E-commerce & user behavior statistics
Visitors drop off faster than you think. These figures show where you lose leads: slow pages, long forms and friction in the funnel. In B2B, every completed inquiry counts.
Last updated: · 7 verified statistics
What do these figures mean for Belgian B2B companies?
The common thread is friction. Visitors don’t drop off because they aren’t interested, but because something gets in the way: a slow page, a form that’s too long, or a lack of clarity about the next step. For an online shop that’s an abandoned cart, for you it’s an inquiry never sent.
That’s why more traffic is rarely the answer. With conversion rates falling across all sectors and visitors staying shorter, your biggest gain lies in smoothing the route people already take. A faster site and a shorter lead form often pay off more than a bigger ad budget, because you’re not paying twice for traffic you’re already bringing in.
In B2B with long sales cycles, quality also matters more than volume. Don’t aim for as many sign-ups as possible, but for inquiries that lead to a real sales conversation. That’s where conversion rate optimization makes the difference: not tricks to dress up the numbers, but removing obstacles so the right customer reaches you more easily.
Frequently asked questions
What's a good conversion rate for a B2B website? +
The median sits around 2.9% from visitor to lead, but that says little about your situation. What matters is whether those leads are qualified and lead to a sales conversation. Ten strong inquiries are worth more than a hundred empty sign-ups.
Why do visitors drop off on my lead form? +
Usually due to friction: too many fields, unclear handling of their data, or a slow page. Only ask what you actually need to follow up, and make the next step clear.
Does e-commerce data even apply to B2B without an online shop? +
The principles do, the figures not always literally. Cart abandonment has no exact equivalent, but the pattern is the same: visitors start an action and drop off at friction. For you, that action is a quote or demo request.
Reuse these figures?
You may freely reuse these figures with attribution and a link to this page.
Source: Customer Impact, E-commerce & user behavior statistics, https://www.customerimpact.be/en/marketing-statistics/ecommerce-and-behavior/ What clients say about us
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Strong lead generation and analysis of growth opportunities using AI technology that makes a real impact.
René De Keyzer
I have been working with Tanguy for three years now and it is always a pleasure. Plenty more good things to come!
Pieter-Jan Maleux
Tanguy combines knowledge, fresh ideas and hands-on experience in a rare way that makes a tangible difference for growing companies.
Fern Thanaporn Uparirat
Fantastic company to work with. They helped us build our website and with lead generation, and we are very happy with it. The smooth communication made the whole process pleasant.
Lahcene Merzoug
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
Tanguy built a completely new website for us, with a structure and message truly focused on convincing visitors. Highly recommended.
Sam Van den Bosch
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the start. The team complements each other perfectly, so there is always someone with deep expertise in a specific field.
Axel D.S.
Sharp and fast analysis of the problem, the processes and the opportunities. No complicated sales pitch: fast, with a well-working first setup. Pleasant collaboration.
Tandarts.nl
Super professional and incredibly creative. They responded to all our wishes time and again. Truly recommended.
Jovana Vakic
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Their creativity, professionalism and focus on results really stand out.
Natalia Echeverri
Professional approach to building the website for my side business. Happy with the collaboration. Recommended!
Kayna Geusens
Particularly impressive. The expertise is truly astounding!
Chris Kiefert
Very satisfied with the service. Truly professional. I am super happy and recommend it to everyone. Many thanks!
Tatiana Maeijer
Top quality and service. Truly recommended.
Virginia Lesaffer
Strong lead generation and analysis of growth opportunities using AI technology that makes a real impact.
René De Keyzer
I have been working with Tanguy for three years now and it is always a pleasure. Plenty more good things to come!
Pieter-Jan Maleux
Tanguy combines knowledge, fresh ideas and hands-on experience in a rare way that makes a tangible difference for growing companies.
Fern Thanaporn Uparirat
Fantastic company to work with. They helped us build our website and with lead generation, and we are very happy with it. The smooth communication made the whole process pleasant.
Lahcene Merzoug
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
Tanguy built a completely new website for us, with a structure and message truly focused on convincing visitors. Highly recommended.
Sam Van den Bosch
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the start. The team complements each other perfectly, so there is always someone with deep expertise in a specific field.
Axel D.S.
Sharp and fast analysis of the problem, the processes and the opportunities. No complicated sales pitch: fast, with a well-working first setup. Pleasant collaboration.
Tandarts.nl
Super professional and incredibly creative. They responded to all our wishes time and again. Truly recommended.
Jovana Vakic
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Their creativity, professionalism and focus on results really stand out.
Natalia Echeverri
Professional approach to building the website for my side business. Happy with the collaboration. Recommended!
Kayna Geusens
Particularly impressive. The expertise is truly astounding!
Chris Kiefert
Very satisfied with the service. Truly professional. I am super happy and recommend it to everyone. Many thanks!
Tatiana Maeijer
Top quality and service. Truly recommended.
Virginia Lesaffer
What do these figures mean for you?
We translate market data into a concrete growth plan for your B2B company, focused on customers and revenue.