App marketing & ASO statistics
App Store Optimization is about being visible in store search results and convincing visitors. These figures show where the gains are, and when ASO is worth it for a B2B company.
Last updated: · 7 verified statistics
What do these figures mean for Belgian B2B companies?
The figures show that ASO is a genuine discipline: store search determines discoverability, ratings drive both ranking and conversion, and retention determines whether it was all worth it. But they also show something else. ASO only pays off once an app is central to your model. For a B2B SaaS with a mobile app, or a platform people use daily, it’s a serious lever.
For most Belgian B2B service providers, that isn’t the case. If you don’t have an app, your target audience searches for you via Google, not via the App Store. Your budget is then better spent on technical SEO and strong content that reaches the right decision makers. And if you do have an app, don’t forget the mobile landing page: most visitors arrive on a phone. Our advice stays the same: steer on customers and revenue, not on download counts that don’t deliver anything on their own.
Frequently asked questions
Is ASO relevant for B2B companies? +
Only if an app is genuinely central to your model, for example a B2B SaaS with a mobile app or a platform used daily. For most Belgian B2B service providers that don't offer an app, classic SEO and content marketing deliver more. Be honest about where your target audience actually searches.
What matters more: more installs or better ratings? +
Both are connected. Ratings and reviews weigh into both the store ranking and the user's decision, so a higher rating often boosts your conversion and your discoverability. Taking an app from 3 to 4 stars can raise conversion by almost 90 percent.
Do raw download numbers count as success? +
Not without retention. An install that disappears after a day costs money without delivering anything. Steer on active users and, in B2B, on users who actually become customers, not on download counts.
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Source: Customer Impact, App marketing & ASO statistics, https://www.customerimpact.be/en/marketing-statistics/app-marketing-aso/ What clients say about us
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I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
What do these figures mean for you?
We translate market data into a concrete growth plan for your B2B company, focused on customers and revenue.