Peec AI Review: Share of Voice Tracking for B2B

Peec AI is a European tool that measures how visible your brand is in AI answers from ChatGPT, Perplexity, Gemini and other engines, with “share of voice” as its central metric: the share of brand mentions that goes to you rather than to your competitors. For Benelux B2B brands that want to know whether they show up when a prospect asks an AI assistant a buying question, that is relevant data. In this review you’ll read what Peec AI does exactly, how share of voice is calculated, what it does and doesn’t solve, and who the tool fits. Upfront honesty: we base this on the official documentation, public product information and independent sources, not on a months-long hands-on test period.

What is Peec AI?

Peec AI is an AI visibility platform that tracks how and where your brand is mentioned in answers from generative AI engines. The tool is built by Peec AI GmbH in Berlin and positions itself explicitly as a European, GDPR-focused alternative with EU data storage. That is no small detail for B2B organizations in the Benelux dealing with privacy and procurement rules: a vendor within the EU saves discussion during purchasing and legal review.

In practice, Peec works with prompts. You define a set of questions your audience would realistically ask an AI assistant, and the tool runs them periodically against multiple engines. It then analyzes the answers: is your brand mentioned, in what position, in what tone, and which sources does the AI cite. The difference from a classic SEO tool is that here you don’t measure positions in Google, but mentions in generated answers that often don’t lead to a click. How this fits into the bigger picture, you’ll read in our GEO guide.

How does Peec AI measure share of voice?

Share of voice in Peec AI is the percentage of all brand mentions in the tracked AI answers that goes to your brand. The official documentation describes the calculation as the number of times your brand is mentioned, divided by the total number of brand mentions, times one hundred. If you’re mentioned four times while competitors together show up twelve times, your share of voice is 25 percent.

The difference from a bare visibility score matters. Visibility tells you how often you appear; share of voice sets that against the whole playing field. You can be mentioned more often and still lose ground if competitors grow faster. For B2B that’s the more useful lens, because you sell in a market with a handful of fixed names you’re constantly compared to. Peec supplements this with sentiment (positive, neutral or negative), position within the answer and the sources the AI cites. That last part is practical: it shows which pages and domains the AI uses as its basis, so you know where to work on content or mentions. Why those mentions often carry more weight than backlinks for B2B, we explain in brand mentions over backlinks.

Which AI engines and markets does Peec AI cover?

Peec AI tracks several major engines, but not all of them by default in every plan. The self-service plans work with a pool of engines from which you pick a limited number at the start. That pool includes among others ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Microsoft Copilot, Gemini and Grok. If you want to track more models at once, they’re added as a paid extension. That’s an important point when estimating cost: the entry price doesn’t automatically cover every engine that matters to you.

For Benelux brands, the multilingual and country-specific reporting is the strongest selling point. Peec can split share of voice by country and language, so you see in a dashboard that you lead for your topic in Dutch-language answers but trail in French-language ones. For an organization serving Flanders, Wallonia and the Netherlands, that’s exactly the breakdown you need to deploy budget precisely. To learn which engines matter for your audience, our pages on getting found in ChatGPT and in Perplexity, and specifically on Google AI Overviews, will help.

What does Peec AI cost?

Peec AI uses tiered subscriptions that scale in the number of prompts, projects, tracked countries and engines, with a custom Enterprise level on top. The public pricing page shows tiers like Starter, Pro, Advanced and Enterprise, which differ in how many models, projects and markets you may track and how often the prompts run. We were not able to verify the exact amounts ourselves on the official source at the time of writing, and third-party prices floating around vary, so we deliberately don’t quote a fixed rate here. Check the current prices directly with Peec AI.

What you should know upfront: by default a limited number of engines is included in your plan, and extra models cost more per model per month. A setup where you track ChatGPT, Gemini, Copilot and Perplexity together can therefore end up noticeably above the entry rate. So don’t calculate with the headline price, but with the models and markets you truly need. That’s the same level-headed trade-off we make in our overview of AI visibility tools: choose based on what you measure and with what budget, not on the prettiest dashboard.

Who is Peec AI suitable for?

Peec AI fits best with B2B brands and marketing teams that want to seriously track AI visibility and are willing to act on it structurally. If you sell in multiple languages or countries, the country and language split weighs heavily, and if EU data storage is a requirement for your procurement or legal department, the Berlin origin works in your favor. For agencies and teams monitoring several brands side by side, the project structure is logically built.

The tool is less suitable if you just want a one-off check of whether your brand shows up; for that, an ongoing subscription is heavy. And as with any tracker: Peec measures visibility and sentiment, but it doesn’t tell you directly what revenue follows from it. That’s exactly where our biggest caveat lies. At Customer Impact we steer clients on leads and revenue, not on a visibility figure disconnected from the pipeline. A rising share of voice is a directional signal, not a goal in itself. Which metrics do make the difference, you’ll read in the five core indicators of AI visibility, and how to approach this for B2B in GEO for B2B.

The short summary

Peec AI is a solid, European tool for tracking share of voice and sentiment in AI answers, with strong prompt- and country-level reporting that fits Benelux B2B well. Watch the engine add-ons when estimating cost, and verify the current prices directly. More importantly: a tool measures, but changes nothing. The gain lies in what you do with the data, steered on leads rather than on a nice figure.

Want to know whether your brand shows up in AI answers today and what that means for your pipeline? Check out our approach for getting found in ChatGPT or book your free intake.