Paid advertising agency
Looking for a paid advertising agency that manages Google, LinkedIn, Meta and retargeting as one system? We put budget where it builds pipeline.
Tanguy De Keyzer Founder & digital strategist Last updated: 28 September 2026
Trusted by growing brands
Sound familiar?
I advertise on Google, but my audience is elsewhere too.
I don't know which channel delivers the most for my budget.
Every platform demands its own expertise and I'm losing the overview.
How we help
Together we define the right channel mix per goal and audience, manage everything from one strategy and optimize on the numbers that count: leads and revenue.
Why Customer Impact
Google, Meta, LinkedIn or more: we choose the mix based on your goal and audience, not on autopilot.
We work backwards from your customer value, so every euro goes to returns instead of loose clicks.
Ads that stand out and persuade, with variants we continuously test against each other.
Clear reporting on leads and revenue, with continuous optimization on cost per result.
About Customer Impact
Customer Impact is a digital marketing agency founded by Tanguy De Keyzer. For more than 10 years we have been building the growth engine of startups, scale-ups and established companies.
Paid advertising is never one channel in isolation with us: we choose the mix, manage everything from one strategy and steer on cost per customer.
What we stand for:
What we do
Capture demand at the moment of buying intent through Search, Shopping and YouTube campaigns. The channel with the strongest commercial intent.
The strongest channel for reaching decision-makers. Target by job title, industry and company, and reach the people who can actually buy your product.
Build demand and brand awareness on Facebook and Instagram with sharp targeting and creatives that stick.
Become visible in the communities where your audience actually lives, and strengthen your visibility in AI search engines at the same time.
Reach your audience at scale across the entire web with data-driven display and video campaigns.
Guide visitors from first click to conversion with campaigns that build on each other across all channels.
Our process
We define your goal and analyze your existing campaigns and accounts for a strong foundation.
We choose the channels and allocate budget to where it earns the most.
We build campaigns with creatives and copy that drive action.
We continuously adjust on the numbers that count: cost per result.
Clear reporting on leads and cost per customer, with concrete next steps.
Most companies advertise on Google and stop there. Understandable, because Google catches people who are actively searching. But your audience doesn’t decide in the search bar alone. They scroll LinkedIn, watch videos, read along in communities and see your brand ten times before they click. Limit yourself to one channel, and you miss most of that journey, while often overpaying for the clicks you do capture.
We don’t start with a platform, we start with your audience and your goal. We determine where your customers are at every stage of their decision and put your budget into the channels that make the difference there. Everything runs from one strategy and one report, so instead of six disconnected campaigns you have one machine that delivers leads.
Explore the channels we manage:
TikTok Ads and programmatic display are coming soon. Not sure which mix fits you? We’ll figure that out together in a free consultation.
Most ad budgets get lost across too many channels at once instead of one channel that really works. Start sharp where your audience makes decisions, prove the return with numbers, and only then scale up.
Tanguy De Keyzer Founder of Customer Impact and digital strategist No empty promises. This is what clients say about working with Customer Impact.
“I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.”
Axel D.S.
Verified review via Google
“Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.”
Janitor Waterschoot
Verified review via Google
“They do not just execute, they also think along strategically. Real B2B specialists. Recommended!”
Jack Daly
Verified review via Google
“Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.”
Tandarts.nl
Verified review via Google
“Smooth communication, proactive thinking and everything neatly followed up.”
Claire Farrell
Verified review via Google
“Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️”
Jovana Vakic
Verified review via Google
Compare your options
| Customer Impact | Large agency | Freelancer | In-house | |
|---|---|---|---|---|
| Cost model | Fixed monthly price, no percentage of your media budget | Sometimes a percentage of your media budget | Hourly rate or fixed price | Salary, tools and training |
| Price | Tailored to the number of channels | Often higher across several channels | Per channel | Several specialists needed |
| Minimum term | 3 months, no setup fee | Often 6 months or longer | Per assignment | Employment contract |
| Channels | Google, Meta and LinkedIn from one strategy | Often a different team per channel | Usually one or two | Limited to who you hire |
| Reporting | One report on leads and cost per customer | Often per channel | Per channel | Depends on your own tools |
| Response time | Reply within 24 hours on working days | Via an account manager | Depends on availability | Immediate, but often one person |
These are typical traits per type of partner, not statements about specific agencies.
What to expect
Week 1 to 2
We analyse your accounts, define what a lead may cost and set up conversion tracking across all channels.
Week 3 to 4
We start sharp on the channels that fit your goal, with creatives and copy per funnel stage.
Month 2
We test creatives and audiences against each other and shift budget to what brings enquiries.
Month 3
After three months you know per channel what a lead costs and which channel returns the most.
Month 4 to 6
We scale the winning channels and cut what doesn't return.
Case studies
Suivo wanted more results from less budget. We adjusted the paid campaigns, content and funnel on cost per result. In 2025 Suivo reached 31% more people than a full year earlier with half the media budget, with a 61% lower cost per lead and a 74% lower cost per opportunity.
Facilicom's advertising costs were rising while many ad groups had a low quality score. We restructured the Google Ads account, adjusted bids and improved the landing pages. That delivered 25% media savings and lower click costs.
Read the caseFashion label A.F.Vandevorst wanted to activate several sales channels at once without them working against each other. We combined Google Ads and Facebook campaigns with website optimization and email marketing. Online revenue grew by 164%, with a 17% higher conversion rate.
Read the caseIn all honesty
We hadden een andere agency die meteen met ons in zee wou gaan. Hier worden we met de neus op de feiten gedrukt, en dat is voor ons meer waard dan: tuurlijk, geef mij je geld en we proberen maar iets.Contact us
Briefly tell us what it is about. You get a personal reply from Tanguy or someone from the team, not a call centre.
That depends on your audience, offering and goal. B2B with long sales cycles often does well with Google Ads and LinkedIn; brands building demand get more out of Meta and programmatic. We define the mix together, based on data, not assumptions.
Not necessarily. We prefer to start sharp on one or two channels that fit your goal, measure what works and scale that up. Budget scattered across too many channels rarely delivers results.
Pricing depends on scope: the number of channels (Google Ads, Meta Ads, LinkedIn Ads), your markets and your goals, media budget not included. Contact us for a tailored proposal. We always work within a budget that makes sense for you.
Through clear KPIs per channel: CPC, CTR, conversions, cost per lead and ROAS. You get one clear report across all channels, with concrete recommendations.
Paid advertising delivers immediate reach as long as your budget runs; ideal for speed and testing. SEO builds traffic that keeps performing, even after your budget stops. The strongest brands combine both.
More reach, leads and conversions at significantly lower costs.
Account-based marketing and fast social ad tests in the Benelux.
An integrated multichannel marketing strategy for a fashion label.