TikTok ads agency
The TikTok ads agency that turns reach into growth.
We use TikTok to get your brand discovered: native creatives that stand out in the feed, with campaigns that translate reach into leads and sales.
Tanguy De Keyzer Founder & digital strategist Last updated: 28 September 2026
Trusted by growing brands
Sound familiar?
My audience is on TikTok, but I have no idea how to advertise there.
I worry TikTok isn't serious enough for my business.
My ads feel like ads and get scrolled past.
How we help
We create native campaigns that feel like content instead of advertising, with sharp targeting and well-designed funnels that turn reach into results.
Why Customer Impact
Why our approach is different.
Content that feels like content
Ads that belong in the feed and don't feel like advertising, because that is what works on TikTok.
Sharp targeting
We reach the right audience based on interests and behavior, not just anyone with a pulse.
Creatives that convert reach
Video that stands out and drives action, with variants we continuously test against each other.
Measured on cost per result
We steer on conversion and cost per result, not on views alone.
About Customer Impact
The missing piece of your growth puzzle.
Customer Impact is a digital marketing agency founded by Tanguy De Keyzer. For more than 10 years we have been building the growth engine of startups, scale-ups and established companies.
We make TikTok Ads native and connected to your funnel, so reach actually turns into results instead of fleeting views.
What we stand for:
- Efficiency over volume: the right levers, not more noise
- Every euro measurable, from lead to revenue
- Marketing and sales aligned around the same goals
- Strategy and execution, under one roof
What we do
The TikTok ads agency that turns reach into growth.
Creative-first campaigns
Ads that feel like native content and stick, instead of advertising that gets scrolled past.
Audience targeting
Reach the right people by interest, behavior and demographics, and build audiences from your own data.
Spark Ads & creators
Amplify organic content and partner with creators who add credibility and reach to your brand.
Funnel & conversion
From first touch to enquiry: campaigns that build on each other toward a measurable goal.
Retargeting
Re-engage viewers and visitors and guide them step by step toward conversion.
Reporting & optimization
Clear KPIs on reach, cost per result and conversions, with continuous adjustment toward what works.
Our process
From goal to performing campaigns in 5 steps.
Goals and audit
We define your goal and the approach that fits your brand and audience.
Audiences and structure
We build sharp audiences and a logical campaign structure.
Creatives (native video)
We create video that feels like content and drives action.
Optimization
We continuously adjust based on the numbers that matter.
Reporting
Clear reporting on results, with concrete next steps.
Why most brands get TikTok wrong
TikTok rewards content, not advertising. Run a classic video commercial that plays elsewhere and it gets scrolled past without mercy. The platform has its own language, pace and humor. Brands that ignore this pay for views without attention. The opportunity is huge, because nowhere does reach grow faster, but only if you respect the rules of the platform.
From scrolling to discovering
We approach TikTok creative-first: we start with content that feels native, not like an ad. Around that, we build sharp targeting and a funnel that guides viewers from first touch to conversion. Reach stops being a goal in itself and becomes a step toward leads and sales.
TikTok works best as part of a broader mix. See how it fits into your full paid advertising strategy, alongside social ads and Google Ads.
TikTok rewards content that feels like content, not advertising. A polished commercial that runs elsewhere gets scrolled past without mercy, so we always start with creatives that belong on the platform itself.
Tanguy De Keyzer Founder of Customer Impact and digital strategist What clients say about us
No empty promises. This is what clients say about working with Customer Impact.
“I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.”
AAxel D.S.
Verified review via Google
“Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.”
JJanitor Waterschoot
Verified review via Google
“They do not just execute, they also think along strategically. Real B2B specialists. Recommended!”
JJack Daly
Verified review via Google
“Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.”
TTandarts.nl
Verified review via Google
“Smooth communication, proactive thinking and everything neatly followed up.”
CClaire Farrell
Verified review via Google
“Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️”
JJovana Vakic
Verified review via Google
Compare your options
Outsourcing TikTok Ads: agency, freelancer or in-house?
| Customer Impact | Large agency | Freelancer | In-house | |
|---|---|---|---|---|
| Cost model | Fixed monthly price, no percentage of your media budget | Sometimes a percentage of your media budget | Hourly rate or fixed price | Salary, tools and training |
| Minimum term | 3 months | Often 6 months or longer | Per assignment | Employment contract |
| Steering on | Conversion and cost per result | Often views and reach | Often views and reach | Depends on experience |
| Within your funnel | Connected with your other channels | Often a different team per channel | Usually TikTok only | Limited to who you hire |
| Response time | Reply within 24 hours on working days | Via an account manager | Depends on availability | Immediate, but often one person |
These are typical traits per type of partner, not statements about specific agencies.
What to expect
When do you see what?
Week 1 to 2
Goal, audience and tracking
We define your goal and the approach that fits your brand, and set up tracking.
Week 3 to 4
First native creatives live
The first campaigns go live with video that feels like content, in several variants.
Month 2
Test and learn
We test creatives and audiences against each other; TikTok delivers usable data even on a modest budget.
Month 3
Evaluation on cost per result
After three months you know what a result costs and which creatives work.
Month 4 to 6
Scale and retargeting
We scale what works and build out retargeting towards conversion.
In all honesty
Who is this not for?
- You expect sharp B2B targeting by job title or company: LinkedIn Ads is stronger for that.
- Your brand doesn't want to make native, informal content: polished commercials get scrolled past on TikTok.
- You have no media budget on top of the management fee.
- You want a one-month test: we work with a minimum of 3 months.
Contact us
Tell us where you stand.
Briefly tell us what it is about. You get a personal reply from Tanguy or someone from the team, not a call centre.
Frequently asked questions
Does TikTok work for B2B? ＋
Increasingly, yes. Decision-makers are on TikTok too, and the platform is strong for building brand awareness and demand. For precise B2B targeting we combine it with [LinkedIn Ads](/en/services/linkedin-ads/).
Do I need expensive video production? ＋
No. TikTok actually rewards authentic, native content over polished commercials. We help you develop creatives that fit the platform, without a big production budget.
How much budget do I need? ＋
TikTok is accessible and delivers usable data even on a modest media budget. Pricing for our management depends on scope and is separate from the media budget; ask us for a proposal.
How do you measure results? ＋
Through clear KPIs: reach, views, cost per click and cost per result. You get a concise report showing what works and where we are adjusting.