The state of global AI visibility
B2B buyers increasingly start their research in ChatGPT, Claude and Perplexity. For Creditsafe we built a board-ready picture of how visible the brand is in those AI assistants, and a structured program to improve that position.
- Client
- Creditsafe
- Sector
- Business information & credit data
- Role
- GEO analysis & board advisory
- Scope
- Global AI visibility
Getting GEO onto the boardroom table
Most organizations sense that AI is changing how they get found, but they cannot prove it. So it stays a vague topic that never reaches the leadership team. The real challenge is not just measuring how visible you are in AI, but presenting it so the board can make a well-founded decision.
For Creditsafe we built exactly that: a clear state of AI visibility, translated into business impact, with a concrete program and a reporting structure that a leadership team can steer with.
From visibility to decision, in six steps
This is the framework we use to move GEO from a gut feeling to a measurable boardroom topic.
- 01
Measuring the state of AI visibility
We objectively map how often and how prominently the brand shows up in AI assistants, across the tools and markets that matter. Not gut feeling, but a baseline.
- 02
Translating into business language
Visibility figures mean little to a leadership team. We translate them into the language of the board: missed opportunities, pipeline leaking away and risk to market share.
- 03
Benchmarking against the market
Not "how are we doing?", but "who is winning, and why?". We compare the position against the players that dominate AI recommendations today.
- 04
Diagnosis: why we are (in)visible
We pinpoint the causes: content built for Google instead of for AI, missing authority signals and a citation gap. Concrete and fixable.
- 05
A phased program
Not an endless project, but a structured program in 90-day sprints: foundation, expansion and authority, each with clear deliverables.
- 06
Governance and board reporting
Weekly monitoring for the team, quarterly reporting for the board. That keeps GEO measurable, manageable and on the leadership agenda.
A GEO program in 90-day sprints
Not a multi-year project, but a rhythm of 90-day sprints. Each sprint builds on the previous one and delivers content and citations that keep paying off in future AI answers.
Phase 1 · Foundation
GEO audit, closing the citation gap, strengthening off-site trust signals and a set of conversational FAQ pages that AI can cite directly.
Phase 2 · Expansion
Use-case guides and thought leadership on authoritative platforms, plus technical optimization and structured data so AI understands the content.
Phase 3 · Authority
In-depth guides that become citation sources themselves, case studies and a built-up network of citations, reinforced with media relations.
Keeping it measurable and manageable
An analysis that ends up in a drawer changes nothing. That is why we tie the program to a fixed reporting structure, at two speeds.
Weekly, for the team
Testing a fixed set of priority questions, tracking position changes, reviewing content performance and clearing blockers.
Quarterly, for the board
A clear dashboard with AI visibility, budget versus actuals, deliverable status and the wins, challenges and course corrections.
Manageable, well-founded and moving
The language of the board
We do not talk about rankings but about opportunities, pipeline and market share: the numbers a leadership team steers by.
Fixable, not endless
The gaps are in content and citations, not in the product. That makes it a focused project, not a years-long rebuild.
A growing asset
Every guide, FAQ and citation improves the position in future AI answers. The effort compounds.
AI search optimization (GEO)
From board-ready analysis to execution: how to get recommended by AI more often.
GEO on your leadership agenda?
We map your AI visibility, translate it into business impact and build a structured program around it. Get in touch with Tanguy.