Generative Engine Optimization GEO agency for visibility in ChatGPT and Google AI.
Looking for a GEO agency or a partner for AI search optimization? We make sure ChatGPT, Claude, Gemini and Google AI understand, mention and recommend your brand.
Tanguy De Keyzer Founder & digital strategist Last updated: 1 July 2026
Trusted by growing brands
Sound familiar?
Our competitors get recommended by ChatGPT and we don't.
Our organic traffic has been dropping since Google AI Overviews.
I have no idea how you even become visible in AI answers.
We don't know what AI is saying about our brand today.
How we help
We first map how AI sees you today, then make your brand understandable to both humans and machines, and build the authority that makes AI models remember and recommend you, exactly where your audience is searching now.
Why Customer Impact
Why our approach is different.
First measure how AI sees you
We map how models like ChatGPT present you today, so you know where you stand.
Understandable to humans and machines
We make your content and structure crystal clear, so both visitors and AI models get you.
Authority AI remembers
We build the sources and citations that make models remember and recommend you.
Steering on citations and recommendations
We measure whether you're mentioned and recommended more often and more accurately, not vanity metrics.
About Customer Impact
The missing piece of your growth puzzle.
Customer Impact is a digital marketing agency founded by Tanguy De Keyzer. For more than 10 years we have been building the growth engine of startups, scale-ups and established companies.
GEO is the new layer under your findability: we make sure AI models remember and recommend you, connected to your broader SEO and growth strategy.
What we stand for:
- Efficiency over volume: the right levers, not more noise
- Every euro measurable, from lead to revenue
- Marketing and sales aligned around the same goals
- Strategy and execution, under one roof
What we do
GEO agency for visibility in ChatGPT and Google AI.
AI visibility audit
We measure whether, how and where AI models mention your brand today, with a baseline across ChatGPT, Gemini, Perplexity and Google AI Overviews.
Tailored GEO strategy
A concrete plan: which prompts, which entities and which sources we tackle to claim your place in the answer.
Entity and brand clarity
We make crystal clear who you are and what you stand for, consistently across your entire presence, so AI recognizes you as one trustworthy entity.
Citable content & schema
Content AI loves to quote: clear definitions, numbers and answers, backed by structured data (schema).
Authority beyond your site
Mentions on sources AI trusts, such as Reddit, comparison sites and relevant media, because AI builds its picture from the entire web.
Monitoring & AI reporting
We track your brand mentions and share of voice across AI models and adjust based on data, not gut feeling.
Our process
From AI baseline to being recommended in 5 steps.
AI baseline
We test how AI models present your brand today and where the gaps are.
Content and structure
We make your content extraction-friendly and clearly structured.
Authority and citations
We build the sources and mentions that models rely on.
Monitoring
We track how often and how accurately AI mentions and recommends you.
Adjusting
We refine the approach based on what the measurements show.
More and more buyers no longer start their search on Google, but in an AI chat. They ask ChatGPT, Claude or Perplexity directly for a recommendation, and get one answer with a handful of names in it. If you’re not among them, you don’t exist in that context. As a GEO agency, we make sure your brand does get mentioned, at the moment it counts.
What is GEO (Generative Engine Optimization)?
GEO, also called AI search optimization or AI findability, is optimizing your brand and content so AI models correctly understand, remember and recommend you. It’s not about isolated keywords, but about how clearly your brand exists as an entity on the web: who you are, what you stand for and why you’re trustworthy.
GEO vs SEO: what’s the difference?
GEO doesn’t replace SEO, it builds on it. The big difference is where and how you become visible:
- SEO aims for a position in a list of blue links. The user clicks through and chooses.
- GEO aims for a mention inside the AI answer itself. The AI model chooses, based on meaning, consistency and authority across the entire web.
- SEO rewards keywords, backlinks and technical optimization of your own site.
- GEO rewards a clear entity, citable content and trusted mentions beyond your site as well.
The two reinforce each other: a strong SEO foundation makes you more findable to the crawlers that feed AI, and a strong entity helps you in both worlds.
Why bring in a GEO agency?
AI models no longer read isolated pages the way a classic search engine does. They pull information from thousands of sources at once and build a picture of what’s true, what sounds trustworthy and who has expertise. Steering that picture requires a different approach than SEO: entity thinking, digital PR, structured data and continuous monitoring across multiple models. A specialized GEO agency brings those disciplines together, measures what works and systematically builds a head start that’s hard to catch.
Our GEO approach
We work from a strategy, not from loose tricks. Our program runs in six steps, from baseline to continuous adjustment.
1. AI visibility audit
We measure how AI sees you today: whether and how you’re mentioned, in which models, with what sentiment and where competitors are overtaking you. This is your baseline.
2. Entity and brand clarity
We make crystal clear who you are, what you do and for whom. Consistent information across your entire presence ensures AI recognizes you as one trustworthy entity, not as scattered, contradictory signals.
3. Citable content & structured data
We build content AI loves to quote: clear definitions, numbers and direct answers, backed by schema and a logical structure that makes your content technically readable for AI.
