Website development agency
A website built to turn visitors into enquiries, at the exact moment they are searching for what you offer. Conversion and findability come first, not just design. Reply within 24 hours.
Tanguy De Keyzer Founder & digital strategist Last updated: 28 September 2026
Trusted by growing brands
Sound familiar?
I'm not happy with our website and afraid we're losing customers.
Our site gets visitors, but they don't convert.
I don't have the time or knowledge to build a good website myself.
How we help
We build a website that inspires trust and turns visitors into enquiries, with conversion as the starting point.
About Customer Impact
Customer Impact is a digital marketing agency founded by Tanguy De Keyzer. For more than 10 years we have been building the growth engine of startups, scale-ups and established companies.
No isolated campaigns, but an approach that fits your bigger growth picture, with strategy and execution under one roof. A small, senior team that steers on leads and revenue instead of vanity metrics.
What we stand for:
What we do
First we define who your ideal customer is, what they are looking for and which action the site should trigger. Design follows strategy, not the other way around.
A unique, on-brand design with real copy that convinces visitors. Clear CTAs, forms and lead flows that generate enquiries.
Webflow, WordPress or custom: we choose neutrally based on your goals, team and budget. No tool dogma, no vendor lock-in.
On-page SEO, fast indexing and a structure that ranks in Google and AI search engines. Findability is built in from day one.
Strong Core Web Vitals, SSL, secured login and a site that works flawlessly on every screen. Technology that protects and accelerates your brand.
Analytics and tracking to measure conversion, plus maintenance and growth marketing after launch so your website keeps performing.
Visitors on your website are essential, but not every visitor converts equally. The real challenge is building a website that convinces visitors and drives them to act. You can keep investing in marketing to attract traffic, but if your website doesn’t turn those visitors into customers, your growth stalls.
Our designers and developers dig into the core of your audience: we uncover who they are, what they are looking for and how they behave online. Then we build a custom website that applies proven design principles and conversion optimization, so every visit delivers maximum return.
Want more background first? We are happy to walk you through platform choice, process, cost and conversion during a free intake. We stay platform-neutral and choose together with you between Webflow, WordPress or a custom build, based on your goals rather than an agency preference.
We tailor your website to how buyers in your industry decide: SaaS, IT services, consultancy, accountancy, legal, construction, manufacturing, healthcare, recruitment, real estate, SMEs, technology, financial services, wholesale and professional services. Whatever your market, we build around the questions your buyers actually ask.
We work for companies across Belgium, from Antwerp and Ghent to Brussels and beyond, and for international teams and expats who want an English-first partner that knows the Belgian market.
A beautiful website is not the same as a website that converts. We design from the visitor's question and put conversion at the center, because traffic that doesn't turn into enquiries is expensive and goes to waste.
Tanguy De Keyzer Founder of Customer Impact and digital strategist No empty promises. This is what clients say about working with Customer Impact.
“I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.”
Axel D.S.
Verified review via Google
“Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.”
Janitor Waterschoot
Verified review via Google
“They do not just execute, they also think along strategically. Real B2B specialists. Recommended!”
Jack Daly
Verified review via Google
“Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.”
Tandarts.nl
Verified review via Google
“Smooth communication, proactive thinking and everything neatly followed up.”
Claire Farrell
Verified review via Google
“Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️”
Jovana Vakic
Verified review via Google
Compare your options
| Customer Impact | Large agency | Freelancer | In-house | |
|---|---|---|---|---|
| Price | Fixed quote per project | Often higher | Often lower, mostly design and build | Salary, tools and training |
| Starting point | Enquiries and findability | Strategy and design | Often the design | Depends on your team |
| Lead time | 4 to 8 weeks, depending on scope | Often longer | Depends on availability | Alongside daily work |
| Copy and SEO | Copywriting and technical SEO included | Often priced separately | Often supplied by you | Depends on your team |
| Response time | Reply within 24 hours on working days | Via an account manager | Depends on availability | Immediate, but often one person |
These are typical traits per type of partner, not statements about specific agencies.
What to expect
Week 1
Goals, audience and the structure that leads visitors to an enquiry.
Week 2 to 3
Design and copywriting, aligned with you.
Week 4 to 6
Build, technical SEO, tracking and forms.
Week 6 to 8
Testing on every device, launch and a short training.
After launch
We measure enquiries and improve where visitors drop off.
Case studies
Get Driven's website loaded in 5.2 seconds and conversion stalled at 1.8%. We built a new brand and a faster website with a booking flow in three steps, rolled out in 4 markets right away. Conversion rose from 1.8% to 7.3% and bookings by 287% in 3 months.
Read the caseUnpluggd Family Travel had to go from concept to a market-ready brand and platform. We built the customer journey and a website with a configurator and bookings. Within 60 days the platform was live.
“The best part was that they did not just respond to what we asked, but anticipated what we would need.”
During registration periods a lot of traffic reached Supastar's website, but parents could not find the right information per age group. We restructured the site and the booking flow mobile-first. Within a few weeks online performance improved 3x, with a much better conversion from visitors to sign-ups.
“This new approach gives a lot more certainty in our marketing. It delivers a much better conversion from website visitors to actual sign-ups. With this we take an enormous leap forward.”
In all honesty
Contact us
Briefly tell us what it is about. You get a personal reply from Tanguy or someone from the team, not a call centre.
The price depends on the number of pages, features, languages and integrations. During a free intake we prepare a tailored quote and respond within 24 hours.
On average 4 to 8 weeks, depending on scope. After the intake we move through strategy, design and copywriting, build and optimization, and finally launch with a short training.
Building it yourself with a template looks cheap, but your site often stays generic, is slow to rank and rarely turns visitors into enquiries. We start from strategy and conversion, with professional design, real copy and an SEO foundation, so your website actually wins you customers.
We are platform-neutral. Depending on your goals, team and budget, we choose Webflow, WordPress or a custom build. You get the best choice for your situation, instead of whichever tool an agency happens to be attached to.
Yes. We write the copy ourselves (no Lorem Ipsum) and lay an SEO foundation from the start: on-page optimization, sitemap, metadata and schema. You are findable in Google and AI search engines from launch.
Yes. You get a user-friendly CMS and a short training, so you can manage copy, pages and images yourself without depending on an agency.
AI tools quickly build something that looks okay, but they lack strategy, a well-thought-out conversion structure, unique content and a solid technical foundation. For a website that actually wins customers, human craft and strategy still make the difference. We do use AI to work faster and sharper.
A website informs and convinces, and turns visitors into enquiries or appointments. A webshop sells products online, with a cart and payment. Our focus is on conversion-driven business and lead generation websites; simple e-commerce is something we discuss in the intake.
Your business goals, your target audience, possibly your current website and any existing visual assets. The rest, from structure to copy, is on us.
We usually spread payment, typically part at the start and part at launch. The exact terms are always spelled out clearly in the quote, with no surprises afterwards.
Yes. You always own your website and your content, with no vendor lock-in. We build on standard platforms so your site is transferable and you are never stuck with us.
If your site looks dated, loads slowly, isn't mobile-friendly, ranks poorly in Google or barely generates enquiries, it's time. In the intake we assess whether a redesign or a full rebuild will deliver the most.
Yes. A website without traffic delivers nothing. As a growth agency we also deploy SEO, Google Ads and conversion optimization after launch to drive visitors and leads.
A complete rebrand and a fast mobile-first website, in 4 markets.
The website of a Belgian B2B services company, rebuilt in Astro for Google and AI agents.
A complete brand, a conversion-focused website structure and an SEO foundation.
