SEO and keywords statistics
SEO remains one of the strongest B2B channels, but the numbers are sobering: the top spots are winner-takes-most, and most pages get nothing. This data shows where the real upside actually is.
Last updated: · 8 verified statistics
What do these figures mean for Belgian B2B companies?
The common thread in the SEO numbers is winner-takes-most: the top 3 captures the lion’s share of clicks, and almost every page gets nothing at all. For B2B, that means focus pays off. Don’t publish a hundred pages hoping something sticks, target the keywords where your ideal customer is showing buying intent.
Those keywords usually live in the long tail: specific, low-volume, and precisely matched to a B2B niche. Good B2B keyword research maps out which terms bring in customers rather than just traffic. And because top rankings take months to years to build, SEO is a long-term investment. Measure success by customers and revenue, not by rankings as a goal in themselves. A ranking is a means; the inquiry in your inbox is the result. Want to know what’s realistic for your market? Take a look at our SEO approach.
Frequently asked questions
Is a top ranking still worth as much now that AI Overviews exist? +
A top ranking remains the most valuable real estate in the SERP, but the click share is falling because AI Overviews and featured snippets show answers at the very top. So measure success by inquiries and revenue, not just the ranking itself. A lower position on a buying-intent keyword can generate more than #1 on an informational term.
Should I target big keywords or the long tail? +
For B2B, almost always the long tail. About 94.74% of all keywords get 10 or fewer searches per month, and barely 0.0008% exceed 100,000 searches. Together those specific terms represent a huge share of search demand, often exactly where buying intent sits. It's better to rank for ten targeted terms that generate customers than to fight over one big, competitive volume keyword.
How long does it take for SEO to deliver results? +
For broad head terms, plan for months to years. Only 1.74% of newly published pages reach the top 10 within a year, and nearly three quarters of top pages are older than three years. Long, specific questions and AI Overviews can still move within weeks, so start there.
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Source: Customer Impact, SEO and keywords statistics, https://www.customerimpact.be/en/marketing-statistics/seo-and-keywords/ What clients say about us
Real client reviews on Google.
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
What do these figures mean for you?
We translate market data into a concrete growth plan for your B2B company, focused on customers and revenue.