Facilicom achieves 25% media savings by optimizing its Google Ads quality score
By optimizing the Google Ads quality score, Facilicom lowered its cost per click and achieved 25% media savings.
- Client
- Facilicom
- Sector
- B2B facility services
- Role
- Google Ads optimization
Paying too much per click
Facilicom's advertising costs were rising while campaign performance lagged. Many ad groups had a low quality score, which meant Facilicom paid a premium for the same clicks on its most important keywords.
Paying a premium on your most important keywords.
From audit to sharper campaigns
Audit & data analysis
A thorough review of the account exposed which ad groups were underperforming.
Structure & segmentation
The ad groups were split into thematically tighter groups with more targeted keywords.
Bidding strategy & keywords
Bids were raised on converting keywords and negative keywords were fine-tuned.
Landing pages
Pages with a low score were improved or rebuilt for a better user experience.
Lower costs, better visibility
media savings
lower cost per click
higher return and better visibility
Higher quality scores led to lower click costs and a better position in the search results.
For Facilicom we combined paid advertising with content marketing to improve the campaigns’ quality score and visibility.
Paid advertising agency for measurable growth.
A similar result for your brand? Book a free strategy call with Tanguy.
More results
All resultsWhat clients say about us
Real client reviews on Google.
Strong lead generation and analysis of growth opportunities using AI technology that makes a real impact.
René De Keyzer
I have been working with Tanguy for three years now and it is always a pleasure. Plenty more good things to come!
Pieter-Jan Maleux
Tanguy combines knowledge, fresh ideas and hands-on experience in a rare way that makes a tangible difference for growing companies.
Fern Thanaporn Uparirat
Fantastic company to work with. They helped us build our website and with lead generation, and we are very happy with it. The smooth communication made the whole process pleasant.
Lahcene Merzoug
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
Tanguy built a completely new website for us, with a structure and message truly focused on convincing visitors. Highly recommended.
Sam Van den Bosch
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the start. The team complements each other perfectly, so there is always someone with deep expertise in a specific field.
Axel D.S.
Sharp and fast analysis of the problem, the processes and the opportunities. No complicated sales pitch: fast, with a well-working first setup. Pleasant collaboration.
Tandarts.nl
Super professional and incredibly creative. They responded to all our wishes time and again. Truly recommended.
Jovana Vakic
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Their creativity, professionalism and focus on results really stand out.
Natalia Echeverri
Professional approach to building the website for my side business. Happy with the collaboration. Recommended!
Kayna Geusens
Particularly impressive. The expertise is truly astounding!
Chris Kiefert
Very satisfied with the service. Truly professional. I am super happy and recommend it to everyone. Many thanks!
Tatiana Maeijer
Top quality and service. Truly recommended.
Virginia Lesaffer
Strong lead generation and analysis of growth opportunities using AI technology that makes a real impact.
René De Keyzer
I have been working with Tanguy for three years now and it is always a pleasure. Plenty more good things to come!
Pieter-Jan Maleux
Tanguy combines knowledge, fresh ideas and hands-on experience in a rare way that makes a tangible difference for growing companies.
Fern Thanaporn Uparirat
Fantastic company to work with. They helped us build our website and with lead generation, and we are very happy with it. The smooth communication made the whole process pleasant.
Lahcene Merzoug
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
Tanguy built a completely new website for us, with a structure and message truly focused on convincing visitors. Highly recommended.
Sam Van den Bosch
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the start. The team complements each other perfectly, so there is always someone with deep expertise in a specific field.
Axel D.S.
Sharp and fast analysis of the problem, the processes and the opportunities. No complicated sales pitch: fast, with a well-working first setup. Pleasant collaboration.
Tandarts.nl
Super professional and incredibly creative. They responded to all our wishes time and again. Truly recommended.
Jovana Vakic
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Their creativity, professionalism and focus on results really stand out.
Natalia Echeverri
Professional approach to building the website for my side business. Happy with the collaboration. Recommended!
Kayna Geusens
Particularly impressive. The expertise is truly astounding!
Chris Kiefert
Very satisfied with the service. Truly professional. I am super happy and recommend it to everyone. Many thanks!
Tatiana Maeijer
Top quality and service. Truly recommended.
Virginia Lesaffer
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