ABM agency
Instead of collecting lots of leads and hoping for the best, we pick your ideal accounts up front and pursue them deliberately, with marketing and sales working as one. Less noise, bigger deals.
Tanguy De Keyzer Founder & digital strategist Last updated: 28 September 2026
Trusted by growing brands
Sound familiar?
We want to win large accounts, but we can't reach the right people.
Marketing and sales work past each other instead of together.
We waste budget on leads that never become customers.
How we help
Together we select your dream accounts and pursue them deliberately, with marketing and sales fully aligned, for bigger deals at lower costs.
Why Customer Impact
We concentrate budget and energy on your dream accounts instead of chasing as many leads of varying quality as possible.
Both teams work around the same accounts and goals, with one shared plan instead of scattered actions.
Every account gets a message that fits its situation, because generic campaigns don't move decision-makers.
We steer on target account engagement and on deals, not on clicks or impressions.
About Customer Impact
Customer Impact is a digital marketing agency founded by Tanguy De Keyzer. For more than 10 years we have been building the growth engine of startups, scale-ups and established companies.
For us, account-based marketing is all about focus: we put marketing and sales together on your dream accounts, aiming for bigger deals instead of more noise.
What we stand for:
What we do
Together we define your dream accounts and the decision-makers who really matter.
We map each account: who decides, what's going on and which trigger works.
Messages tailored to each account and each role in the buying committee.
One plan, the same accounts, marketing and sales hand in hand.
LinkedIn, advertising, email and content, all aimed at your most important accounts.
We measure deals and revenue, not loose leads that lead nowhere.
Our process
Together we define your ideal accounts based on value, fit and win probability.
We gather insights per account and craft a message that fits their context.
We reach the right people within each account through the channels that get to them.
Marketing and sales coordinate follow-up and timing, so warm accounts don't cool off.
We track engagement and pipeline, and expand what works to new accounts.
Classic lead generation collects lots of leads and hopes some good ones are in there. ABM turns that around: we choose the truly valuable accounts up front and focus all our energy on them. No noise, no leads that sales can’t use, but deliberate attention for the companies you actually want.
Our strongest results come from this approach. For Facilicom we delivered 189% more MQLs at 22% lower monthly costs, and helped win a tender deal worth more than 2.5 million euros through strategic account-based marketing.
In complex purchases, one person rarely decides alone. Behind every deal sits a buying committee. ABM tailors your message to each member of that committee within a specific account, while marketing and sales work the same list with the same plan.
That alignment is exactly why ABM delivers such high contract values and lower costs per deal. You waste nothing on the wrong people and put everything into the right ones.
ABM only works when marketing and sales genuinely work from the same list. Better to pick fifty accounts you know inside out than five hundred you touch superficially, because with account-based marketing you win on depth, not volume.
Tanguy De Keyzer Founder of Customer Impact and digital strategist No empty promises. This is what clients say about working with Customer Impact.
“I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.”
Axel D.S.
Verified review via Google
“Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.”
Janitor Waterschoot
Verified review via Google
“They do not just execute, they also think along strategically. Real B2B specialists. Recommended!”
Jack Daly
Verified review via Google
“Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.”
Tandarts.nl
Verified review via Google
“Smooth communication, proactive thinking and everything neatly followed up.”
Claire Farrell
Verified review via Google
“Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️”
Jovana Vakic
Verified review via Google
Compare your options
| Customer Impact | Large agency | Freelancer | In-house | |
|---|---|---|---|---|
| Focus | A select list of dream accounts | Often broad campaigns | Usually one channel | Depends on your team |
| Marketing and sales | One plan, the same accounts | Rarely connected | Rarely connected | Often separate departments |
| Channels | LinkedIn, ads, email and content | Often a different team per channel | Usually one or two | Limited to who you hire |
| Minimum term | 3 months | Often 6 months or longer | Per assignment | Employment contract |
| Steering on | Account engagement, pipeline and deals | Often leads and clicks | Often clicks | Depends on goals |
These are typical traits per type of partner, not statements about specific agencies.
What to expect
Week 1 to 2
Together we define your ideal accounts based on value, fit and chance of winning.
Week 3 to 4
We map every account and build a message per role in the buying committee.
Month 2
We reach the right people within each account; the first conversations often start within weeks.
Month 3
Marketing and sales align follow-up and timing, so warm accounts don't cool down.
Month 4 onwards
The big deals follow the rhythm of your sales cycle; what works we extend to new accounts.
Case studies
Facilicom IFM wanted to enter a new region with an approach that could scale without losing lead quality. We built a value proposition per ABM segment, tested against a threshold for conversion costs and scaled the winners. In 6 months MQLs rose by 189%, with 22% lower monthly advertising spend and 38% more target-account engagement in the Benelux.
Read the caseFacilicom IFM was in the middle of a tender for a deal worth more than 2.5 million euros. We aligned marketing and sales around one target account, researched the decision makers and brought personalized content and case studies to the Decision-Making Unit. The tender was won.
Read the caseFood&i wanted to align marketing and sales for the long decision cycle in facility services and catering. We translated an in-depth workshop into one marketing and sales blueprint with a go-to-market per brand: corporate catering, Break Express and New Fork.
“A clear program that finally puts marketing and sales on the same plan, from brand building to the tender desk.”
In all honesty
Contact us
Briefly tell us what it is about. You get a personal reply from Tanguy or someone from the team, not a call centre.
For companies with higher deal values and longer sales cycles, where a handful of large customers makes a big difference. That's where a targeted approach outperforms broad campaigns by far.
ABM aims for quality, not volume. The first conversations with accounts often start within weeks; the big deals follow the rhythm of your sales cycle.
A picture of your ideal customer and, ideally, alignment with your sales team. We build the account list, the intelligence and the campaigns together.
Account-based marketing and marketing-sales alignment around a public tender.
Account-based marketing and fast social ad tests in the Benelux.
A full-funnel demand generation program for brand awareness and pipeline.
