Content marketing agency
Looking for a content marketing agency that doesn't publish for the sake of publishing? We create content based on customer and search intent that builds authority, feeds SEO and attracts leads.
Tanguy De Keyzer Founder & digital strategist Last updated: 28 September 2026
Trusted by growing brands
Sound familiar?
We create content, but it doesn't deliver leads.
We don't know what to write about to attract customers.
Our content doesn't stand out from the competition's.
We publish irregularly and without a clear strategy.
How we help
We create purposeful content based on market and customer research that attracts, engages and convinces your audience, and strengthens your visibility in Google and in AI search engines.
Why Customer Impact
We define goal, audience and message before we write, so content contributes to enquiries, not just volume.
We write for search intent and for the reader, so traffic actually turns into leads.
Good content deserves reach. We push it through the channels where your audience actually spends time.
We build content that ranks in classic search results and in AI answers (GEO).
About Customer Impact
Customer Impact is a digital marketing agency founded by Tanguy De Keyzer. For more than 10 years we have been building the growth engine of startups, scale-ups and established companies.
Content is never a goal in itself for us, but an engine: we connect it to SEO, GEO and your funnel, so stories actually turn into enquiries.
What we stand for:
What we do
A clear plan for content creation, management and distribution that structurally improves your performance.
Engaging content that attracts your audience, keeps them involved and ties them to your brand.
Content that ranks in Google and gets cited by AI search engines like ChatGPT and Google AI Overviews.
We evaluate the effectiveness of your existing content and optimize for better results.
Maximize your reach and engagement with a well-planned distribution strategy across the right channels.
Content that warms visitors up step by step until they enquire, connected to your marketing automation.
Our process
We define goals, audiences and the themes you want to build authority on.
We build a content calendar around search intent and the stages of the buying journey.
We create content that gets the substance right and persuades readers towards a next step.
We distribute content through SEO, social and email, so it actually gets seen.
We measure traffic, engagement and enquiries, and double down on what performs.
Today’s best companies grow on yesterday’s initiatives. Using content efficiently and effectively is crucial to that: you don’t sell right away, you help first and build trust and authority in the process.
By consistently creating and distributing valuable content, you become the source your audience keeps returning to, while strengthening your SEO and lead nurturing at the same time. As a content marketing agency, we make sure every page has a purpose: get found, build trust and ultimately generate an enquiry.
Good content doesn’t start with writing, it starts with understanding. Our way of working, in four steps:
Content is the fuel of findability. Strong content lifts your SEO in Google, and simultaneously makes your brand visible in AI search engines like ChatGPT, Perplexity and Google AI Overviews through GEO (Generative Engine Optimization).
That’s no coincidence: AI models cite sources that are clear, trustworthy and well structured. Exactly the content we build. So you’re working today on visibility in tomorrow’s channel.
Content without a purpose is a cost line. That’s why we tie every piece to a next step. We build content that warms visitors up and, through marketing automation and lead generation, converts them into concrete enquiries. No loose blogs, but a system that moves people from visitor to customer.
Content marketing works for ambitious companies that want to build long-term findability, authority and a predictable stream of leads, in B2B and B2C alike. Whether you’re just starting out or want your existing content to finally pay off: we start from your goal and work back to the content that gets you there.
Ready to create content that actually delivers leads? Contact us and within 24 hours you’ll hear where your opportunities lie.
Good content doesn't start with writing, it starts with research into what genuinely occupies your customer. One page that fully answers a concrete question will, over time, deliver more leads than ten blogs nobody was searching for.
Tanguy De Keyzer Founder of Customer Impact and digital strategist No empty promises. This is what clients say about working with Customer Impact.
“I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.”
Axel D.S.
Verified review via Google
“Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.”
Janitor Waterschoot
Verified review via Google
“They do not just execute, they also think along strategically. Real B2B specialists. Recommended!”
Jack Daly
Verified review via Google
“Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.”
Tandarts.nl
Verified review via Google
“Smooth communication, proactive thinking and everything neatly followed up.”
Claire Farrell
Verified review via Google
“Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️”
Jovana Vakic
Verified review via Google
Compare your options
| Customer Impact | Large agency | Freelancer | In-house | |
|---|---|---|---|---|
| Price | Tailored monthly price, fixed volume | Often per article or per hour | Per article or per hour | Salary, tools and training |
| Minimum term | 3 months, no setup fee | Often 6 months or longer | Per assignment | Employment contract |
| Strategy and topics | Topic plan based on search and customer intent | Often included | Often supplied by you | Depends on your team |
| Fact-check | Every article | Varies | Varies | Depends on your team |
| Languages | Dutch, French and English | Often via translation agencies | Usually one language | Depends on your team |
| Reporting | On visibility and enquiries | Often on traffic | Rarely | Depends on your own tools |
These are typical traits per type of partner, not statements about specific agencies.
What to expect
Week 1 to 2
We map the questions your audience asks and build a topic plan around search intent and the buying journey.
Week 3 to 4
The first articles go online checked and published, in your voice.
Month 2 to 3
A fixed volume every month. First impressions on long questions and in AI Overviews often come within days to weeks.
Month 3 to 6
Broad head terms and enquiries take longer: count on a few months for growth in traffic and leads.
Month 6 to 12
Content stacks up: between month 6 and 12 results keep growing, and we refresh what gets outdated.
Case studies
We applied this approach to the website we rebuilt for a Belgian B2B services company and built out a large knowledge base. According to Google Search Console, that site went from almost 0 to 2,150 clicks and 1 million impressions in 6 months, from 26 March to 24 September 2026. We don't yet measure leads from that growth separately.
Hedgehog Company, a carbon-accounting SaaS, wanted to be found on the regulations its buyers search for. We wrote a new knowledge base of 18 articles in English and Dutch. Within 19 days it went from 0 to 2,314 impressions and 24 clicks, with 16 of the 18 English articles visible, on average in the top 10.
Aikido Security attracted visitors, but the landing page did not make the value clear enough. We rewrote the content, added clear CTAs and tested variants against each other. The conversion rate rose by 25% and the average time on the page by 15%.
Read the caseIn all honesty
Jij stond boven in AI ook. Ik zocht een partij die zich daar meer mee thuis voelde.Contact us
Briefly tell us what it is about. You get a personal reply from Tanguy or someone from the team, not a call centre.
People buy from brands they know and trust. Content builds that authority, feeds your SEO and keeps attracting leads for years. It's an asset that grows in value, while ads stop the moment your budget does.
Your services aren't for everyone, and neither is your content. We always start from market and customer research so your content hits exactly the right person, in B2B and B2C.
Pricing depends on scope: the number of articles per month, the number of languages, and whether you also want existing articles refreshed and your AI visibility monitored. Contact us and you get a tailored proposal.
First impressions on long, specific questions and in AI Overviews often come within days to weeks. Broad head terms and leads usually take a few months, and the results keep compounding after that. Content is an investment that keeps paying off, not a tap you turn on and off.
We steer on what counts: organic traffic, leads and revenue, not likes or impressions. You get clear reporting that ties content to concrete business results.
Yes, and that's exactly its power. Good content is the fuel of SEO and of GEO (visibility in AI search engines). We build content that scores in both worlds.
A new knowledge base of 18 articles in English and Dutch.
A knowledge base in three languages that answers Google and AI assistants.
A full-funnel demand generation program for brand awareness and pipeline.