The best GEO tools (AI visibility) in 2026

What are the best GEO tools to measure your AI visibility in 2026? The core first: no single tool is objectively the best. For most Belgian B2B brands, Peec AI and Otterly.AI are the most accessible choices, Profound and Scrunch AI target enterprise, and if you already work with Ahrefs or Semrush, their AI module is often the logical first step. Below you will find our ranking, with the profile each tool is strongest for, plus an honest warning: this is a young category, we follow it closely but did not test every plan ourselves, and prices change fast.

At Customer Impact we are GEO specialists, and our stance is simple: a tool is only worth something if it helps you show up on the questions where your audience actually buys. If you first want an overview of the categories and methods, read measuring AI visibility. If you want three tools compared side by side in depth, comparing GEO tools is your starting point. This piece is the ranking itself.

How do you recognize a good GEO tool?

Before you look at the brands, it helps to know what to watch for. A good GEO tool does more than show a nice visibility number. Pay particular attention to these five criteria:

• It measures real AI mentions across multiple engines. ChatGPT alone is not enough. You want to see whether you show up in Perplexity, Gemini, Copilot, Google AI Overviews and the new players, because your audience is not all sitting in the same window.
• It shows source attribution, not just mentions. Is your brand merely named, or is your page actually cited as a source? That difference determines whether your content is citation-worthy or not.
• It measures sentiment and context. Does a model position you as the primary choice or as an afterthought, and does incorrect information appear next to your name? A neutral mention alongside three competitors is something different from a warm recommendation.
• It tracks prompts that matter to you. The better tools let you enter concrete buying prompts from your niche and show, per prompt, whether and how you appear. Ten relevant prompts tracked well is worth more than a thousand irrelevant ones.
• It is action-oriented. A dashboard that only shows a problem does not help. You want recommendations: which content to adjust, which sources to strengthen, where the gaps are. The indicators we use ourselves are laid out in the five core indicators of AI visibility.

The best GEO tools at a glance

The order below is our estimate for an average Belgian B2B marketer starting today. If you are in an enterprise context or have a specific stack, the ranking shifts. No tool is perfect, and we say so every time.

1. Peec AI

Peec AI is built for marketing teams and agencies that track multiple brands or projects at once. Beyond frequency, it measures sentiment and competitor comparison, and it analyzes your site to suggest a starter set of prompts itself. For a team managing a handful of clients or brands, that multi-project setup makes more sense than a tool that bills per individual site. Entry pricing is in the order of a few tens to around a hundred dollars per month, with more expensive plans for more projects. The main limitation to know: on the plans below Enterprise you pick a limited number of engines. Our top pick for the bulk of B2B teams, precisely because it makes the translation to action and competition best.

2. Otterly.AI

Otterly.AI is the most accessible entry point. It focuses on prompt research and tracking brand mentions and citations, with a content audit that checks why AI engines skip certain pages. Prices are transparent and public, with an entry plan in the order of a few tens of dollars per month. Ideal for a brand that wants to start small and first feel whether GEO monitoring delivers anything. Do watch the prompt count in the cheapest plans, though: it runs out fast with a broad product range.

3. Profound

Profound is the heaviest platform and explicitly targets larger brands and teams. Its platform coverage is the broadest of this list, and it analyzes prompt volumes, meaning what large numbers of people actually ask AI. That breadth is a real asset if you need to be visible across many channels at once. The flip side is the price: most plans lean toward custom and enterprise sales, without a public rate. For a small B2B brand that only wants to track its core prompts, this is usually more tooling than needed.

4. Scrunch AI

Scrunch AI positions itself in the enterprise segment and emphasizes how AI platforms see and interpret your brand, including monitoring how agents and models access your site. It is an interesting option for larger organizations that treat AI visibility as a strategic brand question and not just a marketing KPI. Prices are largely on request and it is not built for small budgets, so count on a demo and a quote for your situation.

5. Ahrefs Brand Radar

If you already work with Ahrefs, Brand Radar is the logical first step before you buy a separate tracker. It measures mentions of your brand in AI answers and links that to the broader Ahrefs data you already use for classic SEO. The advantage is exactly that integration: you do not have to learn a new interface and you see AI visibility next to your backlinks and rankings. For brands that want AI tracking without expanding their stack, this is a level-headed choice. For those who want deep, engine-by-engine prompt analysis, a specialized tracker can go further.

6. Semrush AI Toolkit

The same principle applies to Semrush. The AI Toolkit adds AI visibility tracking to the existing platform, so that you follow both your classic search performance and your AI mentions in one environment. Semrush also offers a free entry check to see whether your brand shows up in AI answers, a low-threshold baseline measurement. For teams already investing in Semrush, the toolkit is an efficient extension. As with any all-in-one: the depth per AI engine does not always reach the level of a pure-play tracker.

7. Testing prompts manually (free baseline)

Not a tool, but a full-fledged starting point. You enter your key buying prompts yourself in ChatGPT, Perplexity and Google AI Overviews and note whether and how your brand appears. It is labor-intensive and not scalable, but as a baseline for a small brand it is honest and free. How to approach this in a structured way, measuring AI visibility without tools explains, and you will find more free options among free AI visibility tools. Start here before you take a subscription: it immediately sharpens which prompts really matter.

So which GEO tool do you choose?

Do not start with the tool but with your situation. If you manage a single brand with a limited budget, then Otterly.AI or a manual baseline is the most honest starting point. If you work as a team or agency with several clients, then Peec AI gets more out of the multi-project setup. If you need to be visible across many channels at scale, then Profound or Scrunch AI weigh more heavily. And if you are already in Ahrefs or Semrush, start there before you buy anything new. Our honest addition: for most Belgian B2B brands an expensive enterprise tool is overkill. Start small, measure the prompts that matter to your business, and only scale up when the data justifies it.

The real work, by the way, only begins after the measuring. A tool shows you where you stand, but not automatically how you get cited. That is what GEO is about: building content and signals so that AI models present your brand correctly and prominently on the questions with buying intent. To understand how that works, read our pillar what is GEO and concretely getting found in ChatGPT.

We help you choose the right prompts, metrics and tool for your B2B context, connect the measurement to an approach that actually produces citations, and tell you honestly when a tool is not worth it. Schedule your free intake