From events to inbound
We shifted Suivo’s pipeline from an event-driven model to an inbound engine. The website is now the dominant source of growth.
- Client
- Suivo
- Sector
- Fleet & workforce tech
- Role
- Go-to-market & channel strategy
- Period
- 2024 to 2025
Dependent on one peak per year
Events deliver visibility and volume, but they concentrate growth in a few busy weeks and leave a void afterwards. A pipeline that leans on a single peak is fragile.
The decision: shift the center of gravity to an inbound engine that delivers all year round, with events as reinforcement rather than the foundation.
Web became the core of the pipeline
more pipeline via the website
of the total pipeline now comes via the web
more effective than events in realized revenue
One page stands out: the pricing page alone accounts for around 61% of all digital inflow. A clear signal of where the intent lies, and where we keep building.
Three moves that made the difference
From one peak to a balanced engine
The old approach relied on one big event peak per year. We built a multichannel engine that delivers leads all year round, aligned with strategic moments.
The website as growth engine
Web now scales across every stage of the funnel: from first request to proposal. It has grown into the core of the commercial pipeline.
Sharper pre-qualification
Better digital filtering means more of what comes in actually fits. The number of lost web leads fell by more than 31%.
With +32% more leads year over year, the balanced engine proved itself not only on volume, but also on stability and quality.
Suivo: scalable self-serve sales for the long tail
Too dependent on one channel?
We build a balanced growth engine that delivers all year round. Contact Tanguy.