Transport & logistics
Every kilometre has to pay off
High fuel costs and compliance risk become eco-scoring, tachograph automation and real-time planning.
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Suivo Value proposition design
One product, eight industries
Suivo serves very different sectors. We built a value proposition canvas for each industry, so every audience hears exactly the right message, the right product and the right gain.
Approach A value proposition canvas per segment
- Client
- Suivo
- Sector
- Fleet & workforce tech
- Role
- Value proposition design
- Scope
- 8 industries
One platform, a great many different buyers
A haulier, a contractor, a municipal waste authority and a bus operator all use the same platform, but for completely different reasons. A single generic message then really lands with no one.
So we started from the customer and built a dedicated value proposition canvas for each industry.
The method
Six building blocks, one fit
The canvas puts the customer profile next to the value map. Only when the two match up do you get a message that truly lands.
Customer profile
- Jobs to be done. What the customer really wants to get done.
- Pains. The frustrations, risks and obstacles along the way.
- Gains. The outcomes and benefits the customer wants to achieve.
Value map
- Products & services. What Suivo concretely offers.
- Pain relievers. How the offer takes away the pain points.
- Gain creators. How the offer creates the desired outcomes.
Eight industries
A promise of its own for every sector
Building & construction
Every site under control
Lost materials and CIAW fines become IoT tags, automated compliance and a single dashboard.
Digital waste
Cleaner cities, fewer kilometres
Overflowing containers and empty runs become fill-level sensors, route optimization and proof of collection.
Technical services
More jobs per day, less admin
Scheduling chaos and paperwork become digital work orders, smart scheduling and a mobile app.
Industrial services
Safer, compliant, more efficient
Hundreds of workers and a subcontractor black box become access control, certificate management and live dashboards.
Bus & passenger transport
Every trip safe and on time
Tachograph fines and late arrivals become automatic tachograph, dashcams and real-time tracking.
Rental
Every asset traceable, every rental transparent
Loss and downtime become IoT tracking, proof of delivery and automatic invoicing.
Public sector & utilities
Every euro accounted for
Fragmented data and audit pressure become audit-proof dashboards, CIAW and ESG reporting.
Sharp messaging, ready for sales and content
The canvas became the source for everything that followed: industry pages, campaigns, sales pitches and content. Every message now starts from a real pain or gain of that specific buyer, instead of from the product.
The right message
Tailored per segment to real jobs, pains and gains.
Reusable
One source for website, sales and campaigns.
Scalable
A fixed format you repeat for every new sector.
Do it yourself
→ Value Proposition Canvas: explanation, template and example
Multiple audiences, one product?
We build a value proposition canvas for each segment, so every buyer hears their own story. Contact Tanguy.