Social and influencer marketing statistics
Influencer and creator marketing is growing fast, but the payoff isn't with the big names. These figures show where the real leverage lies: relevance, trust, and in B2B especially, experts and LinkedIn creators.
Last updated: · 8 verified statistics
What do these figures mean for Belgian B2B companies?
The numbers all point the same way: creator content performs because people trust a person faster than a brand. But the temptation to translate that into big names and high reach is exactly the trap. The market’s growth is in nano- and micro-creators, not expensive celebrities.
For B2B in Belgium that’s good news. Your target audience is small and specific, so you don’t need millions of reach. One credible expert or employee sharing what they genuinely know on LinkedIn convinces decision makers more than any ad could. That’s instantly more scalable and more affordable than an influencer deal.
The trick is linking that credibility to measurable follow-up. Combine expert content with targeted social ads and retargeting so you’re not just building trust, but turning that trust into inquiries and customers. Measure success by revenue, not followers.
Frequently asked questions
Does influencer marketing make sense for B2B, or is it mainly for online shops? +
It definitely works for B2B, just differently. In B2B it's not about big names with millions of followers, but about experts, employees and niche creators who are credible with your target audience. On LinkedIn, one respected peer often delivers more than an expensive celebrity.
Are micro-influencers better than big names? +
For most B2B companies, yes. Smaller creators have higher engagement, more trust and a more tightly defined audience. You pay less and reach people genuinely interested in your topic, which matters more than raw reach.
How do you measure whether influencer marketing is paying off? +
Don't measure success by likes or followers, measure what counts: inquiries, conversations and revenue. Use trackable links, discount codes or UTM tags and look at qualified leads. The average ROI from benchmarks is a reference point, not your own result.
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Source: Customer Impact, Social and influencer marketing statistics, https://www.customerimpact.be/en/marketing-statistics/influencer-marketing/ What clients say about us
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Chris Kiefert
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Tatiana Maeijer
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Virginia Lesaffer
Strong lead generation and analysis of growth opportunities using AI technology that makes a real impact.
René De Keyzer
I have been working with Tanguy for three years now and it is always a pleasure. Plenty more good things to come!
Pieter-Jan Maleux
Tanguy combines knowledge, fresh ideas and hands-on experience in a rare way that makes a tangible difference for growing companies.
Fern Thanaporn Uparirat
Fantastic company to work with. They helped us build our website and with lead generation, and we are very happy with it. The smooth communication made the whole process pleasant.
Lahcene Merzoug
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
Tanguy built a completely new website for us, with a structure and message truly focused on convincing visitors. Highly recommended.
Sam Van den Bosch
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the start. The team complements each other perfectly, so there is always someone with deep expertise in a specific field.
Axel D.S.
Sharp and fast analysis of the problem, the processes and the opportunities. No complicated sales pitch: fast, with a well-working first setup. Pleasant collaboration.
Tandarts.nl
Super professional and incredibly creative. They responded to all our wishes time and again. Truly recommended.
Jovana Vakic
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Their creativity, professionalism and focus on results really stand out.
Natalia Echeverri
Professional approach to building the website for my side business. Happy with the collaboration. Recommended!
Kayna Geusens
Particularly impressive. The expertise is truly astounding!
Chris Kiefert
Very satisfied with the service. Truly professional. I am super happy and recommend it to everyone. Many thanks!
Tatiana Maeijer
Top quality and service. Truly recommended.
Virginia Lesaffer
What do these figures mean for you?
We translate market data into a concrete growth plan for your B2B company, focused on customers and revenue.