Content production statistics
How long does a blog post really take, and does publishing more actually pay off? These figures show where the real gain in content production lies: quality and updating, not blind volume.
Last updated: · 8 verified statistics
What do these figures mean for Belgian B2B companies?
The common thread in the production figures is reassuring: you don’t need to publish more to perform better. Good content takes time, and the companies that get the most out of it focus on quality and on updating what already works, not on an ever-fuller publishing calendar.
For B2B with small teams, that’s important news. More than half of B2B content teams count two to five people, and producing enough content remains a frequently cited challenge. The solution isn’t higher volume, but a realistic content plan with depth and a fixed rhythm of updating.
One thorough post that attracts customers and gets refreshed annually delivers more than ten one-off pieces nobody finds. If you want to tackle this structurally, a thoughtful approach to content marketing helps you steer toward customers and revenue instead of output.
Frequently asked questions
How much content should a B2B company produce? +
There's no magic number. The figures show that depth and consistency pay off more than blind volume. Two thorough, well-updated posts a month that attract customers beat eight shallow ones nobody finds.
Is it better to update old posts or write new ones? +
Both, but updating is often underrated. Bloggers who update existing posts report strong results more often. Refreshing a post that already ranks is usually faster and more profitable than starting from zero every time.
Does AI make content production faster and better? +
AI mainly speeds up the groundwork: ideas, outlines and headlines. A clear link to better results doesn't yet exist. AI helps you produce faster, but editing, expertise and an honest angle remain human work.
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Source: Customer Impact, Content production statistics, https://www.customerimpact.be/en/marketing-statistics/content-production/ What clients say about us
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I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
What do these figures mean for you?
We translate market data into a concrete growth plan for your B2B company, focused on customers and revenue.