Facilicom achieves 25% media savings by optimizing its Google Ads quality score
By optimizing the Google Ads quality score, Facilicom lowered its cost per click and achieved 25% media savings.
- Client
- Facilicom
- Sector
- B2B facility services
- Role
- Google Ads optimization
Paying too much per click
Facilicom's advertising costs were rising while campaign performance lagged. Many ad groups had a low quality score, which meant Facilicom paid a premium for the same clicks on its most important keywords.
Paying a premium on your most important keywords.
From audit to sharper campaigns
Audit & data analysis
A thorough review of the account exposed which ad groups were underperforming.
Structure & segmentation
The ad groups were split into thematically tighter groups with more targeted keywords.
Bidding strategy & keywords
Bids were raised on converting keywords and negative keywords were fine-tuned.
Landing pages
Pages with a low score were improved or rebuilt for a better user experience.
Lower costs, better visibility
media savings
lower cost per click
higher return and better visibility
Higher quality scores led to lower click costs and a better position in the search results.
For Facilicom we combined paid advertising with content marketing to improve the campaigns’ quality score and visibility.
Paid advertising agency for measurable growth.
A similar result for your brand? Contact Tanguy.
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Real client reviews on Google.
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
Ready to accelerate your growth goals?
Contact Tanguy, digital strategist and founder of Customer Impact.