Google Ads agency Google Ads agency for campaigns that deliver leads.
Looking for a Google Ads agency or specialist that looks beyond clicks? We build campaigns that capture search intent, measure correctly and optimize for qualified leads.
Tanguy De Keyzer Founder & digital strategist Last updated: 1 July 2026
Trusted by growing brands
Sound familiar?
I know what Google Ads costs, but not what it delivers.
We're throwing money at clicks that don't convert.
I have neither the time nor the knowledge to manage campaigns properly.
How we help
We build Google campaigns tailored to your audience, with clear KPIs, so every euro contributes to measurably more leads.
Why Customer Impact
Why our approach is different.
Cost per customer as the starting point
We work backwards from your customer value: what can a lead cost and which budget pays for itself? That's how advertising becomes an investment.
Hunting for Quality Score
A higher Quality Score lowers your cost per click at the same position. That exact focus delivered 25% media savings for Facilicom.
The whole funnel, not just clicks
We measure what happens after the click and optimize towards enquiries, not towards cheap clicks with no revenue behind them.
Ownership and transparency
Your account stays in your name, with us as manager. If you ever switch, you take your full data and history with you.
About Customer Impact
The missing piece of your growth puzzle.
Customer Impact is a digital marketing agency founded by Tanguy De Keyzer. For more than 10 years we have been building the growth engine of startups, scale-ups and established companies.
Google Ads is never a standalone campaign for us, but a lever in your funnel. We steer on cost per customer and connect your ads to the rest of your growth engine.
What we stand for:
- Efficiency over volume: the right levers, not more noise
- Every euro measurable, from lead to revenue
- Marketing and sales aligned around the same goals
- Strategy and execution, under one roof
What we do
Google Ads agency for campaigns that deliver leads.
Google Search campaigns
Increase your visibility in the search results with targeted traffic, fast conversions and precise targeting.
Google Maps campaigns
Connect with local customers and drive more visitors to your location through better visibility on Maps.
Google Shopping campaigns
Reach customers who are ready to buy with the right products, and grow your sales effectively.
Performance Max
Reach new customers across all Google Ads networks using automation and machine learning.
YouTube campaigns
Reach viewers during videos and searches, and pay only for clicks from genuinely interested users.
Gmail campaigns
Deliver personalized ads straight into the inbox and generate leads, traffic and brand recognition.
Our process
From goal to profitable campaigns in 5 steps.
Goals and audit
We define your goal and analyze your account and existing campaigns for a strong foundation.
Structure and keywords
A sharp account structure with the right keywords and negatives, so budget doesn't leak away.
Ads and tracking
Ads that resonate and correct conversion tracking, because without measurement you're flying blind.
Bidding strategy and optimization
A bidding strategy based on your conversion data, with continuous optimization on cost per result.
Reporting on cost per customer
Clear reporting on leads and cost per customer, not vanity metrics, with concrete next steps.
Never lose sight of your advertising returns again
Visitors to your website are essential, but not all visitors are equal. The real challenge is attracting traffic with genuine interest. Without a targeted approach you waste budget on visitors who never convert, while frustration grows because results fail to materialize.
Convert the perfect customer with strategic insight
Our marketers dig into the core of your audience: we find out who they are and how they search for your products or services. Then we build tailored Google campaigns, from search ads to Shopping and YouTube. Together we set clear KPIs, so every euro you invest contributes to measurably higher revenue and a clear return.
Google is one channel within a bigger picture. See how it fits into your full paid advertising strategy, or combine it with LinkedIn Ads and Social Ads for maximum reach.
Google Ads catches people at the exact moment of buying intent, and that makes every euro measurable. The gains aren't in high bids, but in sharp search terms and landing pages that turn the click into an enquiry.
Tanguy De Keyzer Founder of Customer Impact and digital strategist What clients say about us
No empty promises. This is what clients say about working with Customer Impact.
“Strong lead generation and analysis of growth opportunities using AI technology that makes a real impact.”
RRené De Keyzer
Verified review via Google
“I have been working with Tanguy for three years now and it is always a pleasure. Plenty more good things to come!”
PPieter-Jan Maleux
Verified review via Google
“Tanguy combines knowledge, fresh ideas and hands-on experience in a rare way that makes a tangible difference for growing companies.”
FFern Thanaporn Uparirat
Verified review via Google
“Fantastic company to work with. They helped us build our website and with lead generation, and we are very happy with it. The smooth communication made the whole process pleasant.”
LLahcene Merzoug
Verified review via Google
“Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.”
JJanitor Waterschoot
Verified review via Google
“Tanguy built a completely new website for us, with a structure and message truly focused on convincing visitors. Highly recommended.”
SSam Van den Bosch
Verified review via Google
Frequently asked questions
How much does it cost? ＋
Our Google Ads services typically start from 500 euros per month. The price depends on the scale of the campaign and your objectives. We always offer a solution tailored to your budget.
What does the agency need to get started? ＋
Information about your business, audience, campaign goals and ad budget. With that overview we design a tailored strategy and start managing your campaigns.
How are results measured? ＋
Through clear KPIs: click-through rate (CTR), cost per click (CPC), conversion rate and return on investment (ROI). You get clear reports with concrete recommendations.
How long should a campaign run? ＋
We recommend at least three months for a meaningful analysis and strategic adjustment. Shorter campaigns can be effective for specific objectives.
What makes Google Ads different from SEO? ＋
Google Ads requires a daily budget and often appears at the top of the results; you pay per click. The channel carries strong commercial intent, so customers are more inclined to buy. SEO builds organic value over the long term.
Ready to win your market?
Book a meeting with our digital strategist Tanguy.