Facebook ads agency The Facebook ads agency that builds demand and converts.
We use Meta Ads to create demand and harvest it: sharply targeted campaigns on Facebook and Instagram with creatives that stick and drive action. Management from 500 euros per month, reply within 24 hours.
Tanguy De Keyzer Founder & digital strategist Last updated: 1 July 2026
Trusted by growing brands
Sound familiar?
My posts barely reach anyone without ad budget.
I boost posts, but they never produce a lead or a sale.
I have no idea which creative or audience actually works.
How we help
We build structured Meta campaigns with sharp targeting, strong creatives and well-designed funnels, so social reach turns into measurable results.
About Customer Impact
The missing piece of your growth puzzle.
Customer Impact is a digital marketing agency founded by Tanguy De Keyzer. For more than 10 years we have been building the growth engine of startups, scale-ups and established companies.
No isolated campaigns, but an approach that fits your bigger growth picture, with strategy and execution under one roof. A small, senior team that steers on leads and revenue instead of vanity metrics.
What we stand for:
- Efficiency over volume: the right levers, not more noise
- Every euro measurable, from lead to revenue
- Marketing and sales aligned around the same goals
- Strategy and execution, under one roof
What we do
The Facebook ads agency that builds demand and converts.
Facebook & Instagram campaigns
Reach your audience where they scroll every day, with campaigns built around a clear objective instead of loose one-off posts.
Audiences & lookalikes
Build sharp audiences based on your customers and data, and find new people who closely resemble them.
Creative & copy
Ads that stand out in the feed and drive action, with variants we continuously test against each other.
Funnel & lead campaigns
From first touch to conversion: campaigns that build on each other and deliver leads or sales.
Retargeting
Re-engage visitors and engaged users at the exact moment they are ready to decide.
A/B testing & optimization
We test audiences, creatives and messages, and steer on the numbers that matter: cost per result.
Reach without strategy is wasted budget
Organic reach on social media has quietly collapsed over the past few years. Without budget, even your own followers barely see your posts. Many companies respond by boosting the occasional post, which earns a few likes and rarely a customer. The problem is not the channel. It is the lack of a structure that turns reach into results.
From scrolling to converting
We treat Meta as a machine, not a series of loose posts. We build campaigns around a clear objective, with sharp audiences, creatives that stand out and a funnel that guides people from first touch to conversion. We test continuously and scale what works, so your budget performs better with every cycle.
Social ads work best as part of a broader mix. See how they fit into your full paid advertising strategy, alongside Google Ads and LinkedIn Ads.
Boosting a post is not a strategy, and that is exactly why most Meta budgets evaporate. Results come from a well-designed funnel with sharp audiences and creatives you keep testing against each other.
Tanguy De Keyzer Founder of Customer Impact and digital strategist Frequently asked questions
What are Meta Ads? ＋
Meta Ads are the ads you run on Facebook, Instagram and WhatsApp through Meta's advertising platform. They let you target very precisely based on interests, behavior, audiences and retargeting, from brand awareness all the way to direct conversion.
What does it cost to outsource Facebook and Instagram ads? ＋
Our management typically starts from 500 euros per month, separate from your media budget. We work with a transparent fee and never take commission on your ad spend, so every euro goes as far as possible toward results.
How much media budget do I need? ＋
Meta is more accessible than LinkedIn and delivers usable data even on a modest media budget. We set a budget together that fits your goal and scale what works.
Meta Ads or Google Ads: which is better? ＋
They complement each other. Google Ads harvests existing demand (people actively searching), while Meta Ads builds demand and activates it through targeting and creatives. In most cases we run them together within your [paid advertising](/en/services/paid-advertising/) mix.
Do Meta Ads work for B2B? ＋
Absolutely. Meta is strong for building demand and awareness, also with a business audience, and it excels at retargeting and recruitment. For precise targeting by job title or company, we complement it with [LinkedIn Ads](/en/services/linkedin-ads/).
Are Meta Ads a fit for my industry? ＋
For most industries, yes: e-commerce, service providers, B2B, healthcare, education and recruitment. It is less about your industry and more about sharp targeting, strong creatives and a funnel that matches your offer.
Can I re-engage website visitors with Meta Ads (retargeting)? ＋
Yes. Retargeting is one of the strongest levers on Meta: we re-engage website visitors and engaged users at the moment they are ready to decide.
Do Meta Ads work for recruitment and employer branding? ＋
Extremely well. With the right targeting and creatives you reach passive candidates who are not actively looking. That makes Meta a powerful channel for employer branding and vacancy campaigns.
Should I advertise on Facebook or Instagram? ＋
Usually both. Meta distributes your budget across the placements that perform best for your goal and audience. We adjust based on the results per placement.
Why do my boosted posts underperform? ＋
Boosting a post is not a strategy. Results come from a well-built structure: the right objective, sharp audiences, strong creatives and a funnel that guides visitors toward conversion. That is exactly what we build for you.
How quickly will I see results? ＋
You will see the first data and optimizations within a few weeks. Building a stable, predictable funnel takes a few months, during which we keep testing and scaling what works.
How do you measure results? ＋
Through clear KPIs: reach, cost per click, conversions and cost per result. You get a concise report showing what works and where we are adjusting.
Ready to win your market?
Book a meeting with our digital strategist Tanguy.