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tandarts.nl Dental care

notacheckers.nl: from strategic advice to a working consumer platform

How a strategic advisory project for tandarts.nl grew into notacheckers.nl, a tool that lets patients check in four steps whether their dental invoice is correct.

Result From strategy to a live platform
notacheckers.nl, the tool that lets patients check their dental invoice in four steps
Client
tandarts.nl
Sector
Dental care
Role
Strategy & concept
The challenge

A gut feeling, not yet a product

After a dental visit, patients receive an invoice full of technical procedure codes, a black box for most. tandarts.nl saw both an opportunity and a responsibility here, but the brief was not 'build a tool'.

Is this feeling in the market big enough to build a real product, and what does that product look like?

Our approach

First the foundation, then the build

01

Market research & validation

Pinpointing which patient problem is large, real and solvable.

02

Concept development

The idea of an invoice checker developed into a tangible product proposal.

03

Proposition & positioning

Determining how to win trust with a naturally distrustful audience.

04

Customer journey

The flow from upload to result thought through before a single line of code was written.

The result

An idea that went to market

4 steps

from upload to a clear result

Live

notacheckers.nl runs in the market

1 tool

replaces countless separate questions to the practice

Strategy and concept came from Customer Impact; the technical build sat with Sam, our regular development partner. Exactly where strategy proves its worth: not a report that disappears in a drawer, but the foundation under a product that genuinely exists and gets used.

When strategy and development lock in tightly, the original starting point holds: accessible, reliable and built around the customer journey. Want to have a website built on a strategic foundation? We tackle it in exactly the same way.

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