A campaign built around a market moment
Time registration is becoming a legal requirement. We built a complete, bilingual go-to-market around it: from awareness to request, across every channel.
- Client
- Suivo
- Sector
- Fleet & workforce tech
- Role
- Go-to-market & campaign
- Languages
- Dutch & French
Responding to a real market shift
When time registration shifts from a nice-to-have to a legal obligation, a window opens in which every employer is asking the same question. Whoever tells the clearest story at that moment wins.
We positioned Suivo as the clear answer to that upcoming obligation, at exactly the right moment.
One story, across the whole funnel
Every stage of the customer journey got its own asset, each time in Dutch and French.
Social ads (TOFU, MOFU, BOFU)
Ads tailored to every funnel stage, from broad awareness to a concrete call to talk to an expert.
New landing page
One clear destination with the message, the proof and one obvious next step.
HR e-booklet
A practical guide that translates the challenge of time, absence and compliance into tangible solutions.
Direct mailing
Targeted email campaigns with a handbook, a customer story and invitations to live moments.
Co-branded one-pager
A joint value proposition with partner Protime, in both languages.
Webinar & trade fair
A recorded webinar and a presence at an HR trade fair to bring the story to life.
Coherence, language and partnership
One consistent story
Every asset reinforces the same message, from first impression to request.
Bilingual from day one
NL and FR in parallel, so the campaign reaches the whole country.
Amplified by a partner
Co-marketing with Protime increases reach and credibility.
Suivo: building a predictable growth engine
A market moment to capitalize on?
We build a full-funnel campaign that brings the right story at the right moment. Contact Tanguy.