Video marketing statistics
Video is no longer a luxury but a standard B2B channel. These figures show where the real payoff lies: not expensive production or views, but an honest demo that moves leads toward a conversation.
Last updated: · 8 verified statistics
What do these figures mean for Belgian B2B companies?
The common thread is clear: video works in B2B, but not by being spectacular. The numbers that matter are about understanding and leads, not views. 83% say video increases sales and 85% say it generates leads, while 93% see understanding of their product grow. That’s exactly what a Belgian B2B company needs: explaining a complex offering clearly to a buyer who is hesitating.
That’s why our honest advice is this: an expensive ad film rarely pays off, a good B2B video that explains your approach does. Short-form video is named the best-performing format, so you don’t need a big budget to get started. Weave video into your broader content marketing and measure success by customers and revenue, not views. You’re not an online shop chasing impulse purchases, you’re a company building trust toward a conversation.
Frequently asked questions
Do you need a large production budget for B2B video? +
No. Marketers name short-form video as the best-performing format, and viewers prefer watching a short explanation. An honest demo or a clear answer to a frequently asked question, recorded with decent audio, often does more than an expensive ad film. Costly production doesn't always pay off, an honest demo does.
Which video metric actually matters for B2B? +
Not views. Look at whether video moves qualified leads toward a conversation. The fact that 85% of video marketers say video generates leads is more relevant to you than a high view count that generates nothing.
Which type of video works best for B2B? +
Video that explains something. 93% of video marketers say video increases understanding of their product. In B2B with complex services, that's gold: a demo, an explanation of your approach, or a customer telling their story.
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You may freely reuse these figures with attribution and a link to this page.
Source: Customer Impact, Video marketing statistics, https://www.customerimpact.be/en/marketing-statistics/video-marketing/ What clients say about us
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Tanguy combines knowledge, fresh ideas and hands-on experience in a rare way that makes a tangible difference for growing companies.
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Fantastic company to work with. They helped us build our website and with lead generation, and we are very happy with it. The smooth communication made the whole process pleasant.
Lahcene Merzoug
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
Tanguy built a completely new website for us, with a structure and message truly focused on convincing visitors. Highly recommended.
Sam Van den Bosch
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the start. The team complements each other perfectly, so there is always someone with deep expertise in a specific field.
Axel D.S.
Sharp and fast analysis of the problem, the processes and the opportunities. No complicated sales pitch: fast, with a well-working first setup. Pleasant collaboration.
Tandarts.nl
Super professional and incredibly creative. They responded to all our wishes time and again. Truly recommended.
Jovana Vakic
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Their creativity, professionalism and focus on results really stand out.
Natalia Echeverri
Professional approach to building the website for my side business. Happy with the collaboration. Recommended!
Kayna Geusens
Particularly impressive. The expertise is truly astounding!
Chris Kiefert
Very satisfied with the service. Truly professional. I am super happy and recommend it to everyone. Many thanks!
Tatiana Maeijer
Top quality and service. Truly recommended.
Virginia Lesaffer
Strong lead generation and analysis of growth opportunities using AI technology that makes a real impact.
René De Keyzer
I have been working with Tanguy for three years now and it is always a pleasure. Plenty more good things to come!
Pieter-Jan Maleux
Tanguy combines knowledge, fresh ideas and hands-on experience in a rare way that makes a tangible difference for growing companies.
Fern Thanaporn Uparirat
Fantastic company to work with. They helped us build our website and with lead generation, and we are very happy with it. The smooth communication made the whole process pleasant.
Lahcene Merzoug
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
Tanguy built a completely new website for us, with a structure and message truly focused on convincing visitors. Highly recommended.
Sam Van den Bosch
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the start. The team complements each other perfectly, so there is always someone with deep expertise in a specific field.
Axel D.S.
Sharp and fast analysis of the problem, the processes and the opportunities. No complicated sales pitch: fast, with a well-working first setup. Pleasant collaboration.
Tandarts.nl
Super professional and incredibly creative. They responded to all our wishes time and again. Truly recommended.
Jovana Vakic
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Their creativity, professionalism and focus on results really stand out.
Natalia Echeverri
Professional approach to building the website for my side business. Happy with the collaboration. Recommended!
Kayna Geusens
Particularly impressive. The expertise is truly astounding!
Chris Kiefert
Very satisfied with the service. Truly professional. I am super happy and recommend it to everyone. Many thanks!
Tatiana Maeijer
Top quality and service. Truly recommended.
Virginia Lesaffer
What do these figures mean for you?
We translate market data into a concrete growth plan for your B2B company, focused on customers and revenue.