Demand generation for commercial sparring partner Holmes & Watson
A full-funnel demand generation programme grew brand awareness and pipeline for consultancy Holmes & Watson.
- Client
- Holmes & Watson
- Sector
- B2B consulting
- Role
- Demand generation
Unknown, so no demand
Holmes & Watson is a commercial sparring partner for manufacturing companies. Their expertise was strong, but awareness lagged behind and demand for their services did not build on its own.
Strong advice, too few people who knew about it.
A full-funnel demand generation engine
Full-funnel calendar
A buyer-centric calendar with events that engage the audience and create demand.
Content hub
A central place that captures demand and feeds sales with insights on engaged accounts.
LinkedIn & thought leadership
Targeted campaigns and niche content that reach the ideal buyers and generate pipeline.
Podcasts & relationships
Through podcasts and events, relationships built with target accounts and market leaders.
More visibility, more pipeline
brand awareness among ideal accounts
opportunities and deals shortly after the events
LinkedIn followers and newsletter subscribers, organically
A thoughtful demand generation approach accelerated growth and strengthened the market position.
In addition, we invested in paid advertising and Digital PR to strengthen visibility.
Content marketing agency for leads and authority.
A similar result for your brand? Contact Tanguy.
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All resultsWhat clients say about us
Real client reviews on Google.
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
Ready to accelerate your growth goals?
Contact Tanguy, digital strategist and founder of Customer Impact.