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Adventure Valley Durbuy Leisure & entertainment

+300% mobile conversion rate in the booking process for Adventure Valley Durbuy

How data analysis, UX/UI and technical SEO increased Adventure Valley Durbuy's mobile conversion rate by 300%.

Result +300% mobile conversion rate
Adventure Valley Durbuy
Client
Adventure Valley Durbuy
Sector
Leisure & entertainment
Role
Data analysis, UX/UI & technical SEO
The challenge

Mobile tickets kept stalling

Adventure Valley Durbuy was selling more and more tickets online, but on mobile visitors dropped off during checkout. Management wanted to lift mobile ticket sales, but first needed to know the real bottlenecks. So we started with a Quick Scan of the digital landscape.

Where exactly in the mobile purchase process were we losing the visitor?

Our approach

Our approach in brief

01

Data & behaviour analysis

With GTM, Google Analytics, Search Console, Hotjar and user interviews we exposed the bottlenecks.

02

Mobile UX research

We combined quantitative data and session recordings to sharpen the mobile usability picture.

03

Quick wins rolled out

MECE-structured menu, a cleaned-up activities page and a checkout with fewer steps for small screens.

04

Technical SEO fixes

404/403 errors, URL structure and language tags corrected to remove friction and indexing issues.

The result

The result

+300%

mobile conversion rate from first click to purchase

Fewer steps

in the mobile checkout process

Smoother

mobile user journey end to end

By combining data analysis, UX/UI and technical SEO, the mobile checkout became smoother and more appealing, with direct impact on digital revenue.

Related service

Marketing reporting and analytics that turn numbers into growth.

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