Google Shopping feed
Product data that gets your products into Google Shopping.
In Google Shopping, your product data decides whether your product gets shown, not your bid alone. We put your product feed and Merchant Center in order: no disapprovals, correct GTINs, titles on the terms buyers search for and Product schema on your site, so your products are visible in Shopping, in free listings and in AI answers.
Tanguy De Keyzer Founder & digital strategist Last updated: 6 October 2026
Trusted by growing brands
Sound familiar?
Part of our products is disapproved in Merchant Center and nobody knows why.
Competitors appear in Shopping for our own bestselling product.
Our product titles are internal names no buyer ever types.
We have no GTINs, or they are wrong.
Price and stock in the feed lag behind the webshop.
How we help
We treat your feed as a product: first all errors and disapprovals out, then the data Google needs to match your product to the right search, and finally titles and attributes that play on buying intent. Your campaigns only work well when the data underneath is right.
Why Customer Impact
Why our approach is different.
First the diagnosis in Merchant Center
We read every warning and disapproval and look for the cause in your webshop, your feed or your settings.
Data to Google's specification
Required attributes, unique product identifiers and the right categories, so Google can match your product correctly.
Titles and attributes for buyers
Product titles on the terms buyers search for, with brand, type, size or colour where it matters.
Feed and site aligned
Price, stock and Product schema on your site match the feed. That way you avoid disapprovals caused by mismatches.
About Customer Impact
The missing piece of your growth puzzle.
Customer Impact is a digital marketing agency founded by Tanguy De Keyzer. For more than 10 years we have been building the growth engine of startups, scale-ups and established companies.
Customer Impact runs Google Ads for webshops and B2B companies. Because Shopping campaigns stand or fall with the product data, we take the feed as seriously as the bid. The same team sees both sides.
What we stand for:
- Efficiency over volume: the right levers, not more noise
- Every euro measurable, from lead to revenue
- Marketing and sales aligned around the same goals
- Strategy and execution, under one roof
What we do
Product data that gets your products into Google Shopping.
Merchant Center in order
Account, shipping and return policy set up correctly, and every disapproval fixed.
GTINs and product identifiers
The right unique product identifiers, so Google can match and show your product.
Product titles that sell
Titles on the terms buyers search for, with the details that make the difference.
Supplemental feeds and rules
Corrections and enrichment without having to change your webshop.
Product schema
Price, availability and product identifiers on your product pages, readable for Google and AI.
Monitoring
A regular check for new disapprovals, so products do not disappear unnoticed.
Our process
From disapproved products to a strong feed in 5 steps.
Feed audit
Disapprovals, warnings, missing attributes and mismatches between feed and site mapped out.
Fixing errors
Disapprovals gone, GTINs and brand names right, prices and stock aligned with the webshop.
Optimising
Product titles, descriptions, categories and extra attributes on buying intent.
Schema and site
Product schema with price, availability and GTIN on your product pages.
Monitoring
Weekly check for new disapprovals and feedback into your campaigns.
Always all-in
What we set up for you.
Merchant Center
- ✓ Account, shipping and return policy
- ✓ Fixing disapprovals and warnings
- ✓ Free product listings
Product data
- ✓ GTIN, brand and MPN
- ✓ Google product category and product type
- ✓ Price, sale price and stock
- ✓ Images following the guidelines
Optimisation
- ✓ Product titles on buyer search terms
- ✓ Descriptions and extra attributes
- ✓ Supplemental feeds and rules
- ✓ Custom labels for your campaigns
On your site
- ✓ Product schema with price and availability
- ✓ Consistent data between feed and page
- ✓ Check in the Rich Results Test
A Google Shopping feed that works
Google Shopping does not show ad copy you write yourself. It builds your ad from your product data: title, image, price and product identifiers. If that data is wrong, Google shows your product less often, to the wrong searcher, or not at all. That is why a strong Shopping presence starts with the feed.
We start in Merchant Center. How to set up that account, read in Google Merchant Center setup. Then we bring your product data in line with Google’s product data specification and optimise it. You can read the full approach in Google Shopping feed optimization.
GTINs and product identifiers
Google uses unique product identifiers to match your product to the right search. According to Google, products with a missing or incorrect GTIN may have limited visibility, and a product that has a GTIN but is submitted without it can be disapproved. We check your identifiers, fill them in where possible and set the right exceptions for your own products.
