The most efficient quarter ever
More reach, more leads and more conversions, all at significantly lower cost. We brought Suivo’s entire funnel to peak efficiency.
- Client
- Suivo
- Sector
- Fleet & workforce tech
- Role
- Performance marketing & funnel optimization
- Period
- 2025
Getting more out of every euro
Anyone can grow by simply spending more budget. The real challenge is growing while the cost per result goes down. That was exactly the brief: tune Suivo’s marketing engine so that every euro works harder.
The result was a quarter in which every layer of the funnel performed better and cheaper than ever before.
The whole funnel moved forward
more reach than a full year earlier, with half the media budget
lower cost per thousand impressions (CPM)
more qualified web leads
lower cost per lead
more conversions on a virtually flat budget
lower cost per opportunity
And to top it off: the number of opportunities doubled, while the lead-to-opportunity ratio rose from 19% to 28%. More volume without sacrificing quality.
Not luck, but discipline
Broader reach, lower cost
A sharper campaign structure and bidding strategy pushed the cost per thousand impressions to a historic low.
Targeting that hits the mark
Despite the broader reach, the traffic converted better into qualified leads. The audience choice was right.
Content that convinces
Messages tailored to every funnel stage, so visitors take the step to a request more easily.
Continuous fine-tuning
Weekly optimization on the numbers that matter, instead of leaving campaigns running on autopilot.
Suivo: from events to inbound, the GTM shift
More results from the same budget?
We tune your marketing engine so that every euro works harder. Contact Tanguy.