Account-Based Marketing delivers 189% more MQLs and 22% lower monthly costs
With ABM and fast social ad tests, Facilicom achieved 189% more MQLs and 22% lower advertising costs in 6 months.
- Client
- Facilicom
- Sector
- B2B facility services
- Role
- Account-based marketing & paid media
Scaling without losing lead quality
Facilicom IFM wanted to enter a new region with a paid acquisition strategy that could grow along with it. The risk: throwing more budget at leads usually means worse leads. So the brief was twofold, scale up and hold on to quality.
How do you scale qualified leads while actually lowering the ad budget?
Our approach in brief
Benchmark CPL
With more than 70 LinkedIn campaigns we established a reliable cost-per-lead benchmark.
ABM segmentation
For each ABM segment we built value propositions aligned with their brand engagement.
Test & validate
At campaign, audience and creative level we tested against a threshold for acceptable conversion cost.
Scale what works
Automated reporting let sales judge quickly; we scaled the winners and cut the rest.
The impact in 6 months
more MQLs in 6 months
lower monthly advertising spend
more target-account engagement in the Benelux
The key: tight alignment between marketing and sales, documented processes and creative B2B content that most enterprises don't invest in.
Lead generation agency for a predictable pipeline.
A similar result for your brand? Contact Tanguy.
More results
All resultsWhat clients say about us
Real client reviews on Google.
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
Ready to accelerate your growth goals?
Contact Tanguy, digital strategist and founder of Customer Impact.