Lead generation agency Lead generation agency for a predictable pipeline.
Looking for a lead generation agency that does more than run one-off campaigns? We build a lead engine that attracts the right audience, nurtures it and turns it into qualified enquiries.
Tanguy De Keyzer Founder & digital strategist Last updated: 1 July 2026
Trusted by growing brands
Sound familiar?
We get visitors, but hardly any enquiries or meetings.
Our campaigns deliver leads that sales can't do anything with.
I don't know which marketing euro actually drives revenue.
How we help
We build a lead engine that attracts the right people, warms them up and hands them to sales as qualified leads. Fully measurable, so you always know what works and where your money goes.
Why Customer Impact
Why our approach is different.
Strategy and ICP first
We start with your ideal customer and your goals, not with a channel. That way every euro reaches the right people instead of disappearing into noise.
Marketing and sales connected
No scattered campaigns, but one system that attracts leads, warms them up and hands them to sales fully qualified.
Multichannel, no channel dogma
SEO, Google Ads, LinkedIn and content: we pick the mix that actually reaches your audience, not our favorite tool.
Steering on pipeline, not vanity
We measure qualified meetings and revenue, not clicks or impressions that only look good in a report.
About Customer Impact
The missing piece of your growth puzzle.
Customer Impact is a digital marketing agency founded by Tanguy De Keyzer. For more than 10 years we have been building the growth engine of startups, scale-ups and established companies.
Lead generation is the thread running through everything we do. We connect it to your sales team and your other channels, so enquiries stop being a coincidence and become a system that keeps performing.
What we stand for:
- Efficiency over volume: the right levers, not more noise
- Every euro measurable, from lead to revenue
- Marketing and sales aligned around the same goals
- Strategy and execution, under one roof
What we do
Lead generation agency for a predictable pipeline.
Ideal customer & ICP
We work out together who your best customers really are, so every euro goes to the right people instead of into noise.
Multichannel campaigns
Lead generation through the channels that actually reach your audience: SEO, Google Ads, LinkedIn and content.
Landing pages & conversion
Pages that turn visitors into enquiries, with clear CTAs and minimal friction.
Lead nurturing & follow-up
Automated follow-up that warms cold leads until they're ready for a conversation.
Account-based marketing
Target your dream accounts with marketing and sales fully aligned, for bigger deals.
Measure & optimize
We steer on the numbers that count: cost per lead, MQL to SQL and, ultimately, revenue.
Compare your options
One-off campaigns, a traditional agency or a lead engine?
| One-off campaigns | Traditional agency | Customer Impact | |
|---|---|---|---|
| Approach | Ad hoc, per spike | Channel by channel | One system, end-to-end |
| Marketing and sales | Disconnected | Rarely aligned | On the same goals |
| Channels | One or two | Usually one specialism | Tailored multichannel |
| Measurability | Limited | Channel metrics only | Pipeline and revenue |
| Lead follow-up | Hardly any | Rarely included | Qualification included |
We combine SEO, Google Ads, LinkedIn Ads and content into one lead engine, steered on pipeline and revenue instead of isolated channel metrics.
Our process
From ICP to predictable pipeline in 5 steps.
ICP and goals
We define who your best customers are and what a qualified lead really means for you.
Channel and funnel strategy
We choose the channels and build the funnel that guides your audience from first touch to enquiry.
Campaigns and content
We launch campaigns, landing pages and content that attract and convince the right people.
Nurturing and qualification
Leads are warmed up and qualified, so sales only spends time on people who are ready.
Measure and scale
We measure pipeline and revenue, cut what doesn't work and scale what does.
Why one-off campaigns don’t deliver leads
Many companies run campaigns without a system underneath. Clicks come in, but meetings don’t. Sound familiar? The cause is rarely a single channel: what’s missing is a well-designed funnel that attracts the right people, warms them up and hands them to sales at the right moment.
The result is predictable: marketing delivers leads that sales can’t use, sales complains about quality, and nobody knows which euro actually drives revenue.
A lead engine instead of scattered actions
We build lead generation as a system. First we define who your ideal customer is and which channels actually reach that person. Then we set up campaigns, landing pages and follow-up that lock together seamlessly, and we measure every step of the funnel.
You see exactly where leads come from, what a lead costs, and how many become customers. Marketing and sales finally work from the same numbers, towards the same goal: more revenue. And yes, that makes work a lot more pleasant too.
A lead that sales can't use isn't a result, it's wasted budget. That's why we measure quality rather than volume: how many leads become meetings, and how many meetings ultimately become customers.
Tanguy De Keyzer Founder of Customer Impact and digital strategist Frequently asked questions
What does lead generation cost? ＋
It depends on your goal, market and channels. We don't work with standard packages: after a short intake you get a tailored approach with a price indication. Fill in the intake and you'll hear within 24 hours what's realistic.
How quickly will I see results? ＋
Paid channels (Google Ads, LinkedIn) deliver the first leads within weeks. Organic engines like SEO and content build up over a few months, but keep performing afterwards. We combine both, so you grow fast and sustainably.
Which channels do you use? ＋
We choose based on your audience, not on hype: usually a mix of SEO, Google Ads, LinkedIn, content and marketing automation. We define the right mix together after the intake.
What counts as a good lead for you? ＋
A lead that matches your ideal customer profile and shows real buying intent. We don't just measure volume, but quality: how many leads become meetings, and how many meetings become customers.
Pricing
What does lead generation cost?
Starter
from 1,000 euros / month
For companies building their first predictable stream of enquiries.
- ✓ One channel
- ✓ ICP and funnel
- ✓ Landing pages
- ✓ Monthly reporting
Growth
2,500 euros / month
Most popular: a lead engine across multiple channels.
- ✓ Multiple channels
- ✓ Content and campaigns
- ✓ Lead qualification
- ✓ Continuous optimization
Full service
5,000 euros / month
Full support across every relevant channel, end-to-end.
- ✓ All relevant channels
- ✓ Marketing and sales connected
- ✓ ABM where it makes sense
- ✓ Strategic direction
Transparent monthly rates, matched to your goals and channels. We define the exact scope together during a free intake call.
Ready to win your market?
Book a meeting with our digital strategist Tanguy.