Web accessibility
An accessible website, tested and fixed to WCAG.
Since 28 June 2025, accessibility requirements apply across the EU to webshops and online services for consumers, among others. We test your website against WCAG 2.1 level AA, fix what is wrong, write your accessibility statement and make sure new pages stay accessible.
Tanguy De Keyzer Founder & digital strategist Last updated: 6 October 2026
Trusted by growing brands
Sound familiar?
We sell online to consumers and do not know whether the European Accessibility Act applies to us.
An automatic scan shows hundreds of errors and we do not know where to start.
Our form or checkout does not work with the keyboard.
We installed an accessibility plugin, but the errors are in the code.
Nobody knows what an accessibility statement has to contain.
How we help
We combine an automatic test with a manual check of your key pages and journeys, put the issues in a priority list and fix them in your templates. That way accessibility becomes a property of your site, not a layer on top of it.
Why Customer Impact
Why our approach is different.
Tested manually, not just scanned
An automatic scan finds only part of the problems. We test your key journeys with the keyboard and a screen reader: search, product, cart, form, payment.
Fixed in the templates
An error in a template comes back on hundreds of pages. We fix it at the source, so one change improves the whole site.
Factual about the law
We explain what the law asks, with the official sources alongside. For a legal opinion on your situation we refer you to your lawyer.
Accessible and findable
Clear headings, alt text, labels and a logical structure also help Google and AI assistants understand your site.
About Customer Impact
The missing piece of your growth puzzle.
Customer Impact is a digital marketing agency founded by Tanguy De Keyzer. For more than 10 years we have been building the growth engine of startups, scale-ups and established companies.
Customer Impact builds and improves websites with an eye on search traffic, conversion and accessibility. We treat accessibility as a quality of your site: whoever builds it well helps every visitor, Google and AI assistants included.
What we stand for:
- Efficiency over volume: the right levers, not more noise
- Every euro measurable, from lead to revenue
- Marketing and sales aligned around the same goals
- Strategy and execution, under one roof
What we do
An accessible website, tested and fixed to WCAG.
WCAG 2.1 AA audit
A test of your key pages and journeys, automatic and manual, per success criterion.
Fixing issues
Headings, labels, contrast, focus and components fixed in your templates.
Accessible forms and checkout
The journey where your revenue is, usable with keyboard and screen reader.
Accessibility statement
A statement that says what is accessible, what is not yet and how visitors can report a problem.
Guidelines for your team
Practical rules for editors and web developers, so new content stays accessible.
Follow-up on releases
A check on new pages or features, so the site does not slide back.
Our process
From audit to accessible website in 5 steps.
Scope and baseline
We choose the pages and journeys that matter most and run a first automatic test.
Manual audit
Keyboard, screen reader, contrast, forms and zoom, checked against WCAG 2.1 AA.
Priority list
Every issue with its location, the success criterion, the impact and the fix, sorted by importance.
Fixing
We fix the issues in your templates and components, or guide your web developer.
Statement and follow-up
An accessibility statement and a check on new pages and releases.
Always all-in
What we do for you.
Audit
- ✓ Automatic test on your key templates
- ✓ Manual test with keyboard and screen reader
- ✓ Contrast, zoom and reflow on mobile
- ✓ Forms, checkout and error messages
Fixing
- ✓ Heading structure and landmarks
- ✓ Alt text and labels
- ✓ Focus order and visible focus
- ✓ Accessible components such as menus and pop-ups
Documentation
- ✓ Report per WCAG success criterion
- ✓ Accessibility statement
- ✓ Guidelines for editors
Follow-up
- ✓ Retest after fixing
- ✓ Check on new pages or releases
- ✓ Follow-up of reports from visitors
WCAG compliance and the European Accessibility Act
Directive (EU) 2019/882, better known as the European Accessibility Act, applies since 28 June 2025. Among other things, it requires e-commerce services for consumers to be accessible to people with disabilities. In Belgium the rules are in the Code of Economic Law and the FPS Economy supervises compliance, as the Flemish government summarises. What the law means for your webshop or service in practice, read in our guide on European Accessibility Act website compliance.
This page gives factual information, not legal advice. For an opinion on your own situation, it is best to consult a lawyer.
WCAG 2.1 AA: what we test against
For websites, the European standard EN 301 549 builds on WCAG 2.1, level AA. Those are testable success criteria around four principles: perceivable, operable, understandable and robust. In practice it is about contrast, alt text, labels, headings, keyboard operation, visible focus and understandable error messages. You can read the full list in our WCAG checklist, and the mistakes we see most in web accessibility mistakes.
