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A.F.Vandevorst Fashion retail

Multichannel e-commerce activation for AF Vandevorst

An integrated multichannel marketing strategy grew fashion label AF Vandevorst's online revenue by 164%.

Result +164% online revenue growth
A.F.Vandevorst
Client
A.F.Vandevorst
Sector
Fashion retail
Role
Multichannel e-commerce activation
The challenge

Multiple channels, one goal

Fashion label AF Vandevorst wanted to grow further online in a highly competitive fashion industry. The challenge: activating several e-commerce channels at once and aligning them, with players like Farfetch and Yoox as direct competitors.

How do you activate multiple sales channels without letting them work against each other?

Our approach

An integrated approach

01

Google Ads & social

Campaigns on Google and Facebook, focused on brand-related keywords to outperform competitors.

02

Website optimization

A better user experience raised conversion and average order value.

03

Email marketing

Targeted campaigns around seasonal sales and product categories drove extra revenue.

04

Abandoned carts

An automated system recovered abandoned shopping carts.

The result

Growth across all channels

+164%

online revenue growth

+17%

higher conversion rate

25%

of revenue from email marketing

Average order value rose by 16% and direct traffic by 58%.

Related service

Paid advertising agency for measurable growth.

A similar result for your brand? Book a free strategy call with Tanguy.

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