Paid advertising agency Paid advertising agency for measurable growth.
Looking for a paid advertising agency that manages Google, LinkedIn, Meta and retargeting as one system? We put budget where it builds pipeline.
Tanguy De Keyzer Founder & digital strategist Last updated: 1 July 2026
Trusted by growing brands
Sound familiar?
I advertise on Google, but my audience is elsewhere too.
I don't know which channel delivers the most for my budget.
Every platform demands its own expertise and I'm losing the overview.
How we help
Together we define the right channel mix per goal and audience, manage everything from one strategy and optimize on the numbers that count: leads and revenue.
Why Customer Impact
Why our approach is different.
A tailored channel mix
Google, Meta, LinkedIn or more: we choose the mix based on your goal and audience, not on autopilot.
Cost per customer as the starting point
We work backwards from your customer value, so every euro goes to returns instead of loose clicks.
Creatives and messaging that land
Ads that stand out and persuade, with variants we continuously test against each other.
Measuring and adjusting on results
Clear reporting on leads and revenue, with continuous optimization on cost per result.
About Customer Impact
The missing piece of your growth puzzle.
Customer Impact is a digital marketing agency founded by Tanguy De Keyzer. For more than 10 years we have been building the growth engine of startups, scale-ups and established companies.
Paid advertising is never one channel in isolation with us: we choose the mix, manage everything from one strategy and steer on cost per customer.
What we stand for:
- Efficiency over volume: the right levers, not more noise
- Every euro measurable, from lead to revenue
- Marketing and sales aligned around the same goals
- Strategy and execution, under one roof
What we do
Paid advertising agency for measurable growth.
Google Ads (SEA)
Capture demand at the moment of buying intent through Search, Shopping and YouTube campaigns. The channel with the strongest commercial intent.
LinkedIn Ads
The strongest channel for reaching decision-makers. Target by job title, industry and company, and reach the people who can actually buy your product.
Social Ads (Meta)
Build demand and brand awareness on Facebook and Instagram with sharp targeting and creatives that stick.
Reddit & community
Become visible in the communities where your audience actually lives, and strengthen your visibility in AI search engines at the same time.
Programmatic & display
Reach your audience at scale across the entire web with data-driven display and video campaigns.
Retargeting & funnel
Guide visitors from first click to conversion with campaigns that build on each other across all channels.
Our process
From strategy to profitable campaigns in 5 steps.
Goals and audit
We define your goal and analyze your existing campaigns and accounts for a strong foundation.
Channel and budget strategy
We choose the channels and allocate budget to where it earns the most.
Campaigns and creatives
We build campaigns with creatives and copy that drive action.
Optimization
We continuously adjust on the numbers that count: cost per result.
Reporting on cost per customer
Clear reporting on leads and cost per customer, with concrete next steps.
One channel is rarely the whole story
Most companies advertise on Google and stop there. Understandable, because Google catches people who are actively searching. But your audience doesn’t decide in the search bar alone. They scroll LinkedIn, watch videos, read along in communities and see your brand ten times before they click. Limit yourself to one channel, and you miss most of that journey, while often overpaying for the clicks you do capture.
The right channel mix, from one strategy
We don’t start with a platform, we start with your audience and your goal. We determine where your customers are at every stage of their decision and put your budget into the channels that make the difference there. Everything runs from one strategy and one report, so instead of six disconnected campaigns you have one machine that delivers leads.
Explore the channels we manage:
- Google Ads (SEA): capture demand with buying intent through Search, Shopping and YouTube.
- LinkedIn Ads: reach decision-makers by job title, industry and company.
- Social Ads (Meta): build demand and awareness on Facebook and Instagram.
- Reddit marketing: become visible in communities and in AI search engines.
TikTok Ads and programmatic display are coming soon. Not sure which mix fits you? We’ll figure that out together in a free consultation.
Most ad budgets get lost across too many channels at once instead of one channel that really works. Start sharp where your audience makes decisions, prove the return with numbers, and only then scale up.
Tanguy De Keyzer Founder of Customer Impact and digital strategist Frequently asked questions
Which channel is best for my business? ＋
That depends on your audience, offering and goal. B2B with long sales cycles often does well with Google Ads and LinkedIn; brands building demand get more out of Meta and programmatic. We define the mix together, based on data, not assumptions.
Should I advertise on multiple channels at once? ＋
Not necessarily. We prefer to start sharp on one or two channels that fit your goal, measure what works and scale that up. Budget scattered across too many channels rarely delivers results.
How much does paid advertising cost? ＋
Our management typically starts from 500 euros per month, media budget not included. The right investment depends on your channels, goals and competition. We always work within a budget that makes sense for you.
How do you measure results? ＋
Through clear KPIs per channel: CPC, CTR, conversions, cost per lead and ROAS. You get one clear report across all channels, with concrete recommendations.
How is this different from SEO? ＋
Paid advertising delivers immediate reach as long as your budget runs; ideal for speed and testing. SEO builds traffic that keeps performing, even after your budget stops. The strongest brands combine both.
Ready to win your market?
Book a meeting with our digital strategist Tanguy.