4. Authority on sources AI trusts
AI builds its picture from the entire web, not just your own site. Mentions on places like Reddit, comparison sites and relevant media carry serious weight, and most companies still ignore this.
5. Optimizing per AI model
ChatGPT, Gemini, Perplexity, Claude and Copilot each pick their sources differently. We tune your approach to each model, from getting found in ChatGPT to Perplexity and Google AI Overviews.
6. Monitoring & adjusting
We track your mentions and share of voice across the AI models and adjust based on data. For that monitoring we use specialized AI visibility tools such as Visibility, tracking your visibility per category and per AI model.
Who does GEO work for?
GEO works best for brands whose buyers research before they decide, which is practically every service provider, SaaS company and knowledge-driven business. Smaller, specialized players can actually outrank big names in AI answers, because AI selects on relevance and authority, not on ad budget.
Isn’t GEO just hype?
It’s not hype, it’s a shift that’s already happening. AI search is growing fast and Google increasingly shows an AI Overview above the classic results. That changes how people find information and how traffic gets distributed. Whoever waits until everyone is doing it starts with a handicap.
How do you recognize the best GEO agency?
More and more agencies put “GEO agency” on their site, but approaches differ widely. If you want to choose the best GEO agency for your brand, look for five things:
- Measurability across multiple models. A good GEO agency shows a baseline and tracks your visibility in ChatGPT, Gemini, Perplexity and Google AI Overviews, not in one tool alone.
- Entity thinking, not keyword tricks. The best GEO agency builds your brand as a clear entity, instead of plugging in loose keywords.
- Authority beyond your own site. Ask about digital PR and mentions on sources AI trusts, such as Reddit, comparison sites and media.
- Proven knowledge. A leading GEO agency publishes on the field itself and can show you concrete cases and a methodology.
- Transparent scope and pricing. You know upfront what you get and what it costs, no surprises.
Measure an agency against this list and you’ll quickly see who’s a real GEO partner and who merely wears the label.
Why Customer Impact as your GEO agency?
Customer Impact is one of the first agencies in the Benelux to adopt GEO as a separate discipline, and we work as a GEO agency for brands in both Belgium and the Netherlands. Founder Tanguy De Keyzer is regarded as one of the voices shaping the topic in the Benelux. We wrote the book The End of Search, publish one of the deepest knowledge bases on GEO in the region with more than two hundred articles, and built our own FAQ hub and glossary around AI visibility. We also partner with AI visibility tools such as Visibility to measure your visibility rigorously. That knowledge advantage goes straight to work for your brand. Curious about concrete results? Ask us about our GEO cases.
What does a GEO program cost?
That depends on your starting position, your market and your ambition. We work with a clear scope after the audit, with no surprises afterwards. Take a look at our pricing.
Ready to be mentioned?
The first step is knowing how AI sees you today. We map your AI visibility and build a plan to get you mentioned where your audience is searching now. Book a free consultation and we’ll assess your opportunities together.
GEO isn't hype, it's the new findability. AI models pick one answer, and you want to be in it. Whoever builds a clear entity and citable content today gains a head start that will soon be impossible to catch.
Tanguy De Keyzer Founder of Customer Impact and GEO strategist Frequently asked questions
What is GEO (Generative Engine Optimization)? ＋
GEO is optimizing your brand and content so AI models like ChatGPT, Claude, Gemini and Google AI understand, remember and recommend you in their answers. Where SEO puts you in a list of links, GEO puts you inside the answer itself.
What's the difference between SEO and GEO? ＋
SEO gets you ranked in a list of blue links. GEO gets you mentioned in the AI answer itself, based on meaning, consistency and authority across the entire web. The two reinforce each other: a strong SEO foundation helps your GEO, and vice versa.
How do I get found in ChatGPT? ＋
By establishing your brand as a clear entity, creating citable content and being present on sources AI trusts (such as Reddit, comparison sites and media). We first map how AI sees you today and build your visibility from there.
How quickly will I see results from GEO? ＋
The first shifts in your AI visibility are often measurable within weeks, especially on less competitive topics. Building a stable, broad presence takes months, just like SEO. Because competition is still low, building today gives you the fastest head start.
Can you influence exactly what AI says about my brand? ＋
You can't dictate to AI directly, but you can steer it strongly. By placing consistent, correct and citable information across the web, you give AI models the material they base their answers on. That reduces hallucinations and steers sentiment in the right direction.
Does GEO work for small businesses and SMEs too? ＋
Yes. Smaller, specialized companies can actually outrank big players in AI answers, because AI selects on relevance and authority, not on ad budget. A sharp niche is an advantage in GEO.
Do I need to overhaul my entire website for GEO? ＋
No. We start with an audit and first tackle the pages and sources with the biggest leverage. GEO builds on your existing site and SEO; it's not a full rebuild.
How do you measure visibility in AI tools like ChatGPT? ＋
We measure your brand mentions, citations and share of voice per AI model using a fixed prompt set, plus the impact on traffic and leads. So you see in black and white whether you're improving, instead of guessing. For monitoring we use specialized AI visibility tools such as Visibility.
Ready to win your market?
Book a meeting with our digital strategist Tanguy.