Marketing automation agency The marketing automation agency for better lead follow-up.
Looking for a marketing automation agency that makes your CRM, email flows and sales follow-up work together? We build automation that warms up leads and measurably increases conversion.
Tanguy De Keyzer Founder & digital strategist Last updated: 1 July 2026
Trusted by growing brands
Sound familiar?
We drop leads because we don't follow up on them systematically.
Our CRM is full of data, but we do nothing with it.
Follow-up costs us too much time and doesn't happen consistently.
How we help
We set up automated flows that warm up your leads and send the right message at the right moment, at scale.
Why Customer Impact
Why our approach is different.
Flows based on behavior
We send messages based on what a lead does, not on a fixed schedule that treats everyone the same.
Warming leads until they're ready
Not every lead is ready to buy right away. We warm them up until they are ripe for sales.
Marketing and sales connected
Automation that shares data with sales, so follow-up happens smoothly and on time.
Measuring and optimizing on conversion
We steer on conversion and revenue, not on opens and clicks alone.
About Customer Impact
The missing piece of your growth puzzle.
Customer Impact is a digital marketing agency founded by Tanguy De Keyzer. For more than 10 years we have been building the growth engine of startups, scale-ups and established companies.
We use automation to warm up your leads at scale and connect marketing with sales, steered on conversion instead of opens and clicks.
What we stand for:
- Efficiency over volume: the right levers, not more noise
- Every euro measurable, from lead to revenue
- Marketing and sales aligned around the same goals
- Strategy and execution, under one roof
What we do
The marketing automation agency for better lead follow-up.
Marketing automation
Automated email sequences that attract customers and maximize your email ROI.
Lead scoring & nurturing
Advanced scoring and nurturing that turn prospects into paying customers, no more unqualified leads.
CRM integration
Seamless CRM integrations that bridge the gap between marketing and sales and improve collaboration.
Chatbots & conversational
Offer instant 24/7 support with effective chatbots and conversational experiences.
Database & segmentation
Optimize and segment your customer data for better targeting, with close attention to hygiene and compliance.
Landing pages & forms
Turn more visitors into leads with optimized landing pages and forms built on UX best practices.
Personalization & dynamic content
Increase engagement with content that automatically adapts to the user.
Workflow automation
Automate routine tasks and ensure consistency with smart workflows and best practices.
Our process
From goal to working flows in 5 steps.
Goals and flow mapping
We determine which processes automation will pay off for most.
Data and segmentation
We ensure clean data and the right segments to build on.
Building flows
We build the automated flows with the right triggers and messages.
Testing and activation
We test the flows and set them live once they are right.
Measuring and optimizing
We track the results and refine the flows continuously.
From email marketing to CRM integration, we’ve got you covered
Marketing automation lets you communicate personally at scale. Set up well once, it works 24/7 without extra headcount, sending every lead the right message at the right moment.
With more than 7 years of experience, we connect strategy to execution: from lead scoring and nurturing to social media automation, SMS, push notifications and dynamic personalization. You eliminate missed opportunities and get the maximum out of every relationship in your database.
Our approach: from data to revenue
We don’t build loose emails, we build a system. In short:
- Audit and strategy. We map your database, tooling and sales process, and determine which flows will make the biggest impact.
- Setup. We build the flows, lead scoring and CRM integration, clean and compliant (GDPR).
- Activation. Welcome flows, lead nurturing and follow-up go live and warm up your leads automatically.
- Optimization. We measure, test and improve continuously on opens, clicks and, more importantly, leads and revenue.
Where marketing automation makes the difference
Automation is the engine that makes your other channels pay off. Your content marketing and lead generation bring in contacts; automation makes sure no lead goes cold. And by connecting your CRM to your data and reporting, you finally see which flows actually drive revenue.
Marketing and sales, finally connected
The biggest leak at many companies sits between marketing and sales: leads fall through the cracks. With lead scoring and closed-loop reporting, we hand sales exactly the leads that are ready to buy, at the right moment. The leaking stops and your pipeline speeds up.
Ready to put your database to work? Book a free intake and we’ll show you where the quickest wins are.
Most companies leave revenue sitting in their own database, simply because follow-up doesn't happen consistently. Well-built flows warm up every lead automatically, so no opportunity goes cold while you work on other things.
Tanguy De Keyzer Founder of Customer Impact and digital strategist Frequently asked questions
Which tools do you work with? ＋
We master most marketing automation tools. Our extensive HubSpot experience ensures your needs are met with precision and professionalism.
How much experience do you have? ＋
With more than 7 years of expertise in marketing automation, we build flows that pay off immediately and keep optimizing as you grow.
What does marketing automation cost? ＋
Setting up flows and CRM integration is usually a one-off project of a few thousand euros, followed by monthly support from around 750 euros. We look together at what fits your tooling and goal.
How long before we see results? ＋
The first flows (welcome, follow-up, lead nurturing) are often live within a few weeks and deliver immediately. After that we optimize continuously based on data.
What does marketing automation deliver? ＋
Fewer missed leads, shorter sales cycles and more revenue from your existing database. You sell more personally, at scale, without extra headcount.
Who is marketing automation right for? ＋
For B2B and B2C companies that have enough leads or contacts to follow up on, but currently do too little with them or do it inconsistently.
Ready to win your market?
Book a meeting with our digital strategist Tanguy.