Facebook ads agency
We use Meta Ads to create demand and harvest it: sharply targeted campaigns on Facebook and Instagram with creatives that stick and drive action. Reply within 24 hours.
Tanguy De Keyzer Founder & digital strategist Last updated: 28 September 2026
Trusted by growing brands
Sound familiar?
My posts barely reach anyone without ad budget.
I boost posts, but they never produce a lead or a sale.
I have no idea which creative or audience actually works.
How we help
We build structured Meta campaigns with sharp targeting, strong creatives and well-designed funnels, so social reach turns into measurable results.
About Customer Impact
Customer Impact is a digital marketing agency founded by Tanguy De Keyzer. For more than 10 years we have been building the growth engine of startups, scale-ups and established companies.
No isolated campaigns, but an approach that fits your bigger growth picture, with strategy and execution under one roof. A small, senior team that steers on leads and revenue instead of vanity metrics.
What we stand for:
What we do
Reach your audience where they scroll every day, with campaigns built around a clear objective instead of loose one-off posts.
Build sharp audiences based on your customers and data, and find new people who closely resemble them.
Ads that stand out in the feed and drive action, with variants we continuously test against each other.
From first touch to conversion: campaigns that build on each other and deliver leads or sales.
Re-engage visitors and engaged users at the exact moment they are ready to decide.
We test audiences, creatives and messages, and steer on the numbers that matter: cost per result.
Organic reach on social media has quietly collapsed over the past few years. Without budget, even your own followers barely see your posts. Many companies respond by boosting the occasional post, which earns a few likes and rarely a customer. The problem is not the channel. It is the lack of a structure that turns reach into results.
We treat Meta as a machine, not a series of loose posts. We build campaigns around a clear objective, with sharp audiences, creatives that stand out and a funnel that guides people from first touch to conversion. We test continuously and scale what works, so your budget performs better with every cycle.
Social ads work best as part of a broader mix. See how they fit into your full paid advertising strategy, alongside Google Ads and LinkedIn Ads.
Boosting a post is not a strategy, and that is exactly why most Meta budgets evaporate. Results come from a well-designed funnel with sharp audiences and creatives you keep testing against each other.
Tanguy De Keyzer Founder of Customer Impact and digital strategist No empty promises. This is what clients say about working with Customer Impact.
“I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.”
Axel D.S.
Verified review via Google
“Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.”
Janitor Waterschoot
Verified review via Google
“They do not just execute, they also think along strategically. Real B2B specialists. Recommended!”
Jack Daly
Verified review via Google
“Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.”
Tandarts.nl
Verified review via Google
“Smooth communication, proactive thinking and everything neatly followed up.”
Claire Farrell
Verified review via Google
“Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️”
Jovana Vakic
Verified review via Google
Compare your options
| Customer Impact | Large agency | Freelancer | In-house | |
|---|---|---|---|---|
| Cost model | Fixed monthly price, no percentage of your media budget | Sometimes a percentage of your media budget | Hourly rate or fixed price | Salary, tools and training |
| Minimum term | 3 months | Often 6 months or longer | Per assignment | Employment contract |
| Steering on | Leads, sales and cost per result | Often reach and clicks | Often reach and clicks | Depends on experience |
| Within your funnel | Connected with your other channels | Often a different team per channel | Usually Meta only | Limited to who you hire |
| Response time | Reply within 24 hours on working days | Via an account manager | Depends on availability | Immediate, but often one person |
These are typical traits per type of partner, not statements about specific agencies.
What to expect
Week 1 to 2
We define your goal, set up pixel and conversion tracking and build the first audiences.
Week 3 to 4
Campaigns go live with several creatives per audience and funnel stage.
Month 2
We test creatives and audiences against each other and keep the winners.
Month 3
After three months you know what a lead or sale costs and which creatives work.
Month 4 to 6
Building a stable, predictable funnel takes a few months: we scale what works and build out retargeting.
Case studies
Fashion label A.F.Vandevorst wanted to grow online in a highly competitive fashion industry. We combined Google Ads and Facebook campaigns with website optimization, email marketing and recovering abandoned carts. Online revenue grew by 164%, with a 17% higher conversion rate.
Read the caseIn all honesty
Contact us
Briefly tell us what it is about. You get a personal reply from Tanguy or someone from the team, not a call centre.
Meta Ads are the ads you run on Facebook, Instagram and WhatsApp through Meta's advertising platform. They let you target very precisely based on interests, behavior, audiences and retargeting, from brand awareness all the way to direct conversion.
Pricing depends on scope and is separate from your media budget; ask us for a proposal. We work with a transparent fee and never take commission on your ad spend, so every euro goes as far as possible toward results.
Meta is more accessible than LinkedIn and delivers usable data even on a modest media budget. We set a budget together that fits your goal and scale what works.
They complement each other. Google Ads harvests existing demand (people actively searching), while Meta Ads builds demand and activates it through targeting and creatives. In most cases we run them together within your [paid advertising](/en/services/paid-advertising/) mix.
Absolutely. Meta is strong for building demand and awareness, also with a business audience, and it excels at retargeting and recruitment. For precise targeting by job title or company, we complement it with [LinkedIn Ads](/en/services/linkedin-ads/).
For most industries, yes: e-commerce, service providers, B2B, healthcare, education and recruitment. It is less about your industry and more about sharp targeting, strong creatives and a funnel that matches your offer.
Yes. Retargeting is one of the strongest levers on Meta: we re-engage website visitors and engaged users at the moment they are ready to decide.
Extremely well. With the right targeting and creatives you reach passive candidates who are not actively looking. That makes Meta a powerful channel for employer branding and vacancy campaigns.
Usually both. Meta distributes your budget across the placements that perform best for your goal and audience. We adjust based on the results per placement.
Boosting a post is not a strategy. Results come from a well-built structure: the right objective, sharp audiences, strong creatives and a funnel that guides visitors toward conversion. That is exactly what we build for you.
You will see the first data and optimizations within a few weeks. Building a stable, predictable funnel takes a few months, during which we keep testing and scaling what works.
Through clear KPIs: reach, cost per click, conversions and cost per result. You get a concise report showing what works and where we are adjusting.
