AI-generated content statistics
AI now co-writes a large share of the web. These figures show where AI helps, and where uncontrolled AI content actually damages your authority.
Last updated: · 8 verified statistics
What do these figures mean for Belgian B2B companies?
The common thread is clear: AI co-writes everywhere, but unedited AI content is both rare and risky. With 74% of new pages now containing AI text, you no longer stand out by simply publishing more. You stand out through depth, and through experience and expertise a model doesn’t have on its own.
For B2B this matters doubly. You aren’t selling an impulse buy in a webshop; you’re convincing a buying committee that you know what you’re talking about. Consumers trust content with a recognizable human touch, and Google rewards exactly that expertise. So use AI as an accelerator for a first draft, not as a replacement for your subject-matter expertise. Read more on how to strike that balance in our comparison of AI versus human content, and in our approach to content marketing.
Our honest advice: steer on customers, revenue and quality. Uncontrolled AI content might produce volume quickly, but it erodes your authority over time. The real win lies in humans and machines reinforcing each other.
Frequently asked questions
Is it allowed to publish AI content according to Google? +
Yes. Google looks at the quality and usefulness of content, not how it was created. Using AI for useful, people-first content is fine. What does get penalized is large-scale AI content solely meant to manipulate rankings.
Does AI content harm your authority? +
Uncontrolled AI content does. Readers trust human-reviewed content more, and without your own experience and expertise your text misses the E-E-A-T that Google rewards. AI as a starting point with solid human editing actually strengthens your authority.
Can people recognize AI text? +
Barely. Research from 2026 shows that even academics score between 44% and 76% correctly, on average only slightly better than chance. So you can't hide behind 'it looks human'. Focus on real value and expertise, not on outsmarting detection.
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Source: Customer Impact, AI-generated content statistics, https://www.customerimpact.be/en/marketing-statistics/ai-generated-content/ What clients say about us
Real client reviews on Google.
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
What do these figures mean for you?
We translate market data into a concrete growth plan for your B2B company, focused on customers and revenue.