Social and influencer marketing statistics
Influencer and creator marketing is growing fast, but the payoff isn't with the big names. These figures show where the real leverage lies: relevance, trust, and in B2B especially, experts and LinkedIn creators.
Last updated: · 8 verified statistics
What do these figures mean for Belgian B2B companies?
The numbers all point the same way: creator content performs because people trust a person faster than a brand. But the temptation to translate that into big names and high reach is exactly the trap. The market’s growth is in nano- and micro-creators, not expensive celebrities.
For B2B in Belgium that’s good news. Your target audience is small and specific, so you don’t need millions of reach. One credible expert or employee sharing what they genuinely know on LinkedIn convinces decision makers more than any ad could. That’s instantly more scalable and more affordable than an influencer deal.
The trick is linking that credibility to measurable follow-up. Combine expert content with targeted social ads and retargeting so you’re not just building trust, but turning that trust into inquiries and customers. Measure success by revenue, not followers.
Frequently asked questions
Does influencer marketing make sense for B2B, or is it mainly for online shops? +
It definitely works for B2B, just differently. In B2B it's not about big names with millions of followers, but about experts, employees and niche creators who are credible with your target audience. On LinkedIn, one respected peer often delivers more than an expensive celebrity.
Are micro-influencers better than big names? +
For most B2B companies, yes. Smaller creators have higher engagement, more trust and a more tightly defined audience. You pay less and reach people genuinely interested in your topic, which matters more than raw reach.
How do you measure whether influencer marketing is paying off? +
Don't measure success by likes or followers, measure what counts: inquiries, conversations and revenue. Use trackable links, discount codes or UTM tags and look at qualified leads. The average ROI from benchmarks is a reference point, not your own result.
Read more
Reuse these figures?
You may freely reuse these figures with attribution and a link to this page.
Source: Customer Impact, Social and influencer marketing statistics, https://www.customerimpact.be/en/marketing-statistics/influencer-marketing/ What clients say about us
Real client reviews on Google.
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
What do these figures mean for you?
We translate market data into a concrete growth plan for your B2B company, focused on customers and revenue.