GEO Tools Comparison: Profound vs Otterly vs Peec AI

Comparing GEO tools comes down to three trade-offs: how many AI platforms you want to track, how many prompts you need and whether your budget leans toward self-serve or enterprise. Profound is the heaviest, enterprise-focused player with the broadest platform coverage, Otterly.AI is the most accessible entry point, and Peec AI sits in between with an offering built for marketing teams and agencies. In this article you place the three side by side on price, platforms and features, with an honest caveat up front: we follow this market closely, but we did not test every plan ourselves and prices change quickly.

At Customer Impact we are GEO specialists, and our stance is simple: a tool is only worth something if it helps you show up on the questions where your audience actually buys. If you want to know how we approach this, take a look at our GEO optimization service.

What is the difference between Profound, Otterly and Peec AI?

All three measure the same basic problem: whether and how your brand shows up in AI answers. The difference lies in scale, coverage and pricing model. The table below gives the overview. The prices are the indicative amounts at the time of writing, always verify them on the site.

Keep in mind that coverage and plans in this market move every month. Use the table as a starting point, not as a final verdict.

What does Profound do?

Profound is the heaviest platform of the three and explicitly targets larger brands and teams. The tool analyzes prompt volumes, that is, what large numbers of people actually ask AI, and links that to insight into how models present your brand in their answers. On top of that, Profound offers features around agents and agent analytics, which show you how AI platforms interpret your site.

The platform coverage is the broadest of the trio. Profound monitors, among others, ChatGPT, Perplexity, Gemini, Claude, Copilot, Grok, Meta AI, DeepSeek and Google AI Overviews. That breadth is a real asset if you have a brand that needs to be visible across many channels at once.

The price tag is the downside. For most plans, the official site steers toward custom and enterprise sales, without a public rate. External reviews mention lower entry rates and enterprise deals that climb steeply, but those figures vary widely by source and are not officially confirmed. That is why we keep it honest and qualitative here: count on a serious commitment, and request a quote for your situation. For a small B2B brand that only wants to track its core prompts, this is usually more tooling than needed. In our Profound review, we examine this GEO tracking tool in detail.

What does Otterly.AI do?

Otterly.AI is the most accessible entry point of the three and focuses on prompt research and tracking brand mentions and citations. The tool helps you discover which prompts your audience asks, tracks how your visibility evolves over time, and runs a content audit that examines why AI engines skip certain pages. It links GEO recommendations to that to increase your chances of a citation.

In terms of coverage, Otterly.AI tracks four engines by default: ChatGPT, Google AI Overviews, Perplexity and Microsoft Copilot. Claude, Google AI Mode and Gemini are available as paid add-ons. Tracking happens daily and across more than fifty countries, which is handy if you are active in multiple markets.

The prices are transparent and public. At the time of writing, the Lite plan starts around 29 dollars per month for 15 prompts, the Standard plan around 189 dollars for 100 prompts, and Premium around 489 dollars for 400 prompts. With annual billing you get roughly 15 percent off, and there is a free trial period. For a brand that wants to start small and first feel whether GEO monitoring delivers anything, that is a low barrier. Do watch the prompt count though: 15 prompts run out quickly if you have a broad product range.

What does Peec AI do?

Peec AI is built for marketing teams and agencies that track multiple brands or projects at once. It is an AI search analytics tool that explicitly targets GEO and shows you whether your brand is mentioned, how prominently, and whether the answer frames you positively or neutrally. That sentiment, together with competitor comparison and support for unlimited users, is where Peec AI sets itself apart.

Handy: the tool analyzes your site and proposes a starter set of prompts itself based on your topics, which you can accept or reject with one click. Reporting is possible via CSV export, Looker Studio and API. The engines Peec AI supports include ChatGPT, Perplexity, Gemini, Copilot, Google AI Mode and AI Overviews.

The most important limitation to know: on all plans below Enterprise you choose a maximum of three engines from the menu. In terms of price, the indicative amounts are around 95 dollars per month for Starter (1 project), around 245 dollars for Pro (2 projects) and around 495 dollars for Advanced (5 projects), with a custom Enterprise plan above that. There is a free trial of seven days. For an agency that manages a handful of clients, the multi-project setup makes more sense than a tool that charges per individual site.

What do these GEO tools really cost?

In short: from a few dozen dollars per month for an entry plan to enterprise amounts determined on request. Otterly.AI has the lowest barrier, Peec AI targets the mid segment for teams, and Profound sits at the top with largely custom pricing.

Two honest warnings. First: most plans charge on prompt volume, not on the number of countries or languages. A cheap plan with too few prompts forces you into choices, so first work out how many prompts you realistically need. Second: this market moves fast. Rates, free trials and which engines are in which plan change often. Treat every amount above as a snapshot and check the current page before you sign.

Which GEO tool fits your B2B situation?

Do not start with the tool but with your situation. Three questions get you the furthest.

• How many platforms do you really need to track? If your audience is mainly in ChatGPT and Perplexity, an entry-level tool is enough. If you need to be visible across many channels at once, Profound’s broad coverage weighs more heavily. Also read how to work in a targeted way on ranking in ChatGPT and in Perplexity.
• Do you manage one brand or several? One brand fits Otterly.AI just fine. An agency or team with multiple clients gets more out of Peec AI’s multi-project setup.
• What budget is defensible? Start small and only scale up when the data justifies it. An expensive enterprise tool is overkill for most Belgian B2B brands.

And look beyond the visibility number on the dashboard. A high score that you cannot connect to buying intent is a vanity figure. Better to measure ten relevant prompts well than a thousand irrelevant ones.

The short summary

Profound is the enterprise choice with the broadest coverage and custom pricing, Otterly.AI the low-threshold entry point, and Peec AI the tool for teams and agencies that track multiple brands with sentiment and competitor comparison. None is objectively the best: that depends on your platforms, your number of brands and your budget. And because prices and features change quickly, a demo and a check of the current plans remain wise before you decide.

We help you choose the right prompts, metrics and tool for your B2B context, and tell you honestly when a tool is not worth it. Schedule your free intake.