- Every euro measurable, from lead to revenue
- Marketing and sales aligned around the same goals
- Strategy and execution, under one roof
What we do
Account based marketing agency for your dream clients.
ICP & account selection
Together we define your dream accounts and the decision-makers who really matter.
Account intelligence
We map each account: who decides, what's going on and which trigger works.
Personalized campaigns
Messages tailored to each account and each role in the buying committee.
Marketing & sales alignment
One plan, the same accounts, marketing and sales hand in hand.
Multichannel outreach
LinkedIn, advertising, email and content, all aimed at your most important accounts.
Steering on pipeline
We measure deals and revenue, not loose leads that lead nowhere.
Our process
From dream accounts to deals in 5 steps.
Account selection
Together we define your ideal accounts based on value, fit and win probability.
Insights and messaging
We gather insights per account and craft a message that fits their context.
Campaigns per account
We reach the right people within each account through the channels that get to them.
Sales alignment
Marketing and sales coordinate follow-up and timing, so warm accounts don't cool off.
Measure and expand
We track engagement and pipeline, and expand what works to new accounts.
Why we flip the funnel
Classic lead generation collects lots of leads and hopes some good ones are in there. ABM turns that around: we choose the truly valuable accounts up front and focus all our energy on them. No noise, no leads that sales can’t use, but deliberate attention for the companies you actually want.
Our strongest results come from this approach. For Facilicom we delivered 189% more MQLs at 22% lower monthly costs, and helped win a tender deal worth more than 2.5 million euros through strategic account-based marketing.
Marketing and sales on the same page
In complex purchases, one person rarely decides alone. Behind every deal sits a buying committee. ABM tailors your message to each member of that committee within a specific account, while marketing and sales work the same list with the same plan.
That alignment is exactly why ABM delivers such high contract values and lower costs per deal. You waste nothing on the wrong people and put everything into the right ones.
ABM only works when marketing and sales genuinely work from the same list. Better to pick fifty accounts you know inside out than five hundred you touch superficially, because with account-based marketing you win on depth, not volume.
Tanguy De Keyzer Founder of Customer Impact and digital strategist Frequently asked questions
Who is ABM right for? ＋
For companies with higher deal values and longer sales cycles, where a handful of large customers makes a big difference. That's where a targeted approach outperforms broad campaigns by far.
How quickly will I see results? ＋
ABM aims for quality, not volume. The first conversations with accounts often start within weeks; the big deals follow the rhythm of your sales cycle.
What do I need to get started? ＋
A picture of your ideal customer and, ideally, alignment with your sales team. We build the account list, the intelligence and the campaigns together.
Ready to win your market?
Book a meeting with our digital strategist Tanguy.