Marketing automation agency
Looking for a marketing automation agency that makes your CRM, email flows and sales follow-up work together? We build automation that warms up leads and measurably increases conversion.
Tanguy De Keyzer Founder & digital strategist Last updated: 28 September 2026
Trusted by growing brands
Sound familiar?
We drop leads because we don't follow up on them systematically.
Our CRM is full of data, but we do nothing with it.
Follow-up costs us too much time and doesn't happen consistently.
How we help
We set up automated flows that warm up your leads and send the right message at the right moment, at scale.
Why Customer Impact
We send messages based on what a lead does, not on a fixed schedule that treats everyone the same.
Not every lead is ready to buy right away. We warm them up until they are ripe for sales.
Automation that shares data with sales, so follow-up happens smoothly and on time.
We steer on conversion and revenue, not on opens and clicks alone.
About Customer Impact
Customer Impact is a digital marketing agency founded by Tanguy De Keyzer. For more than 10 years we have been building the growth engine of startups, scale-ups and established companies.
We use automation to warm up your leads at scale and connect marketing with sales, steered on conversion instead of opens and clicks.
What we stand for:
What we do
Automated email sequences that attract customers and maximize your email ROI.
Advanced scoring and nurturing that turn prospects into paying customers, no more unqualified leads.
Seamless CRM integrations that bridge the gap between marketing and sales and improve collaboration.
Offer instant 24/7 support with effective chatbots and conversational experiences.
Optimize and segment your customer data for better targeting, with close attention to hygiene and compliance.
Turn more visitors into leads with optimized landing pages and forms built on UX best practices.
Increase engagement with content that automatically adapts to the user.
Automate routine tasks and ensure consistency with smart workflows and best practices.
Our process
We determine which processes automation will pay off for most.
We ensure clean data and the right segments to build on.
We build the automated flows with the right triggers and messages.
We test the flows and set them live once they are right.
We track the results and refine the flows continuously.
Marketing automation lets you communicate personally at scale. Set up well once, it works 24/7 without extra headcount, sending every lead the right message at the right moment.
With more than 7 years of experience, we connect strategy to execution: from lead scoring and nurturing to social media automation, SMS, push notifications and dynamic personalization. You eliminate missed opportunities and get the maximum out of every relationship in your database.
We don’t build loose emails, we build a system. In short:
Automation is the engine that makes your other channels pay off. Your content marketing and lead generation bring in contacts; automation makes sure no lead goes cold. And by connecting your CRM to your data and reporting, you finally see which flows actually drive revenue.
The biggest leak at many companies sits between marketing and sales: leads fall through the cracks. With lead scoring and closed-loop reporting, we hand sales exactly the leads that are ready to buy, at the right moment. The leaking stops and your pipeline speeds up.
Ready to put your database to work? Contact us and we’ll show you where the quickest wins are.
Most companies leave revenue sitting in their own database, simply because follow-up doesn't happen consistently. Well-built flows warm up every lead automatically, so no opportunity goes cold while you work on other things.
Tanguy De Keyzer Founder of Customer Impact and digital strategist No empty promises. This is what clients say about working with Customer Impact.
“I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.”
Axel D.S.
Verified review via Google
“Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.”
Janitor Waterschoot
Verified review via Google
“They do not just execute, they also think along strategically. Real B2B specialists. Recommended!”
Jack Daly
Verified review via Google
“Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.”
Tandarts.nl
Verified review via Google
“Smooth communication, proactive thinking and everything neatly followed up.”
Claire Farrell
Verified review via Google
“Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️”
Jovana Vakic
Verified review via Google
Compare your options
| Customer Impact | Large agency | Freelancer | In-house | |
|---|---|---|---|---|
| Starting point | Your funnel and CRM first | Often a platform first | Often one tool | Depends on your team |
| Link with sales | Lead scoring and handover to sales | Varies | Rarely | Often separate departments |
| Steering on | Qualified leads and revenue | Often open and click rates | Often open rates | Depends on goals |
| Minimum term | 3 months | Often 6 months or longer | Per assignment | Employment contract |
| Response time | Reply within 24 hours on working days | Via an account manager | Depends on availability | Immediate, but often one person |
These are typical traits per type of partner, not statements about specific agencies.
What to expect
Week 1 to 2
We check your CRM, tooling, data and current flows.
Week 3 to 4
Welcome, follow-up and lead nurturing flows are often live within a few weeks.
Month 2
Lead scoring and segments so sales gets the right leads.
Month 3 onwards
We keep improving flows based on the data.
Case studies
Fashion label A.F.Vandevorst wanted to grow online in a highly competitive fashion industry. Next to Google Ads and Facebook campaigns, we set up email marketing and automation to recover abandoned carts. 25% of online revenue now comes from email marketing, within a total online revenue growth of 164%.
Read the caseIn all honesty
What I'm seeing today on the screen is really cool. I think this is modern growth marketing.Contact us
Briefly tell us what it is about. You get a personal reply from Tanguy or someone from the team, not a call centre.
We master most marketing automation tools. Our extensive HubSpot experience ensures your needs are met with precision and professionalism.
With more than 7 years of expertise in marketing automation, we build flows that pay off immediately and keep optimizing as you grow.
Setting up flows and CRM integration is usually a one-off project, followed by monthly support. Pricing depends on scope; ask us for a proposal. We look together at what fits your tooling and goal.
The first flows (welcome, follow-up, lead nurturing) are often live within a few weeks and deliver immediately. After that we optimize continuously based on data.
Fewer missed leads, shorter sales cycles and more revenue from your existing database. You sell more personally, at scale, without extra headcount.
For B2B and B2C companies that have enough leads or contacts to follow up on, but currently do too little with them or do it inconsistently.
Small, recurring requests became an automated low-touch sales flow.
An integrated multichannel marketing strategy for a fashion label.
A bilingual campaign around mandatory time registration, across every channel.