Customer Impact
Industry · SaaS

SaaS marketing, from expensive clicks to a predictable growth engine.

SaaS marketing plays out on a different field: the keywords are expensive, the sales cycle is long and multi-headed, and growth only really counts once customers stay. We build a full-funnel growth engine for SaaS scale-ups, with positioning as the foundation and organic authority as the motor.

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TDK Tanguy De Keyzer Tanguy De Keyzer Oprichter & digitale strateeg

SaaS and tech brands growing with us

  • Aikido Security
  • Suivo
  • TinRate
  • Kaizo
Why it is different

Generic marketing playbooks break in SaaS.

01

Unaffordable keywords

Commercial SaaS keywords are often the most expensive there are, with CPCs that easily climb toward tens or hundreds of euros per click. Running on paid alone is not a strategy, but a leak.

02

Long, multi-headed sales cycles

A SaaS purchase runs through several decision makers and often takes months. Your marketing has to warm up a whole buying committee, not a single impulse buyer.

03

Growth only counts after retention

Landing new logos is half the story. Without onboarding, activation and expansion, growth leaks back out through churn. Marketing does not stop at the deal.

04

You often sell a new category

Many SaaS products solve a problem the market does not yet name clearly. Then you first have to build the category and positioning before you can harvest demand.

Our approach

A full-funnel growth engine, not scattered campaigns.

01

Positioning as the foundation

The story first. Messaging and positioning that name the problem sharply and claim your category, because every paid euro and every organic visitor eventually lands on it.

02

Topical SEO authority

With topical maps and topical pages we build thematic authority, so the keywords that are unaffordable in ads get covered organically with traffic that costs nothing per click.

03

Full-funnel demand

Google Ads that steers on qualitative clicks, complemented by LinkedIn, Meta, YouTube and retargeting. From first encounter to the moment a prospect is ready to talk.

04

Retention and expansion

Onboarding flows, activation around the aha moment and lifecycle marketing that turns users into advocates. Growth becomes addition instead of a leaking bucket.

In practice

Results in SaaS

Kaizo Full-funnel growth engine for SaaS View case → Aikido Security Conversion rate increased by 25% View case → Suivo Higher lead quality, shorter sales cycles View case → TinRate Positioned as an emerging new category View case →
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