CRO agency Conversion optimization: more leads from the same traffic.
Looking for a CRO agency or conversion rate optimization specialist? We find where visitors drop off and improve your website based on data, research and testing.
Tanguy De Keyzer Founder & digital strategist Last updated: 1 July 2026
Trusted by growing brands
Sound familiar?
We get plenty of visitors, but they don't convert.
I have no idea where people drop off on our website.
We invest in traffic, but leave leads on the table.
How we help
We uncover where and why visitors drop off, and use research and A/B testing to increase the percentage that enquires or buys.
Why Customer Impact
Why our approach is different.
Hypotheses from data
We start from what the numbers and visitor behavior show, not from an opinion about a color or a button.
Structured testing
We validate changes with A/B tests, so you know for sure what makes the difference and what is coincidence.
Insight into the visitor
We combine quantitative data with user insight to understand why visitors drop off.
Impact on revenue
We steer on enquiries and revenue, not on micro-metrics that look good but deliver nothing.
About Customer Impact
The missing piece of your growth puzzle.
Customer Impact is a digital marketing agency founded by Tanguy De Keyzer. For more than 10 years we have been building the growth engine of startups, scale-ups and established companies.
Our conversion optimization is data-driven and connected to your entire funnel: we don't just lift a percentage, we lift the revenue that flows from it.
What we stand for:
- Efficiency over volume: the right levers, not more noise
- Every euro measurable, from lead to revenue
- Marketing and sales aligned around the same goals
- Strategy and execution, under one roof
What we do
Conversion optimization: more leads from the same traffic.
Conversion audit
We track down where visitors drop off and why, on every key page.
User research
Heatmaps, session recordings and data reveal real behavior, not assumptions.
A/B testing
We test variants against each other and let the numbers decide, not gut feeling.
Landing page optimization
A clear message, a strong call-to-action and less friction in the process.
Funnel optimization
We improve every step from first visit to submitted enquiry.
Continuous iteration
Many small wins compound into large, lasting growth.
Our process
From analysis to more conversions in 5 steps.
Analyze
We map out where and why visitors drop off, using data and behavioral research.
Hypothesize
We formulate evidence-based hypotheses with the biggest impact on your conversion.
Test
We set up A/B tests to prove what really works.
Implement
Winning variants go live; losing ones still deliver insight.
Repeat
Conversion optimization is a cycle, not a one-off fix. We keep improving.
More traffic isn’t always the answer
Many companies keep investing in more visitors while the real leak sits on the site itself. If visitors arrive but don’t convert, you are pouring water into a leaking bucket. Conversion rate optimization plugs that leak. Especially now that AI answers can siphon off part of your clicks, getting more out of the visitors who do reach your site counts double.
That is where we excel. We increased Get Driven’s conversion by 400%, Adventure Valley’s mobile conversion by 300%, and Aikido Security’s conversion rate by 25%, each time from the traffic that was already there.
Conversion is a science
A beautiful page is not the same as a converting page. We install a measurement ecosystem, pinpoint exactly where people drop off and why, and test improvements one by one.
That way we know for certain what works. No opinions, just proof. And every win we find keeps paying off, day after day.
CRO makes all your channels more profitable
Conversion optimization doesn’t stand alone. A higher conversion rate makes every euro you put into Google Ads, SEO and lead generation instantly more profitable, because the same traffic now produces more enquiries. And a fast, clear website is the foundation every test builds on.
That is why CRO is often the smartest first investment: it multiplies the return on everything you are already doing. Ready to get more out of your current traffic? Book a free intake.
CRO is the cheapest growth there is, because you get more out of traffic you are already paying for. The gains are rarely in prettier buttons, but in removing doubt and friction at the decisive moment.
Tanguy De Keyzer Founder of Customer Impact and digital strategist Frequently asked questions
How much can I gain with CRO? ＋
Often a lot. Our clients saw between +25% and +400% more conversion from the same traffic. Double your conversion rate and you double your results without extra ad budget.
Do I need a lot of traffic? ＋
Volume helps for reliable A/B tests, but even with less traffic we deliver gains through user research, clear messaging and proven best practices.
What exactly do you measure? ＋
Conversion rate, cost per lead and ultimately revenue. We steer on results that matter to your business, not just clicks.
What does conversion rate optimization cost? ＋
CRO usually runs as an ongoing program from around 750 to 1,500 euros per month, or as a one-off conversion audit. The gains often pay for themselves quickly, because you get more out of traffic you are already paying for.
How long does a CRO program take? ＋
A first audit delivers concrete improvements within a few weeks. A/B tests then run in cycles of a few weeks per test, and the wins compound.
Who does CRO work best for? ＋
For B2B and B2C sites with enough traffic and a clear conversion (enquiry, demo, purchase). Even with less traffic we deliver gains through user research and proven best practices.
Ready to win your market?
Book a meeting with our digital strategist Tanguy.