Website maintenance cost | Customer Impact

Website maintenance for a B2B company usually costs a few dozen to well over a hundred euros per month. Whoever does everything themselves and only pays for hosting sits at the lower end. Whoever signs a maintenance contract that includes updates, backups, security and a few hours of changes pays more, but also buys time and certainty. The exact amount depends less on your platform than on the scope: what exactly is included, and who does the work.

In this article we list the realistic price ranges, explain the difference between doing it yourself (DIY) and a maintenance contract, and show what you really get per price level. That way you can assess a quote on value instead of on the monthly amount alone. Would you rather have a new site that is solidly built from the start? Then take a look at our web designer.

What does website maintenance cost per month?

For an average B2B company website, website maintenance usually lies in the order of a few dozen to well over a hundred euros per month. A simple package at an agency often starts around 40 euros per month, and rises for a more extensive contract to around 150 euros per month. Hosting is sometimes charged separately, usually in the order of 10 to 50 euros per month for a business site.

That spread is large because “maintenance” means something different to everyone. The monthly amount is mainly determined by:

How much work is involved. Just running updates is cheaper than updates, monitoring and an hour of changes per month.
Who does it. Doing it yourself mainly costs your own time. An agency or freelancer charges hours, but takes over the risk and the follow-up.
How complex your site is. A site with many integrations, forms or custom work requires more attention than a simple brochure site.
Your platform. A WordPress site with many plugins structurally requires more update and security work than a hosted solution where the supplier runs the updates themselves. We calculate that per platform in WordPress maintenance and the costs per month and in what Webflow maintenance costs and involves.

So never treat a price separately from the scope. A contract of 60 euros per month can turn out more expensive than one of 120 euros if the first one charges you extra for every change.

What is included in a maintenance contract?

A good maintenance contract covers both the technical maintenance and an agreed amount of changes. The core usually consists of these components:

Software updates. Keeping the platform, plugins, themes or modules up to date. This is the most common reason that sites break or become insecure.
Backups. Regular copies at an external location, so you can recover quickly after an error or hack.
Security. An SSL certificate (often free via Let’s Encrypt and included with most hosting), monitoring for suspicious activity and quickly closing vulnerabilities.
Uptime and performance monitoring. Noticing when your site becomes slow or goes down, ideally before your customers notice it. Speed is not a detail: slow loading times cost you leads. Read how to measure that in core web vitals.
Small changes. A fixed number of hours per month for text adjustments, new pages, a job vacancy or a price change.
Reporting. A short overview of what has happened, so you know what you are paying for.

With every quote, explicitly ask which of these points are included and what falls outside. “Maintenance” without hours for changes means that every adjustment is invoiced separately. Also pay attention to recurring obligations such as accessibility: for many business sites the requirements around web accessibility are becoming stricter, and that is maintenance work that keeps coming back.

DIY or outsource: what suits you?

Maintaining it yourself is cheaper in euros, but not in time or risk. Outsourcing is more expensive per month, but buys peace of mind and continuity. The right choice depends on your team and how critical your site is.

Doing it yourself (DIY) is defensible if you have a simple site, someone internally is technically handy, and your site is not an important source of leads. You then mainly pay for hosting and a domain name (a small annual amount). The risk: updates get postponed, backups are missing precisely when you need them, and no one notices that a form hasn’t forwarded any emails for weeks. For a site that is quietly your most important salesperson, that is an expensive saving.

Outsourcing pays off as soon as your site really counts towards your revenue, or as soon as no one internally has the time or inclination for it. You then buy not only hands, but follow-up: someone who proactively looks, solves problems for you and thinks along about improvements. Honest advice: don’t choose a contract that only “keeps the site online”. The difference between maintenance and growth lies in the attention to conversion, speed and content, not in running updates alone.

An in-between form also exists: you do the content, your supplier does the technical maintenance. That keeps the costs low while the risk of downtime or a hack lies with a professional.

Why is cheap maintenance sometimes expensive?

The lowest monthly amount is rarely the lowest total cost. A contract that only covers updates and backups seems advantageous until your site needs something that isn’t included. Then every change comes as a separate invoice, and the amount runs up unpredictably.

In addition, there is the cost of what does not happen. A site that stays slow, a form that quietly fails or an outdated page that sows doubt: you don’t see that on your maintenance invoice, but you do see it in your number of requests. Maintenance that only looks at the technology and not at the performance keeps your site alive without making it work.

So look at what a contract brings you, not just what it costs. Good maintenance keeps your site fast, safe and up to date, and uses the monthly hours to targetedly improve what stands in the way of conversion. That is investing in leads, not just in uptime. When maintenance reaches a point where patchwork no longer suffices, a website redesign is sometimes the more honest choice than continuing to pay extra for an outdated foundation.

How much should a B2B company spend on this?

A workable rule of thumb: budget maintenance as a fixed, recurring amount, not as something you “take on the side”. For most B2B companies with a professional site, a few dozen to well over a hundred euros per month is realistic, plus hosting. If you are structurally below that, you probably do a lot yourself, or you are missing parts of the scope.

More important than the exact figure is the ratio to what your site brings in. One extra incoming lead per month pays back the whole maintenance contract for most B2B companies. From that point of view, the question is not “how cheap can maintenance be”, but “does this maintenance keep my most important sales channel in top form”. For the broader context of what a B2B site costs and delivers, read our guide on having a B2B website built. If you also want to include the build cost, take a look at what a WordPress website costs alongside the monthly maintenance.

The short summary

Website maintenance for B2B usually costs a few dozen to well over a hundred euros per month, plus hosting in the order of 10 to 50 euros per month. Doing it yourself is cheaper in euros but costs time and risk; a maintenance contract buys updates, backups, security, monitoring and a few hours of changes. Assess a quote on scope and on what it delivers, not on the monthly amount alone. The cheapest contract that only keeps your site online is something different from maintenance that makes your site faster, safer and more conversion-focused.

Do you want to know which maintenance suits your site and your growth goals? Plan your free intake and we’ll look at it together.