Product schema on your site
Your feed and your product page must say the same thing. With Product schema on your pages you also give price, availability and product identifiers to Google Search and other systems that read your site. That way you avoid disapprovals caused by mismatches and your product becomes understandable beyond Shopping.
Who is this for?
For webshops with a catalogue of tens to thousands of products, for brands that want to use Shopping alongside their search campaigns and for companies whose products are disapproved or poorly visible. The feed is the foundation under your campaigns in Google Ads. How Shopping compares to Performance Max, read in Performance Max vs Shopping, and tips for the campaigns themselves in Google Shopping optimization.
Contact us and within 24 hours you hear what can be improved in your feed.
Related knowledge
In Shopping we often see companies raising their bid while the problem is in the feed: a title nobody searches for, a missing GTIN or a price that does not match the site. Whoever fixes the data first gets more out of the same budget.
Tanguy De Keyzer Founder of Customer Impact and digital strategist What clients say about us
No empty promises. This is what clients say about working with Customer Impact.
“I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.”
AAxel D.S.
Verified review via Google
“Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.”
JJanitor Waterschoot
Verified review via Google
“They do not just execute, they also think along strategically. Real B2B specialists. Recommended!”
JJack Daly
Verified review via Google
“Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.”
TTandarts.nl
Verified review via Google
“Smooth communication, proactive thinking and everything neatly followed up.”
CClaire Farrell
Verified review via Google
“Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️”
JJovana Vakic
Verified review via Google
Compare your options
Shopping feed: feed specialist, feed tool or yourself?
| Customer Impact | Feed tool only | Webshop plugin | Do it yourself | |
|---|---|---|---|---|
| Diagnosing disapprovals | Cause found and fixed | You see the error, you fix it yourself | Limited | Depends on knowledge |
| Titles and attributes | On buyer search terms | Possible, if you write rules | As in the webshop | Variable |
| Product schema on your site | Included | No | Sometimes | Variable |
| Link with campaigns | Same team runs Google Ads | No | No | Variable |
These are typical traits per type of approach, not statements about specific agencies or tools.
What to expect
When do you see what?
Week 1
Feed audit
All disapprovals, warnings and missing data mapped out.
Week 2 to 3
Fixing errors
Disapprovals gone and the required data in order.
Week 3 to 6
Optimising
Titles, attributes and categories, starting with your most important products.
Month 2
Schema and site
Product schema and consistent data on your product pages.
After that
Monitoring
Weekly check and adjusting to what your campaigns show.
In all honesty
Who is this not for?
- You do not sell online or have no product catalogue: then Shopping is not the right route.
- You want to show products that do not meet Google's policies: we cannot fix that.
- You do not want to give access to your webshop or Merchant Center.
Contact us
Tell us where you stand.
Briefly tell us what it is about. You get a personal reply from Tanguy or someone from the team, not a call centre.
Frequently asked questions
What does it cost to get a Google Shopping feed in order? ＋
We work on request, because the effort varies a lot. What drives the effort: the number of products and variants, the number of disapprovals, whether you have GTINs, your webshop platform, the number of countries and languages and whether we also run the campaigns. After a feed audit you get a proposal with a clear scope.
Why are my products disapproved in Merchant Center? ＋
The most common causes are missing or wrong product identifiers, a price or stock level that does not match the site, missing shipping information and policy violations. Merchant Center gives a reason per product; we look for the cause in your webshop or your feed.
Do I need a GTIN? ＋
If your product has a GTIN from the manufacturer, yes. Google says products with a missing or incorrect GTIN may have limited visibility, and that a product that has a GTIN but is submitted without it can be disapproved. Different rules apply to your own products without a GTIN.
What is the difference between the feed and Product schema? ＋
The feed sends your product data to Merchant Center. Product schema sits on your product page and tells Google and other systems what is on the page. Both must be right and match each other.
Do you also run the Shopping campaigns? ＋
Yes, through our Google Ads service. Many clients start with the feed and then have us run the campaigns too, but you can also have the feed optimised on its own.
Does this work with WooCommerce, Shopify or Magento? ＋
Yes. We work with the feed your platform produces and improve it with rules and supplemental feeds, or adjust the source in your webshop if that is better.