A new knowledge base, visible in Google in 19 days
Hedgehog Company makes software for carbon accounting. Their buyers look for answers on regulations such as CSRD, VSME and PPN 006. We made sure Hedgehog Company gets found there, in English and in Dutch.
- Client
- Hedgehog Company
- Sector
- Software: carbon accounting
- Role
- SEO & content (EN and NL)
- Result
- Visible in Google in 19 days
Buyers search for regulations such as CSRD, VSME and PPN 006. Hedgehog Company had no knowledge base yet that answered those questions.
18 articles on the regulations their buyers look up, each in English and in Dutch.
After 19 days: 2,314 impressions and 24 clicks. 16 of the 18 English articles were visible, on average in the top 10.
Getting found on the regulations your buyers look up
Sound familiar? Your product solves a concrete problem, but your buyers do not search for your product. They search for the regulation that obliges them to act. Whoever answers that question is in view. Whoever does not, simply does not exist at that moment.
For Hedgehog Company, those are sustainability reporting regulations, such as CSRD, VSME and PPN 006. The goal: getting found on exactly those questions, in the buyer's language.
From 0 to 2,314 impressions in 19 days
The 18 articles went live in English and Dutch. Nineteen days later, Google had already shown them 2,314 times, and they had brought in 24 clicks. 16 of the 18 English articles were visible, on average in the top 10.
from publication to visible in Google
impressions, starting from 0
clicks, starting from 0
English articles visible, on average top 10
From invisible to in view on the questions that count
Every article answers one question a buyer actually asks, correctly and in their own language, and leads to Hedgehog Company's solution. Unlike an ad, an article like that keeps getting found, even after you stop paying.
These are the figures from the first 19 days: small numbers, a short window. We will update this case with new figures. Next update: November 2026.
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What business owners ask us
Are 24 clicks a lot? +
Not in itself. The point is the speed. Eighteen new articles, and within 19 days Google had already shown them 2,314 times, the English ones on average in the top 10. In a niche with few searchers, one click from the right buyer can be a new customer.
Why in two languages? +
Because buyers search in their own language. Every article exists in English and in Dutch, so both groups find the same, correct answer on the regulations that apply to them.
Why not just advertise? +
Ads stop the moment you stop paying. A good article keeps getting found. Both can work together, but only the article builds something that lasts.
Does this work for my software company too? +
If your buyers search for regulations, standards or problems your product solves: yes. Whoever answers those questions first, clearly and correctly, is in view at the moment the buyer is doing their research.
Customer Impact: 8.3x more clicks from Google in 12 weeks
Are your buyers searching for questions you have the answer to?
We show you which questions your buyers ask, and where your website gives no answer today. Contact Tanguy, or see how we approach content marketing.