Video marketing statistics
Video is no longer a luxury but a standard B2B channel. These figures show where the real payoff lies: not expensive production or views, but an honest demo that moves leads toward a conversation.
Last updated: · 8 verified statistics
What do these figures mean for Belgian B2B companies?
The common thread is clear: video works in B2B, but not by being spectacular. The numbers that matter are about understanding and leads, not views. 83% say video increases sales and 85% say it generates leads, while 93% see understanding of their product grow. That’s exactly what a Belgian B2B company needs: explaining a complex offering clearly to a buyer who is hesitating.
That’s why our honest advice is this: an expensive ad film rarely pays off, a good B2B video that explains your approach does. Short-form video is named the best-performing format, so you don’t need a big budget to get started. Weave video into your broader content marketing and measure success by customers and revenue, not views. You’re not an online shop chasing impulse purchases, you’re a company building trust toward a conversation.
Frequently asked questions
Do you need a large production budget for B2B video? +
No. Marketers name short-form video as the best-performing format, and viewers prefer watching a short explanation. An honest demo or a clear answer to a frequently asked question, recorded with decent audio, often does more than an expensive ad film. Costly production doesn't always pay off, an honest demo does.
Which video metric actually matters for B2B? +
Not views. Look at whether video moves qualified leads toward a conversation. The fact that 85% of video marketers say video generates leads is more relevant to you than a high view count that generates nothing.
Which type of video works best for B2B? +
Video that explains something. 93% of video marketers say video increases understanding of their product. In B2B with complex services, that's gold: a demo, an explanation of your approach, or a customer telling their story.
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Source: Customer Impact, Video marketing statistics, https://www.customerimpact.be/en/marketing-statistics/video-marketing/ What clients say about us
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I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
What do these figures mean for you?
We translate market data into a concrete growth plan for your B2B company, focused on customers and revenue.