3x more leads, and of better quality
Suivo did not just want more requests, but more of the right ones. We set up a lead generation system that brings together messaging, campaigns, landing pages and tracking, with the emphasis on quality.
- Client
- Suivo
- Sector
- Fleet & workforce tech
- Role
- Lead generation & CRO
- Result
- 3x more leads
More requests, but above all the right ones
Suivo has a strong platform that delivers value across many sectors. Precisely because of that, the message was sometimes too broad and requests came in that did not always fit. More volume alone was not the answer.
The goal: make the lead flow bigger and sharper at the same time, so sales spends more time on prospects who are a genuine fit.
One lead generation system, four levers
Messaging per sector
Suivo serves many sectors at once. We sharpened the message for each audience, so the right visitor recognizes themselves immediately and the wrong one drops off.
Creative campaigns across channels
Paid, social and email tell the same story and reinforce each other, always with a clear next step towards a request.
Landing pages with lead generators
Different CTAs, a pricing calculator and configurators that let visitors do the math themselves. That attracts not just more requests, but better-qualified ones.
Tracking & dashboard
All data comes together in Google Analytics. In one dashboard Suivo follows the leads, their quality and the growth, and steers on numbers instead of gut feeling.
Three times as many leads, and sharper
more leads than before
share of qualified leads
insight in the GA dashboard
Not just more leads, but leads that match what Suivo is looking for more closely. And thanks to the tracking in Google Analytics, every step of the growth can be followed in black and white.
Tryve: 2x more leads from the same system
More and better leads from your website?
We build a lead generation system that delivers not just volume, but quality too. Contact Tanguy.