Google Ads agency
Looking for a Google Ads agency or specialist that looks beyond clicks? We build campaigns that capture search intent, measure correctly and optimize for qualified leads.
Tanguy De Keyzer Founder & digital strategist Last updated: 28 September 2026
Trusted by growing brands
Sound familiar?
I know what Google Ads costs, but not what it delivers.
We're throwing money at clicks that don't convert.
I have neither the time nor the knowledge to manage campaigns properly.
How we help
We build Google campaigns tailored to your audience, with clear KPIs, so every euro contributes to measurably more leads.
Why Customer Impact
We work backwards from your customer value: what can a lead cost and which budget pays for itself? That's how advertising becomes an investment.
A higher Quality Score lowers your cost per click at the same position. That exact focus delivered 25% media savings for Facilicom.
We measure what happens after the click and optimize towards enquiries, not towards cheap clicks with no revenue behind them.
Your account stays in your name, with us as manager. If you ever switch, you take your full data and history with you.
About Customer Impact
Customer Impact is a digital marketing agency founded by Tanguy De Keyzer. For more than 10 years we have been building the growth engine of startups, scale-ups and established companies.
Google Ads is never a standalone campaign for us, but a lever in your funnel. We steer on cost per customer and connect your ads to the rest of your growth engine.
What we stand for:
What we do
Increase your visibility in the search results with targeted traffic, fast conversions and precise targeting.
Connect with local customers and drive more visitors to your location through better visibility on Maps.
Reach customers who are ready to buy with the right products, and grow your sales effectively.
Reach new customers across all Google Ads networks using automation and machine learning.
Reach viewers during videos and searches, and pay only for clicks from genuinely interested users.
Deliver personalized ads straight into the inbox and generate leads, traffic and brand recognition.
Our process
We define your goal and analyze your account and existing campaigns for a strong foundation.
A sharp account structure with the right keywords and negatives, so budget doesn't leak away.
Ads that resonate and correct conversion tracking, because without measurement you're flying blind.
A bidding strategy based on your conversion data, with continuous optimization on cost per result.
Clear reporting on leads and cost per customer, not vanity metrics, with concrete next steps.
Visitors to your website are essential, but not all visitors are equal. The real challenge is attracting traffic with genuine interest. Without a targeted approach you waste budget on visitors who never convert, while frustration grows because results fail to materialize.
Our marketers dig into the core of your audience: we find out who they are and how they search for your products or services. Then we build tailored Google campaigns, from search ads to Shopping and YouTube. Together we set clear KPIs, so every euro you invest contributes to measurably higher revenue and a clear return.
Google is one channel within a bigger picture. See how it fits into your full paid advertising strategy, or combine it with LinkedIn Ads and Social Ads for maximum reach.
Google Ads catches people at the exact moment of buying intent, and that makes every euro measurable. The gains aren't in high bids, but in sharp search terms and landing pages that turn the click into an enquiry.
Tanguy De Keyzer Founder of Customer Impact and digital strategist No empty promises. This is what clients say about working with Customer Impact.
“I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.”
Axel D.S.
Verified review via Google
“Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.”
Janitor Waterschoot
Verified review via Google
“They do not just execute, they also think along strategically. Real B2B specialists. Recommended!”
Jack Daly
Verified review via Google
“Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.”
Tandarts.nl
Verified review via Google
“Smooth communication, proactive thinking and everything neatly followed up.”
Claire Farrell
Verified review via Google
“Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️”
Jovana Vakic
Verified review via Google
Compare your options
| Customer Impact | Large agency | Freelancer | In-house | |
|---|---|---|---|---|
| Cost model | Fixed monthly price, no percentage of your media budget | Sometimes a percentage of your media budget | Hourly rate or fixed price | Salary, tools and training |
| Minimum term | 3 months | Often 6 months or longer | Per assignment | Employment contract |
| Ownership of account and data | Always in your name | Sometimes in the agency's name | Varies | Fully internal |
| Steering on | Leads and cost per customer | Often clicks and channel metrics | Often clicks and channel metrics | Depends on experience |
| Response time | Reply within 24 hours on working days | Via an account manager | Depends on availability | Immediate, but often one person |
| Beyond Google | Linked with SEO, CRO and other channels | Often a different team per channel | Usually Google only | Limited to who you hire |
These are typical traits per type of partner, not statements about specific agencies.
What to expect
Week 1 to 2
We analyse your account, define what a lead may cost and set up conversion tracking correctly.
Week 3 to 4
Sharp campaigns with the right keywords, exclusions and ads go live.
Month 2
We cut search terms that deliver nothing and shift budget to what brings enquiries.
Month 3
After three months there is enough data for a meaningful analysis and a decision on scaling up.
Month 4 to 6
We scale the winning campaigns and test landing pages to lift conversion further.
Case studies
Facilicom's advertising costs were rising while many ad groups had a low quality score. We split up the ad groups, adjusted bids and negative keywords and improved the landing pages. Higher quality scores delivered 25% media savings and lower click costs.
Read the caseFashion label A.F.Vandevorst wanted to grow online in a highly competitive fashion industry. We combined Google Ads and Facebook campaigns with website optimization, email marketing and recovering abandoned carts. Online revenue grew by 164%, with a 17% higher conversion rate.
Read the caseIn all honesty
We hadden een andere agency die meteen met ons in zee wou gaan. Hier worden we met de neus op de feiten gedrukt, en dat is voor ons meer waard dan: tuurlijk, geef mij je geld en we proberen maar iets.Contact us
Briefly tell us what it is about. You get a personal reply from Tanguy or someone from the team, not a call centre.
The price depends on the scale of the campaign and your objectives; ask us for a proposal. We always offer a solution tailored to your budget.
Information about your business, audience, campaign goals and ad budget. With that overview we design a tailored strategy and start managing your campaigns.
Through clear KPIs: click-through rate (CTR), cost per click (CPC), conversion rate and return on investment (ROI). You get clear reports with concrete recommendations.
We recommend at least three months for a meaningful analysis and strategic adjustment. Shorter campaigns can be effective for specific objectives.
Google Ads requires a daily budget and often appears at the top of the results; you pay per click. The channel carries strong commercial intent, so customers are more inclined to buy. SEO builds organic value over the long term.
Higher Google Ads quality scores for a lower cost per click.
Measurement rebuilt around one conversion, the booked demo, from website to HubSpot.
Conversion tracking cleaned up from GA4 to Google Ads, so every channel gets its real leads back.