notacheckers.nl: from strategic advice to a working consumer platform
How a strategic advisory project for tandarts.nl grew into notacheckers.nl, a tool that lets patients check in four steps whether their dental invoice is correct.
- Client
- tandarts.nl
- Sector
- Dental care
- Role
- Strategy & concept
A gut feeling, not yet a product
After a dental visit, patients receive an invoice full of technical procedure codes, a black box for most. tandarts.nl saw both an opportunity and a responsibility here, but the brief was not 'build a tool'.
Is this feeling in the market big enough to build a real product, and what does that product look like?
First the foundation, then the build
Market research & validation
Pinpointing which patient problem is large, real and solvable.
Concept development
The idea of an invoice checker developed into a tangible product proposal.
Proposition & positioning
Determining how to win trust with a naturally distrustful audience.
Customer journey
The flow from upload to result thought through before a single line of code was written.
An idea that went to market
from upload to a clear result
notacheckers.nl runs in the market
replaces countless separate questions to the practice
Strategy and concept came from Customer Impact; the technical build sat with Sam, our regular development partner. Exactly where strategy proves its worth: not a report that disappears in a drawer, but the foundation under a product that genuinely exists and gets used.
When strategy and development lock in tightly, the original starting point holds: accessible, reliable and built around the customer journey. Want to have a website built on a strategic foundation? We tackle it in exactly the same way.
From strategic advice to a working product: how we built the dental invoice checker
Marketing strategy that sharpens your growth.
A similar result for your brand? Contact Tanguy.
More results
All resultsWhat clients say about us
Real client reviews on Google.
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
I have been working with Customer Impact for a while now and it has been a breath of fresh air from the very start. The team complements itself perfectly, so you always have someone with very extensive knowledge of specific aspects of marketing, ranging from ads to web design and strategy. The hands-on approach means you can always get started right away, and the feedback is always clear and honest. No nonsense, just facts.
Axel D.S.
Customer Impact built a strong new website for us and set up a lead generation approach that truly delivers results.
Janitor Waterschoot
They do not just execute, they also think along strategically. Real B2B specialists. Recommended!
Jack Daly
Sharp and fast analysis of the problem, processes and possibilities. No complicated sales talk, fast, and a first setup that works well. A bit more attention to the fine tuning. Pleasant collaboration.
Tandarts.nl
Smooth communication, proactive thinking and everything neatly followed up.
Claire Farrell
Super professional and extremely creative! They managed to adjust and respond to all of our needs numerous times. Highly recommend ❤️
Jovana Vakic
Tanguy combines deep expertise, fresh thinking, and hands-on experience to help growing companies achieve meaningful results!
Daphne N
Great service. Lean and mean. Would definitely recommend.
Chris Gauci
Top quality service. Can only recommend.
Virginia Lesaffer
Professional approach to creating the website for my side business. Happy with the collaboration. Definitely recommended!
Kayna Geusens
Ready to accelerate your growth goals?
Contact Tanguy, digital strategist and founder of Customer Impact.