App marketing & ASO statistics
App Store Optimization is about being visible in store search results and convincing visitors. These figures show where the gains are, and when ASO is worth it for a B2B company.
Last updated: · 7 verified statistics
What do these figures mean for Belgian B2B companies?
The figures show that ASO is a genuine discipline: store search determines discoverability, ratings drive both ranking and conversion, and retention determines whether it was all worth it. But they also show something else. ASO only pays off once an app is central to your model. For a B2B SaaS with a mobile app, or a platform people use daily, it’s a serious lever.
For most Belgian B2B service providers, that isn’t the case. If you don’t have an app, your target audience searches for you via Google, not via the App Store. Your budget is then better spent on technical SEO and strong content that reaches the right decision makers. And if you do have an app, don’t forget the mobile landing page: most visitors arrive on a phone. Our advice stays the same: steer on customers and revenue, not on download counts that don’t deliver anything on their own.
Frequently asked questions
Is ASO relevant for B2B companies? +
Only if an app is genuinely central to your model, for example a B2B SaaS with a mobile app or a platform used daily. For most Belgian B2B service providers that don't offer an app, classic SEO and content marketing deliver more. Be honest about where your target audience actually searches.
What matters more: more installs or better ratings? +
Both are connected. Ratings and reviews weigh into both the store ranking and the user's decision, so a higher rating often boosts your conversion and your discoverability. Taking an app from 3 to 4 stars can raise conversion by almost 90 percent.
Do raw download numbers count as success? +
Not without retention. An install that disappears after a day costs money without delivering anything. Steer on active users and, in B2B, on users who actually become customers, not on download counts.
Reuse these figures?
You may freely reuse these figures with attribution and a link to this page.
Source: Customer Impact, App marketing & ASO statistics, https://www.customerimpact.be/en/marketing-statistics/app-marketing-aso/ What clients say about us
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Tanguy combines knowledge, fresh ideas and hands-on experience in a rare way that makes a tangible difference for growing companies.
Fern Thanaporn Uparirat
Fantastic company to work with. They helped us build our website and with lead generation, and we are very happy with it. The smooth communication made the whole process pleasant.
Lahcene Merzoug
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
Tanguy built a completely new website for us, with a structure and message truly focused on convincing visitors. Highly recommended.
Sam Van den Bosch
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the start. The team complements each other perfectly, so there is always someone with deep expertise in a specific field.
Axel D.S.
Sharp and fast analysis of the problem, the processes and the opportunities. No complicated sales pitch: fast, with a well-working first setup. Pleasant collaboration.
Tandarts.nl
Super professional and incredibly creative. They responded to all our wishes time and again. Truly recommended.
Jovana Vakic
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Their creativity, professionalism and focus on results really stand out.
Natalia Echeverri
Professional approach to building the website for my side business. Happy with the collaboration. Recommended!
Kayna Geusens
Particularly impressive. The expertise is truly astounding!
Chris Kiefert
Very satisfied with the service. Truly professional. I am super happy and recommend it to everyone. Many thanks!
Tatiana Maeijer
Top quality and service. Truly recommended.
Virginia Lesaffer
Strong lead generation and analysis of growth opportunities using AI technology that makes a real impact.
René De Keyzer
I have been working with Tanguy for three years now and it is always a pleasure. Plenty more good things to come!
Pieter-Jan Maleux
Tanguy combines knowledge, fresh ideas and hands-on experience in a rare way that makes a tangible difference for growing companies.
Fern Thanaporn Uparirat
Fantastic company to work with. They helped us build our website and with lead generation, and we are very happy with it. The smooth communication made the whole process pleasant.
Lahcene Merzoug
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
Tanguy built a completely new website for us, with a structure and message truly focused on convincing visitors. Highly recommended.
Sam Van den Bosch
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the start. The team complements each other perfectly, so there is always someone with deep expertise in a specific field.
Axel D.S.
Sharp and fast analysis of the problem, the processes and the opportunities. No complicated sales pitch: fast, with a well-working first setup. Pleasant collaboration.
Tandarts.nl
Super professional and incredibly creative. They responded to all our wishes time and again. Truly recommended.
Jovana Vakic
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Their creativity, professionalism and focus on results really stand out.
Natalia Echeverri
Professional approach to building the website for my side business. Happy with the collaboration. Recommended!
Kayna Geusens
Particularly impressive. The expertise is truly astounding!
Chris Kiefert
Very satisfied with the service. Truly professional. I am super happy and recommend it to everyone. Many thanks!
Tatiana Maeijer
Top quality and service. Truly recommended.
Virginia Lesaffer
What do these figures mean for you?
We translate market data into a concrete growth plan for your B2B company, focused on customers and revenue.