Want to see first where you stand? Test your site with our free WCAG checker.
From audit to fixing
An audit only has value when the issues go away. We fix them in your templates and components, so every new page is better straight away. How to make a site accessible step by step, read in website accessibility. After fixing, we write your accessibility statement.
Who is this for?
For webshops and online services selling to consumers, for companies having a new website built that want to get it right from the start, and for organisations that want an accessible site for all their visitors. If we build your new site through website development, accessibility is part of it from the design. Accessibility also strengthens your conversion rate optimization: a form that works for everyone converts better.
Contact us and within 24 hours you hear how we would test and fix your site.
Related knowledge
Most accessibility issues we find are not in the content but in the templates: a menu that does not work with the keyboard, a form without labels, a checkout where the focus disappears. One fix in the template solves it on hundreds of pages at once.
Tanguy De Keyzer Founder of Customer Impact and digital strategist What clients say about us
No empty promises. This is what clients say about working with Customer Impact.
“I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.”
AAxel D.S.
Verified review via Google
“Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.”
JJanitor Waterschoot
Verified review via Google
“They do not just execute, they also think along strategically. Real B2B specialists. Recommended!”
JJack Daly
Verified review via Google
“Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.”
TTandarts.nl
Verified review via Google
“Smooth communication, proactive thinking and everything neatly followed up.”
CClaire Farrell
Verified review via Google
“Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️”
JJovana Vakic
Verified review via Google
Compare your options
Accessibility: audit and fix, plugin or yourself?
| Customer Impact | Overlay plugin | Scan only | Do it yourself | |
|---|---|---|---|---|
| Test method | Automatic and manual | No real test | Automatic | Depends on knowledge |
| Fixing | In the templates and the code | Layer on top of the site | Not included | Variable |
| Accessibility statement | Included | Sometimes a template | No | Write it yourself |
| Follow-up | Retest and check on releases | None | New scan | Variable |
These are typical traits per type of approach, not statements about specific agencies or tools.
What to expect
When do you see what?
Week 1
Scope and automatic test
We choose the pages and journeys and run a first test.
Week 2 to 3
Manual audit and report
You get the priority list with every issue, the impact and the fix.
Week 3 to 8
Fixing
First the blocking issues in your key journeys, then the rest.
After fixing
Retest and statement
We test again and publish your accessibility statement.
After that
Staying accessible
A check on new pages and releases, so you do not slide back.
In all honesty
Who is this not for?
- You are looking for a plugin that sorts accessibility in one click: it does not work that way, the errors are in the code.
- You are looking for legal advice on your liability: for that we refer you to a lawyer.
- You do not want anything changed in your templates: without fixing, an audit stays a report.
Contact us
Tell us where you stand.
Briefly tell us what it is about. You get a personal reply from Tanguy or someone from the team, not a call centre.
Frequently asked questions
What does an accessibility audit cost? ＋
We work on request, because the effort varies a lot. What drives the effort: the number of different templates and journeys, whether there is a webshop or checkout, the CMS and themes you use, the number of languages and whether we also do the fixing or guide your web developer. After a short intake you get a proposal with a clear scope.
Does the European Accessibility Act apply to my website? ＋
Directive (EU) 2019/882 applies since 28 June 2025 to, among others, e-commerce services for consumers and banking services. If you sell online to consumers, you are quite likely in scope. Exemptions apply to microenterprises providing services. We help you answer the question factually; for a legal opinion it is best to consult your lawyer.
Which standard should I follow? ＋
The European standard EN 301 549 is the reference, and for websites it builds on WCAG 2.1 level AA. That is what we test against.
Does an accessibility plugin solve the problem? ＋
No. An overlay plugin puts a layer on top of your site, but the errors are in the code and the templates. Screen reader users often get more trouble than help from such plugins. Fixing at the source is the lasting route.
What must an accessibility statement contain? ＋
How accessible your site is, which parts do not comply yet and why, and how a visitor can report a problem. We write it based on the audit, so it matches reality.
How many problems does an automatic scan find? ＋
Some of them. Contrast, missing alt text and labels are often found automatically, but whether the keyboard order is logical or an error message is understandable can only be tested manually.
How can I quickly see where my site stands? ＋
Test your homepage, a product page and a form with our free WCAG checker. You see the main issues and where they are.