E-commerce & user behavior statistics
Visitors drop off faster than you think. These figures show where you lose leads: slow pages, long forms and friction in the funnel. In B2B, every completed inquiry counts.
Last updated: · 7 verified statistics
What do these figures mean for Belgian B2B companies?
The common thread is friction. Visitors don’t drop off because they aren’t interested, but because something gets in the way: a slow page, a form that’s too long, or a lack of clarity about the next step. For an online shop that’s an abandoned cart, for you it’s an inquiry never sent.
That’s why more traffic is rarely the answer. With conversion rates falling across all sectors and visitors staying shorter, your biggest gain lies in smoothing the route people already take. A faster site and a shorter lead form often pay off more than a bigger ad budget, because you’re not paying twice for traffic you’re already bringing in.
In B2B with long sales cycles, quality also matters more than volume. Don’t aim for as many sign-ups as possible, but for inquiries that lead to a real sales conversation. That’s where conversion rate optimization makes the difference: not tricks to dress up the numbers, but removing obstacles so the right customer reaches you more easily.
Frequently asked questions
What's a good conversion rate for a B2B website? +
The median sits around 2.9% from visitor to lead, but that says little about your situation. What matters is whether those leads are qualified and lead to a sales conversation. Ten strong inquiries are worth more than a hundred empty sign-ups.
Why do visitors drop off on my lead form? +
Usually due to friction: too many fields, unclear handling of their data, or a slow page. Only ask what you actually need to follow up, and make the next step clear.
Does e-commerce data even apply to B2B without an online shop? +
The principles do, the figures not always literally. Cart abandonment has no exact equivalent, but the pattern is the same: visitors start an action and drop off at friction. For you, that action is a quote or demo request.
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Source: Customer Impact, E-commerce & user behavior statistics, https://www.customerimpact.be/en/marketing-statistics/ecommerce-and-behavior/ What clients say about us
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I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
What do these figures mean for you?
We translate market data into a concrete growth plan for your B2B company, focused on customers and revenue.