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Supastar VZW Non-profit

SupaStar non-profit achieves successful ticket sales

By optimizing the customer journey and running targeted campaigns, SupaStar non-profit saw a 3x improvement in online performance within weeks.

Result 3x improvement in online performance
SupaStar non-profit
Client
Supastar VZW
Sector
Non-profit
Role
Campaign & ticket sales
The challenge

An unclear journey costs sign-ups

During registration periods a lot of traffic flows to SupaStar's website. But an unclear structure meant parents did not find the right information per age group, and conversions lagged in some periods. The more interest there was, the greater the chance that potential participants dropped off.

The more interest there is, the greater the chance we lose participants.

Our approach

Conversion from the first click

01

User-friendly flow

A simple booking flow that guides parents through registration without hurdles.

02

Mobile-first design

The site made accessible so parents can also sign up easily on the go.

03

Audience-specific tracks

Separate tracks and communication per target group of the summer camp (6 to 20 years).

04

Targeted campaigns

Ad campaigns that reach the right parents at the right moment.

The result

Significant growth in bookings

3x

improvement in online performance within weeks

Higher conversion

from website visitors to actual sign-ups

Mini vs. summer camp

clear communication per target group

Website and marketing now move as one fluid motion, with more certainty in the funnel.

“This new approach gives a lot more certainty in our marketing. It delivers a much better conversion from website visitors to actual sign-ups. With this we take an enormous leap forward.”
S Supastar non-profit
Client
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