Social media agency pricing: what does it cost per month in Belgium?

Social media management pricing in Belgium usually runs from a few hundred to a few thousand euros per month for management, depending on channels, posts and video. Ad management is a separate fee, with us from 950 euros per month for one channel. The media budget for LinkedIn or Meta comes on top of that. For every quote, ask which of those three it includes.

You have two quotes on the table: one “from 99 euros”, the other 1,500 euros per month. Or your first LinkedIn campaign burned through its budget without a single enquiry. If you mainly want to outsource your paid social media, read on our paid advertising page how we separate management and media budget. To be upfront: we do B2B advertising on social, not day-to-day community management.

Which three parts make up the price of outsourcing social media?

Every social media quote consists of at most three blocks. The problem is that agencies bundle them differently, so you end up comparing apples with oranges.

1. Management (organic): creating and scheduling posts, answering comments, a content calendar, sometimes photo and video.
2. Ad management: setting up campaigns, choosing audiences, testing creatives, adjusting and reporting.
3. Media budget: the money that goes directly to LinkedIn, Facebook or Instagram for your ads.

Social media is no longer a niche: according to the ICT barometer of FPS Economy, 79.3% of Belgian companies use social media. All the more reason to know what you are paying for.

What does social media management cost per month?

If you have your social media managed, you mainly pay for time: how many posts, on how many channels, with or without video and community management. Belgian agencies that publish their social media rates usually work with monthly packages. We do not offer organic management ourselves, so the levels below are a market observation from September 2026, not a price of ours.

What drives up the price of social media management: video and photo shoots, multilingual posts in Dutch and French, fast response times at the weekend and extra channels such as TikTok.

What does ad management on LinkedIn and Meta cost?

Ad management is the part where B2B companies get stuck most often. It takes different skills than posting: defining audiences, steering bids and testing creatives on cost per enquiry.

At Customer Impact, ad management starts from 950 euros per month for one channel. Packages across Google Ads, Meta Ads and LinkedIn Ads cost 3,750, 4,450 or 5,250 euros per month. The media budget is not included. We work with a minimum term of 3 months and charge no setup fee.

That media budget is not a fixed amount. LinkedIn says it itself: “Your LinkedIn advertising costs are based on the type of activity you’re paying for and the ad auction.” There is a floor, though: according to LinkedIn’s help page, every campaign needs an unspent budget of 100 dollars or the equivalent to start a new ad set. How to estimate that budget is covered in what LinkedIn Ads cost and in the short explainer on what advertising on social media costs.

A campaign with too little media budget learns too slowly. You then pay management fees for a test that never produces enough data.

Freelancer, agency or an in-house social media manager?

Hiring a social media manager or taking on a freelancer seems cheaper than an agency. The answer depends on what you need and how much time you want to spend on steering yourself.

The cost of an in-house social media manager is more than the salary. Add tools for scheduling and design, a budget for video and the time you or your marketing manager spend on steering. When outsourcing ads does or does not pay off is covered in when outsourcing social advertising pays off.

Are companies satisfied with outsourcing social media?

We have not found an independent Belgian study on satisfaction with outsourcing social media. In practice, satisfaction depends on what you agree upfront, not on the agency alone.

At Facilicom we steered LinkedIn campaigns on MQLs, not on likes. The result: +189% more MQLs in 6 months, with 22% lower monthly ad spend. That is the difference between paying per post and paying for results.

How do you compare two social media quotes?

Put quotes side by side with these questions:

1. How many posts per month, and on which channels?
2. Is community management included, and how many replies per week?
3. Is video or photography included, or does it come separately?
4. Is ad management included, and is media budget invoiced separately?
5. Is there a setup fee, and what is the minimum contract term?
6. Do the ad and business accounts remain your property?
7. Does the agency report on enquiries and cost per lead, or only on reach?

An agency that reports on cost per lead shows whether your money delivers anything. A broader picture of agency costs is in what a marketing agency costs.

When we are not the right choice

Choosing someone else is better if:

• you want someone to create your posts, schedule them and answer comments. We do not do that: an organic social media agency or a freelancer is a better fit. How to choose such an agency is covered in which social media agency to choose in Belgium.
• you run a small local B2C business and mainly want to stay visible. An entry package with a local specialist is then cheaper than ad management.
• your media budget is too small to test. Then start with one channel and a clear offer, not with outsourcing.

We are a fit if you sell B2B and LinkedIn or Meta ads need to lead to enquiries. Get in touch and within 24 hours you will receive an approach with a tailored price indication.

Frequently asked questions

Is ad budget included in a social media package?

Usually not. Ask explicitly, because the media budget goes directly to LinkedIn or Meta. With us it is always separate from the management fee.

What does a social media manager cost per hour?

Belgian social media quotes work with monthly packages more often than with hourly rates. With an hourly rate, ask how many hours per month you need, so you can set it next to a package.

What does community management cost on top?

It is often a surcharge on top of the posts. Ask how many comments and messages per week are included, and whether that also applies at the weekend.

How long should you give an agency at a minimum?

For ads, count on a few months with enough budget to learn, which is why we work with a minimum of 3 months. Building organic reach usually takes longer.