LinkedIn Ads agency LinkedIn Ads agency for high-quality leads.
Looking for a LinkedIn Ads agency that doesn't burn your budget on empty clicks? We reach decision-makers by job title, industry and company, and optimize for cost per qualified lead.
Tanguy De Keyzer Founder & digital strategist Last updated: 1 July 2026
Trusted by growing brands
Sound familiar?
My ads reach everyone except the right decision-maker.
LinkedIn is expensive and I can't see what it delivers.
I'm generating clicks, but no quality leads.
How we help
We target precisely the people who can actually decide and build campaigns for each funnel stage, so your budget goes to leads instead of empty clicks.
Why Customer Impact
Why our approach is different.
Sharp B2B targeting
We reach exactly the job titles, industries and companies that matter to you, instead of a broad audience.
A funnel, not loose ads
We build campaigns per stage, from awareness to conversion, so your budget guides people instead of touching them once.
Creatives and copy that land
Ads that stand out in a professional feed and drive action, continuously tested and refined.
Measuring on cost per lead
We optimize on cost per qualified lead, not on clicks or impressions that deliver nothing.
About Customer Impact
The missing piece of your growth puzzle.
Customer Impact is a digital marketing agency founded by Tanguy De Keyzer. For more than 10 years we have been building the growth engine of startups, scale-ups and established companies.
We deploy LinkedIn Ads as a sharp B2B lever within your funnel, connected to your other channels and steered on cost per qualified lead.
What we stand for:
- Efficiency over volume: the right levers, not more noise
- Every euro measurable, from lead to revenue
- Marketing and sales aligned around the same goals
- Strategy and execution, under one roof
What we do
LinkedIn Ads agency for high-quality leads.
Audience targeting
Reach exactly the right people by job title, industry, company size and seniority. No other channel targets professionals this precisely.
Lead Gen Forms
Collect quality leads without the user ever leaving LinkedIn, with pre-filled forms that convert at a high rate.
Account-Based Marketing
Aim campaigns at your dream accounts and connect with your [ABM](/en/services/abm/) approach for maximum impact on the right companies.
Thought leadership ads
Amplify your experts' content and build trust with decision-makers long before they're ready to buy.
Retargeting
Re-engage website visitors and video viewers and guide them step by step towards an enquiry.
Reporting & optimization
Clear KPIs on cost per lead and lead quality, with continuous adjustment so every euro performs better.
Our process
From goal to qualified leads in 5 steps.
Goals and audit
We define your goal and analyze your account and previous campaigns for a strong foundation.
Audiences
We build sharp audiences on job title, industry, company and matched audiences.
Creatives and copy
We create ads for each funnel stage that stand out and persuade.
Optimization
We continuously adjust on cost per result and scale what works.
Reporting
Clear reporting on leads and cost per lead, with concrete next steps.
Why most LinkedIn campaigns burn money
LinkedIn is the most powerful channel in existence for reaching decision-makers, and at the same time the easiest place to waste budget. Set up ads the way you would on Google or Meta, and you pay the high cost per click without using the targeting that makes LinkedIn unique. The result: broad campaigns that reach everyone except the decision-maker you need, and a report full of clicks without leads.
Precision where it counts
We use exactly what makes LinkedIn different: the ability to reach precisely the right people by job title, industry and company. We build campaigns for each stage of the funnel, from brand awareness among your dream accounts to direct lead generation among those ready to talk. That way your budget goes to the people who can actually buy your product.
LinkedIn works best as part of a bigger picture. Combine it with your paid advertising strategy and account-based marketing for maximum grip on the accounts that matter.
On LinkedIn you pay a high cost per click, so targeting is exactly where you make the difference. Advertise there the way you do on Google and you'll burn budget, but aim sharply at the right decision-maker and you'll extract the most valuable leads there are.
Tanguy De Keyzer Founder of Customer Impact and digital strategist Frequently asked questions
Isn't LinkedIn too expensive? ＋
The cost per click is higher than on other channels, but that says little. What counts is the cost per quality lead. Because you reach exactly the right decision-makers, the value per lead is often far higher than on cheaper channels.
Who does LinkedIn Ads work best for? ＋
For companies with a clearly defined audience by job title or industry, and an offering that involves a considered decision. Think SaaS, services, consultancy and industry.
How much budget do I need? ＋
LinkedIn requires a minimum media budget to test meaningfully, usually starting from a few hundred euros per month on top of management. We set a budget together that fits your audience and goal.
How quickly will I see results? ＋
The first leads often arrive within a few weeks, but sales cycles tend to be longer. We optimize continuously and look at the full funnel, not just the first click.
Ready to win your market?
Book a meeting with our digital strategist Tanguy.