LinkedIn Ads agency
Looking for a LinkedIn Ads agency that doesn't burn your budget on empty clicks? We reach decision-makers by job title, industry and company, and optimize for cost per qualified lead.
Tanguy De Keyzer Founder & digital strategist Last updated: 28 September 2026
Trusted by growing brands
Sound familiar?
My ads reach everyone except the right decision-maker.
LinkedIn is expensive and I can't see what it delivers.
I'm generating clicks, but no quality leads.
How we help
We target precisely the people who can actually decide and build campaigns for each funnel stage, so your budget goes to leads instead of empty clicks.
Why Customer Impact
We reach exactly the job titles, industries and companies that matter to you, instead of a broad audience.
We build campaigns per stage, from awareness to conversion, so your budget guides people instead of touching them once.
Ads that stand out in a professional feed and drive action, continuously tested and refined.
We optimize on cost per qualified lead, not on clicks or impressions that deliver nothing.
About Customer Impact
Customer Impact is a digital marketing agency founded by Tanguy De Keyzer. For more than 10 years we have been building the growth engine of startups, scale-ups and established companies.
We deploy LinkedIn Ads as a sharp B2B lever within your funnel, connected to your other channels and steered on cost per qualified lead.
What we stand for:
What we do
Reach exactly the right people by job title, industry, company size and seniority. No other channel targets professionals this precisely.
Collect quality leads without the user ever leaving LinkedIn, with pre-filled forms that convert at a high rate.
Aim campaigns at your dream accounts and connect with your [ABM](/en/services/abm/) approach for maximum impact on the right companies.
Amplify your experts' content and build trust with decision-makers long before they're ready to buy.
Re-engage website visitors and video viewers and guide them step by step towards an enquiry.
Clear KPIs on cost per lead and lead quality, with continuous adjustment so every euro performs better.
Our process
We define your goal and analyze your account and previous campaigns for a strong foundation.
We build sharp audiences on job title, industry, company and matched audiences.
We create ads for each funnel stage that stand out and persuade.
We continuously adjust on cost per result and scale what works.
Clear reporting on leads and cost per lead, with concrete next steps.
LinkedIn is the most powerful channel in existence for reaching decision-makers, and at the same time the easiest place to waste budget. Set up ads the way you would on Google or Meta, and you pay the high cost per click without using the targeting that makes LinkedIn unique. The result: broad campaigns that reach everyone except the decision-maker you need, and a report full of clicks without leads.
We use exactly what makes LinkedIn different: the ability to reach precisely the right people by job title, industry and company. We build campaigns for each stage of the funnel, from brand awareness among your dream accounts to direct lead generation among those ready to talk. That way your budget goes to the people who can actually buy your product.
LinkedIn works best as part of a bigger picture. Combine it with your paid advertising strategy and account-based marketing for maximum grip on the accounts that matter.
On LinkedIn you pay a high cost per click, so targeting is exactly where you make the difference. Advertise there the way you do on Google and you'll burn budget, but aim sharply at the right decision-maker and you'll extract the most valuable leads there are.
Tanguy De Keyzer Founder of Customer Impact and digital strategist No empty promises. This is what clients say about working with Customer Impact.
“I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.”
Axel D.S.
Verified review via Google
“Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.”
Janitor Waterschoot
Verified review via Google
“They do not just execute, they also think along strategically. Real B2B specialists. Recommended!”
Jack Daly
Verified review via Google
“Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.”
Tandarts.nl
Verified review via Google
“Smooth communication, proactive thinking and everything neatly followed up.”
Claire Farrell
Verified review via Google
“Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️”
Jovana Vakic
Verified review via Google
Compare your options
| Customer Impact | Large agency | Freelancer | In-house | |
|---|---|---|---|---|
| Cost model | Fixed monthly price, no percentage of your media budget | Sometimes a percentage of your media budget | Hourly rate or fixed price | Salary, tools and training |
| Minimum term | 3 months | Often 6 months or longer | Per assignment | Employment contract |
| Steering on | Cost per qualified lead | Often clicks and reach | Often clicks and reach | Depends on experience |
| Link with sales | Lead quality checked with sales | Rarely | Rarely | Possible, if there is time |
| Response time | Reply within 24 hours on working days | Via an account manager | Depends on availability | Immediate, but often one person |
These are typical traits per type of partner, not statements about specific agencies.
What to expect
Week 1 to 2
We define your goal, build audiences by job title, sector and company and set up conversion tracking.
Week 3 to 4
Ads for awareness, consideration and conversion go live, with variants to test.
Month 2
The first leads often arrive within a few weeks; we adjust on cost per lead and quality.
Month 3
Together with sales we check which leads lead to conversations and shift budget to what works.
Month 4 to 6
Sales cycles are often longer: we scale what works and follow the full funnel, not just the first click.
Case studies
Facilicom IFM wanted to enter a new region without losing lead quality. With more than 70 LinkedIn campaigns we set a benchmark for cost per lead, built a value proposition per ABM segment and scaled the winners. In 6 months MQLs rose by 189%, with 22% lower monthly advertising spend and 38% more target-account engagement in the Benelux.
Read the caseIn all honesty
Contact us
Briefly tell us what it is about. You get a personal reply from Tanguy or someone from the team, not a call centre.
The cost per click is higher than on other channels, but that says little. What counts is the cost per quality lead. Because you reach exactly the right decision-makers, the value per lead is often far higher than on cheaper channels.
For companies with a clearly defined audience by job title or industry, and an offering that involves a considered decision. Think SaaS, services, consultancy and industry.
LinkedIn requires a minimum media budget to test meaningfully, usually starting from a few hundred euros per month on top of management. We set a budget together that fits your audience and goal.
The first leads often arrive within a few weeks, but sales cycles tend to be longer. We optimize continuously and look at the full funnel, not just the first click.
Account-based marketing and fast social ad tests in the Benelux.
A full-funnel demand generation program for brand awareness and pipeline.
