Mentioned more than twice as often in AI answers
Buyers increasingly ask an AI assistant which monday.com partner to choose or what an implementation costs. We made sure Tryve shows up in those answers, with content that really answers the question and a site AI systems can read well.
- Client
- Tryve
- Sector
- B2B work management
- Role
- GEO, content and SEO
- Measured in
- Copilot, AI Mode, AI Overviews
Organic clicks had stalled: Google and AI assistants increasingly answer questions themselves. If you are not in that answer, you do not exist for that buyer.
Articles on the real questions buyers ask, checked against primary sources, one clear message about who Tryve is, structured data and internal links to the services.
From 30 mentions in AI answers at the start to 67 in September. In March it was still 6.
Traffic is moving from the search results to the answer
Tryve appeared in Google more and more often, up to 138,000 impressions a month, but clicks on searches without the brand name barely came. That is not a Tryve problem, it is how search works in 2026: Google shows an AI Overview, and a buyer who asks Copilot or ChatGPT a question gets an answer straight away, with a few names in it.
So the question became: when someone asks "which monday.com partner in Belgium" or "what does a monday.com implementation cost", is Tryve mentioned? At the start on 26 May, Ahrefs counted 30 mentions of Tryve in AI answers. Enough to know AI systems knew Tryve, too few to be part of every relevant question.
The approach, step by step
Starting from buyer questions
We used what buyers wrote in real enquiries: doubts about getting everything out of monday.com, scattered tools, teams at different levels, sales wanting to leave Excel. Each article answers one such question.
Every fact checked at the source
We checked prices, features and integrations against the primary source, such as monday.com's own documentation. An AI system prefers to cite a page that is correct, and one mistake costs you the reader's trust.
One clear message about who Tryve is
Titles, descriptions and copy all say the same thing: Tryve is a monday.com Platinum partner, with implementation, training, consultancy and the Scan. The more consistent that message, the more confidently an AI system links Tryve to those services.
Structured data on the key pages
On six key pages we added structured data that matches exactly what is on the page. That way a machine reads the same facts as a person. More in our article on schema markup.
Topics AI often refers to
Besides the classics, we wrote about the newest monday.com topics: AI agents, the MCP server, Microsoft 365 integration and governance. On new topics there is little good content, so the chance of being cited is higher.
Measuring what AI says about Tryve
We track the number of mentions in AI answers and which pages serve as the source. That shows which content AI systems pick up and where you are not yet part of the answer.
Why we made these choices
Why we did not use separate "AI tricks". Google says it itself: for AI Overviews and AI Mode the same foundational SEO best practices apply, with no additional requirements. Anyone promising that a special file or secret markup gets you into AI is selling thin air. What does work: a site that is easy to crawl, clear text and structured data that matches the visible content.
Why fact-checking is not a luxury. Google asks for content that shows original information and a depth of knowledge, written for people. AI systems choose sources that are reliable. An article with one wrong price or a feature that does not exist is cited less often and damages trust in the rest of the site.
Why we steer on mentions and not only on clicks. A buyer who sees three partners in an AI answer remembers those names and looks them up directly later. You do not see that influence in organic clicks, but you do see it in mentions and later in brand searches. That is why we measure both.
Why we are honest about the starting point. Between March and June, Tryve already grew from 6 to 30 mentions, before we started. What we credit ourselves with is the growth after that: from 30 to 67 in four months, while we built the content and the technical basics.
Before and after, in numbers
What it delivered
mentions in AI answers, June to September
more mentions than in March 2026
Google impressions in the strongest month
Tryve is now mentioned more than twice as often in AI answers as at the start. The content we published in September and October will keep feeding into that, because AI systems and Google need time to take in new pages. Want to know how to get into those answers yourself? Read our guide to GEO.
What companies ask us about this approach
How do you measure whether your company is mentioned in AI answers? +
With a tool that asks AI systems a fixed set of questions and counts how often your brand appears in the answer and which page serves as the source. For Tryve we use Ahrefs for Copilot, Google AI Mode and AI Overviews.
Do you need a special file or special markup for AI? +
No. Google says there are no additional requirements for AI Overviews and AI Mode. Good SEO, clear text and structured data that matches the page are the basis.
Which content gets cited most often? +
Content that fully answers a concrete question, with facts that are correct. At Tryve that included articles on implementation cost, governance and the newest features such as AI agents.
How long does it take to see results in AI? +
At Tryve we saw growth from 30 to 67 mentions in four months. New content needs a few weeks to months before AI systems pick it up.
Does AI visibility replace regular SEO? +
No, it builds on it. AI systems take their answers from pages that are easy to find and reliable. Without a strong SEO basis you are also cited less in AI.
Get started yourself
Tryve: 34 articles in four months, a content engine for four markets
Do you know what AI says about your company?
We measure how often you are mentioned in AI answers, next to whom, and which content you need to be part of the answer. Get in touch with Tanguy.