Topic

Data & Tracking

50 articles on data & tracking that accelerate your growth.

• How do you calculate your Customer Acquisition Cost (CAC)?
• How to Set Up Google Analytics 4 for B2B (step-by-step)
• The last-click attribution model lies: which channel really brings in your B2B leads?
• The real time report in Google Analytics: useful for testing, dangerous to stare at
• Business intelligence tools compared for B2B marketing
• Which marketing KPIs should you really track in B2B (and which to ignore)?
• AI in Google Analytics 4: what the Analytics Advisor does and does not do for you
• First party data: why it matters now in a cookieless world
• Vanity metrics in marketing: why pageviews tell you nothing about revenue
• Call tracking: attributing phone calls to your campaigns
• Cohort Analysis in Google Analytics for B2B: Measure If Leads Come Back
• Data quality: the foundation of reliable marketing analysis
• Which Attribution Model Should You Choose? A B2B Decision Guide
• UTM parameters for B2B: how to stop campaigns from vanishing into 'direct'
• Who owns your ad accounts and data? Make sure everything is in your name
• A/B testing in Google Analytics: do you have enough traffic to prove anything?
• Organic traffic value: put a euro figure on your SEO
• Data storytelling: how to convince stakeholders with your numbers
• Vanity metrics vs real results: how to read an honest marketing report
• Customer acquisition cost: how to calculate and lower your CAC in B2B
• Data visualization for marketing: dashboards your board actually reads
• Cookieless marketing: measurement and attribution without third-party cookies
• Offline marketing measurement: connect trade shows and print to your data
• Engagement metrics in Google Analytics: what bounce rate and session duration really tell you
• Optimize your data tracking with server side tagging via Google Tag Manager
• The Tracking Errors That Quietly Make Your GA4 Data Useless
• GA4 for B2B: the events, attribution and predictive metrics that matter
• How to spot and filter referral spam in Google Analytics
• Looker Studio: free reporting that drives decisions
• Pivot table for marketing data: analyse raw exports fast
• Power BI for marketers: build a dashboard that reports on customers, not noise
• Remarketing with Google Analytics: segment on buying intent, not on volume
• Marketing dashboard: steer on customers, not on vanity numbers
• Conversion tracking: finally know what actually works
• Cost per lead: how to give your conversions a euro value
• Which Channels Bring Your Best B2B Customers? The GA4 Acquisition Report That Shows It
• Sudden Drop in Website Traffic? A Step-by-Step Plan to Find the Cause in GA4
• Outsourcing Google Analytics: a GA4 setup service and what you get
• Churn prediction with data: see customer loss coming before it is too late
• Third-party cookies going away: how to prepare your B2B
• Data visualization tools compared: which one fits your marketing data?
• Website ROI: how to measure, track and calculate your return
• What is website tracking? The foundation of every data-driven decision
• Marketing data analysis for B2B: steer on customers and revenue, not pageviews
• Why your GA4 reports lie: data sampling explained
• Using marketing KPI benchmarks to make better decisions
• Customer lifetime value: why LTV is your most important metric
• Event tracking explained: the foundation of usable data
• Setting up conversions in GA4 for B2B: from thank-you page to lead value
• GA4 vs Universal Analytics: what changed and what it means