AI-generated content statistics
AI now co-writes a large share of the web. These figures show where AI helps, and where uncontrolled AI content actually damages your authority.
Last updated: · 8 verified statistics
What do these figures mean for Belgian B2B companies?
The common thread is clear: AI co-writes everywhere, but unedited AI content is both rare and risky. With 74% of new pages now containing AI text, you no longer stand out by simply publishing more. You stand out through depth, and through experience and expertise a model doesn’t have on its own.
For B2B this matters doubly. You aren’t selling an impulse buy in a webshop; you’re convincing a buying committee that you know what you’re talking about. Consumers trust content with a recognizable human touch, and Google rewards exactly that expertise. So use AI as an accelerator for a first draft, not as a replacement for your subject-matter expertise. Read more on how to strike that balance in our comparison of AI versus human content, and in our approach to content marketing.
Our honest advice: steer on customers, revenue and quality. Uncontrolled AI content might produce volume quickly, but it erodes your authority over time. The real win lies in humans and machines reinforcing each other.
Frequently asked questions
Is it allowed to publish AI content according to Google? +
Yes. Google looks at the quality and usefulness of content, not how it was created. Using AI for useful, people-first content is fine. What does get penalized is large-scale AI content solely meant to manipulate rankings.
Does AI content harm your authority? +
Uncontrolled AI content does. Readers trust human-reviewed content more, and without your own experience and expertise your text misses the E-E-A-T that Google rewards. AI as a starting point with solid human editing actually strengthens your authority.
Can people recognize AI text? +
Barely. Research from 2026 shows that even academics score between 44% and 76% correctly, on average only slightly better than chance. So you can't hide behind 'it looks human'. Focus on real value and expertise, not on outsmarting detection.
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Source: Customer Impact, AI-generated content statistics, https://www.customerimpact.be/en/marketing-statistics/ai-generated-content/ What clients say about us
Real client reviews on Google.
Strong lead generation and analysis of growth opportunities using AI technology that makes a real impact.
René De Keyzer
I have been working with Tanguy for three years now and it is always a pleasure. Plenty more good things to come!
Pieter-Jan Maleux
Tanguy combines knowledge, fresh ideas and hands-on experience in a rare way that makes a tangible difference for growing companies.
Fern Thanaporn Uparirat
Fantastic company to work with. They helped us build our website and with lead generation, and we are very happy with it. The smooth communication made the whole process pleasant.
Lahcene Merzoug
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
Tanguy built a completely new website for us, with a structure and message truly focused on convincing visitors. Highly recommended.
Sam Van den Bosch
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the start. The team complements each other perfectly, so there is always someone with deep expertise in a specific field.
Axel D.S.
Sharp and fast analysis of the problem, the processes and the opportunities. No complicated sales pitch: fast, with a well-working first setup. Pleasant collaboration.
Tandarts.nl
Super professional and incredibly creative. They responded to all our wishes time and again. Truly recommended.
Jovana Vakic
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Their creativity, professionalism and focus on results really stand out.
Natalia Echeverri
Professional approach to building the website for my side business. Happy with the collaboration. Recommended!
Kayna Geusens
Particularly impressive. The expertise is truly astounding!
Chris Kiefert
Very satisfied with the service. Truly professional. I am super happy and recommend it to everyone. Many thanks!
Tatiana Maeijer
Top quality and service. Truly recommended.
Virginia Lesaffer
Strong lead generation and analysis of growth opportunities using AI technology that makes a real impact.
René De Keyzer
I have been working with Tanguy for three years now and it is always a pleasure. Plenty more good things to come!
Pieter-Jan Maleux
Tanguy combines knowledge, fresh ideas and hands-on experience in a rare way that makes a tangible difference for growing companies.
Fern Thanaporn Uparirat
Fantastic company to work with. They helped us build our website and with lead generation, and we are very happy with it. The smooth communication made the whole process pleasant.
Lahcene Merzoug
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
Tanguy built a completely new website for us, with a structure and message truly focused on convincing visitors. Highly recommended.
Sam Van den Bosch
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the start. The team complements each other perfectly, so there is always someone with deep expertise in a specific field.
Axel D.S.
Sharp and fast analysis of the problem, the processes and the opportunities. No complicated sales pitch: fast, with a well-working first setup. Pleasant collaboration.
Tandarts.nl
Super professional and incredibly creative. They responded to all our wishes time and again. Truly recommended.
Jovana Vakic
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Their creativity, professionalism and focus on results really stand out.
Natalia Echeverri
Professional approach to building the website for my side business. Happy with the collaboration. Recommended!
Kayna Geusens
Particularly impressive. The expertise is truly astounding!
Chris Kiefert
Very satisfied with the service. Truly professional. I am super happy and recommend it to everyone. Many thanks!
Tatiana Maeijer
Top quality and service. Truly recommended.
Virginia Lesaffer
What do these figures mean for you?
We translate market data into a concrete growth plan for your B2B company, focused on customers and revenue.