The Tinrate website
Tinrate is the marketplace where you book a paid 1-on-1 with a vetted expert in seconds. Customer Impact built the brand, the website and the SEO foundation: from branding to technical and image optimization.
- Client
- Tinrate
- Sector
- Marketplace, expert consultations
- Role
- Branding, website & SEO
- Market
- International
A brand and a site that build trust from the start
A marketplace for paid expert advice stands or falls on trust and clarity. Tinrate needed a brand and a website that convince at a glance, convert smoothly and are highly findable, including on its own brand name.
Customer Impact built it as one whole: branding, website architecture, SEO and all technical and image optimization. Anyone searching for Tinrate today sees the work we delivered.
The branding
A brand that feels modern and confident, with one clear promise at its core.
A sharp, modern brand
A clean wordmark and a confident purple visual language that set Tinrate apart in a market of generic consultancy platforms.
One clear promise
The whole identity revolves around the core promise: book expertise in seconds from someone who has done it themselves. No noise, no waiting.
Trust and quality
Imagery and tone that put the vetted, reliable experts first, because on a marketplace everything comes down to trust.
The website
A well-thought-out structure that serves both sides of the marketplace and guides visitors to a booking.
Two-sided marketplace
One site that serves two sides: people looking for an expert and experts who want to join. Each with its own clear path.
Conversion-driven structure
A structure that moves visitors smoothly from "finding an expert" to a booked call, with clear calls to action at every step.
Scalable foundation
A setup that grows with new areas of expertise, landing pages and markets without having to rebuild everything.
The SEO optimization
Getting found on the brand name and on the topics people seek advice on.
Findable on the brand name
We built the site so that anyone searching for "Tinrate" immediately finds the right, official result. A strong foundation for branded search.
Topic and expert pages
A structure around the topics and sectors people seek advice on, so Tinrate gets found on more than just its brand name.
Ready for AI search engines
Clear structure and signals so that not only Google, but also ChatGPT, Gemini and Perplexity understand the platform and can cite it.
Technical and image optimization
What runs under the hood: fast, clean and optimized down to the details.
Fast load times
Optimized for Core Web Vitals: a fast site keeps visitors engaged and helps both rankings and conversion.
Image optimization
All images compressed, correctly sized and in modern formats, with descriptive file names and alt text for SEO and accessibility.
Technical SEO
Clean code, correct metadata, structured data, a sitemap and a tidy URL structure as the foundation for findability.
Everything from one team, fully aligned
One coherent whole
Branding, website, SEO and technology were designed together, so they reinforce each other.
Findable and trustworthy
A fast, clean site that wins on the brand name and radiates trust from the very first second.
Ready to grow
A foundation that scales with new markets, topics and experts.
Tinrate: a creative communication strategy that sticks
From big idea to message ladder and campaigns for the same brand.
Want a brand and website that get found?
From branding to SEO and technical optimization: we build it as one whole that stands out, converts and ranks at the top. Contact Tanguy.