How visible is an online store in AI?
More and more people ask ChatGPT or Gemini where they should buy something. For iBOOD we mapped out in full how often the brand shows up in those answers, where the gaps are, and what needs to change to get recommended more often.
- Client
- iBOOD.com
- Sector
- E-commerce, flash deals
- Role
- GEO audit
- Markets
- NL, BE, DE, PL
Where are the gaps in our AI visibility?
Classic SEO measures your position in Google. But someone who asks ChatGPT or Gemini a question does not get a list of ten blue links, they get one answer with a few names. If you are not among them, you do not exist for that customer.
The iBOOD team's question was clear: where are the gaps in our visibility through AI tools, what is that costing us, and what should we do about it? A GEO audit answers exactly those three questions, with data instead of assumptions.
Not gut feeling, but measured
We put hundreds of real customer questions to all the major AI tools and checked every answer: is the brand mentioned, yes or no? And if not, who is? On top of that we analyzed the full GA4 data and the sources AI draws its answers from.
Twelve layers, one coherent report
A GEO audit is more than a visibility score. We built the report in twelve layers, each with a concrete question it answers.
- 01
The big picture
How visible is the brand overall in AI answers, and for which kinds of questions does it show up or not?
- 02
Per AI tool
Which tools know the brand best, and which are practically blind to it? Every platform works differently.
- 03
How AI talks about you
What profile has AI built of the brand, and does it match what the brand wants to be?
- 04
The cost of invisibility
What does AI traffic already deliver today, and what is being left on the table? A full GA4 analysis.
- 05
Competitive analysis
Who gets recommended when a customer asks AI for buying advice: you or the competitor?
- 06
Category deep dives
Per product category and per brand: where are we strong and where do we disappear?
- 07
Citation sources
Where does AI get its information from, and on which source sites are you missing?
- 08
Technical strategy
What needs to change technically so AI crawlers can read and use your content?
- 09
Content strategy
What content makes a brand citable for AI, in which format and with which signals?
- 10
Platform strategy
How do you actually get into ChatGPT, Gemini, Perplexity and Copilot shopping?
- 11
Measuring and adjusting
Which KPI framework and which tooling track progress per platform?
- 12
Action plan and roadmap
What do you do when, prioritized from quick wins to strategic projects?
A report you can start working with tomorrow
A diagnosis without a treatment plan is worthless. That is why the audit does not stop at the gaps, but ends with a concrete, phased plan: from technical quick wins to a content strategy and a platform approach per AI tool.
Measure, compare, prioritize
Real customer questions
We test the questions customers actually ask, not the ones you happen to score well on.
All major tools
Every AI platform works differently and cites different sources. That is why we measure them separately.
Prioritized by impact
Every recommendation gets a priority, so you start with the actions that offer the biggest leverage.
AI search optimization (GEO)
From audit to execution: this is how you get found and cited by AI more often.
Curious how visible you are in AI?
We map out your AI visibility and give you a concrete plan to get recommended more often. Start with a free quick check, or contact Tanguy.