Content marketing agency Content marketing agency for leads and authority.
Looking for a content marketing agency that doesn't publish for the sake of publishing? We create content based on customer and search intent that builds authority, feeds SEO and attracts leads.
Tanguy De Keyzer Founder & digital strategist Last updated: 1 July 2026
Trusted by growing brands
Sound familiar?
We create content, but it doesn't deliver leads.
We don't know what to write about to attract customers.
Our content doesn't stand out from the competition's.
We publish irregularly and without a clear strategy.
How we help
We create purposeful content based on market and customer research that attracts, engages and convinces your audience, and strengthens your visibility in Google and in AI search engines.
Why Customer Impact
Why our approach is different.
Strategy first
We define goal, audience and message before we write, so content contributes to enquiries, not just volume.
Content that converts
We write for search intent and for the reader, so traffic actually turns into leads.
Distribution, not publish and pray
Good content deserves reach. We push it through the channels where your audience actually spends time.
Findable in Google and AI
We build content that ranks in classic search results and in AI answers (GEO).
About Customer Impact
The missing piece of your growth puzzle.
Customer Impact is a digital marketing agency founded by Tanguy De Keyzer. For more than 10 years we have been building the growth engine of startups, scale-ups and established companies.
Content is never a goal in itself for us, but an engine: we connect it to SEO, GEO and your funnel, so stories actually turn into enquiries.
What we stand for:
- Efficiency over volume: the right levers, not more noise
- Every euro measurable, from lead to revenue
- Marketing and sales aligned around the same goals
- Strategy and execution, under one roof
What we do
Content marketing agency for leads and authority.
Content strategy
A clear plan for content creation, management and distribution that structurally improves your performance.
Content creation
Engaging content that attracts your audience, keeps them involved and ties them to your brand.
SEO and GEO content
Content that ranks in Google and gets cited by AI search engines like ChatGPT and Google AI Overviews.
Content audit
We evaluate the effectiveness of your existing content and optimize for better results.
Content distribution
Maximize your reach and engagement with a well-planned distribution strategy across the right channels.
Lead nurturing
Content that warms visitors up step by step until they enquire, connected to your marketing automation.
Our process
From strategy to results in 5 steps.
Strategy
We define goals, audiences and the themes you want to build authority on.
Planning
We build a content calendar around search intent and the stages of the buying journey.
Production
We create content that gets the substance right and persuades readers towards a next step.
Distribution
We distribute content through SEO, social and email, so it actually gets seen.
Measure and adjust
We measure traffic, engagement and enquiries, and double down on what performs.
Content creation that makes an impact
Today’s best companies grow on yesterday’s initiatives. Using content efficiently and effectively is crucial to that: you don’t sell right away, you help first and build trust and authority in the process.
By consistently creating and distributing valuable content, you become the source your audience keeps returning to, while strengthening your SEO and lead nurturing at the same time. As a content marketing agency, we make sure every page has a purpose: get found, build trust and ultimately generate an enquiry.
Our approach: from research to distribution
Good content doesn’t start with writing, it starts with understanding. Our way of working, in four steps:
- Research. We map your audience, their search behavior and your competition. Which questions are they asking, and where is the market dropping the ball?
- Strategy. We define the themes, formats and channels that make the difference, and tie every piece of content to a stage in the funnel.
- Creation. We create content that reads well, ranks and persuades: blogs, guides, landing pages, case studies and more, in your voice.
- Distribution and optimization. We push your content through the right channels and improve what underperforms, based on data.
Content that feeds both SEO and GEO
Content is the fuel of findability. Strong content lifts your SEO in Google, and simultaneously makes your brand visible in AI search engines like ChatGPT, Perplexity and Google AI Overviews through GEO (Generative Engine Optimization).
That’s no coincidence: AI models cite sources that are clear, trustworthy and well structured. Exactly the content we build. So you’re working today on visibility in tomorrow’s channel.
From content to leads
Content without a purpose is a cost line. That’s why we tie every piece to a next step. We build content that warms visitors up and, through marketing automation and lead generation, converts them into concrete enquiries. No loose blogs, but a system that moves people from visitor to customer.
Who is this for?
Content marketing works for ambitious companies that want to build long-term findability, authority and a predictable stream of leads, in B2B and B2C alike. Whether you’re just starting out or want your existing content to finally pay off: we start from your goal and work back to the content that gets you there.
Ready to create content that actually delivers leads? Book a free intake call and within 24 hours you’ll hear where your opportunities lie.
Good content doesn't start with writing, it starts with research into what genuinely occupies your customer. One page that fully answers a concrete question will, over time, deliver more leads than ten blogs nobody was searching for.
Tanguy De Keyzer Founder of Customer Impact and digital strategist Frequently asked questions
Why content marketing instead of just advertising? ＋
People buy from brands they know and trust. Content builds that authority, feeds your SEO and keeps attracting leads for years. It's an asset that grows in value, while ads stop the moment your budget does.
Who do you create content for? ＋
Your services aren't for everyone, and neither is your content. We always start from market and customer research so your content hits exactly the right person, in B2B and B2C.
What does content marketing cost in Belgium? ＋
For ongoing content, expect roughly 750 to 2,000 euros per month, depending on volume, channels and whether strategy and distribution are included. We'll look together at what's realistic for your goal.
How long before content marketing delivers results? ＋
Count on 3 to 6 months for the first visible growth in traffic and leads, and 6 to 12 months for compounding results. Content is an investment that keeps paying off, not a tap you turn on and off.
How do you measure the results of content? ＋
We steer on what counts: organic traffic, leads and revenue, not likes or impressions. You get clear reporting that ties content to concrete business results.
Does content marketing work together with SEO and GEO? ＋
Yes, and that's exactly its power. Good content is the fuel of SEO and of GEO (visibility in AI search engines). We build content that scores in both worlds.
Ready to win your market?
Book a meeting with our digital strategist Tanguy.