Mobile & App Performance Statistics
Mobile is the largest channel worldwide by traffic, but it converts lower than desktop. In B2B, desktop counts even more heavily. These figures show what to actually steer on: speed and usability on every screen.
Last updated: · 8 verified statistics
What do these figures mean for Belgian B2B companies?
These figures tell two things at once. Mobile is the largest channel worldwide, but it converts lower, and in B2B desktop still carries more weight. That’s no reason to ignore mobile. Worldwide, two thirds of traffic comes through mobile, and decision-makers often research first on their phone before making a request later on desktop. A slow or sloppy mobile experience costs you precisely in that first phase.
The biggest lever is speed. Google finds that more than half of mobile visitors bounce beyond 3 seconds, and less than half of mobile sites pass Core Web Vitals. That’s where most Belgian B2B companies have concrete room to win, since speed improves both your conversion and your visibility in Google. So don’t steer on a nice mobile score for its own sake, but on a site that loads fast on every screen and smoothly guides visitors toward a conversation. Start with your Core Web Vitals and see how professional website development makes your site faster and more usable.
Frequently asked questions
Should a B2B company still invest in mobile if desktop matters more? +
Yes. Desktop counts more heavily in B2B, especially during office hours, but worldwide two thirds of traffic comes through mobile. Decision-makers often research first on their phone and convert later on desktop. A slow or clunky mobile site already loses you ground during that research phase.
Does page speed really matter that much for conversion? +
On mobile, definitely. Google finds that 53% of mobile visitors bounce beyond 3 seconds of load time, and the Web Almanac shows that only 62% of mobile sites achieve a good load speed. Speed is one of the few levers that improves both your conversion and your search visibility.
What are Core Web Vitals and why do they matter? +
Core Web Vitals are Google's performance standards for load speed, interactivity and visual stability. They affect both your Google ranking and your visitor's experience. Only 48% of mobile sites pass them, so this is where most B2B sites have concrete room to win.
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Source: Customer Impact, Mobile & App Performance Statistics, https://www.customerimpact.be/en/marketing-statistics/mobile-performance/ What clients say about us
Real client reviews on Google.
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
What do these figures mean for you?
We translate market data into a concrete growth plan for your B2B company, focused on customers and revenue.