How much does a website cost? B2B prices and what determines the price

Having a professional B2B website built in Belgium typically costs from a few thousand euros for a simple, template-based site to well above ten or twenty thousand euros for strategic custom work with integrations. That spread is wide because “a website” can mean anything, from an online business card to a lead-generating machine with a CRM connection. In this article you will read which price ranges are realistic, which factors really determine the price, and how to avoid spending too much or too little for what you need.

How much does a B2B website cost on average?

For most companies a professional B2B website falls roughly into three categories, and the difference lies not in the pretty pictures but in the amount of thinking, custom work and technology underneath.

• A simple, small website (a few pages, largely based on an existing theme or template) often sits in the order of a few thousand euros. Suitable if you mainly want to be findable and credible online, without heavy goals around leads.
• A professional, lead-focused B2B website is usually higher, in the order of five to ten thousand euros or more. There is strategy in here: a well-considered structure, conversion-focused pages, copywriting and solid technology.
• Strategic custom work with complex propositions, multiple languages, integrations or a headless setup quickly starts around ten to fifteen thousand euros and climbs further as the requirements increase.

Treat these figures as orders of magnitude, not as a quote. Two agencies can give strongly diverging prices for “the same” website, simply because they have a different scope, quality and level of guidance in mind. So always ask exactly what is included in a price. If you are replacing an existing site instead of building from scratch, its own price drivers apply: we set those out separately in what a website redesign costs. If you want the broader picture of the whole process, read our guide to having a B2B website built.

How much does a website cost per type of provider?

Who builds the website also determines the price and what you get for it. Roughly speaking there are four types of provider, each with its own price tag and profile.

Type of provider	Guide price	What you get	When it fits
Yourself (Wix, Squarespace)	0 to 50 euros per month	A template site you build and maintain yourself	Small budget, simple site, and time to do it yourself
Freelancer	approx. 1,000 to 4,000 euros	One maker for design and build, limited strategy	Limited budget and a clear, well-defined assignment
Specialised agency	approx. 5,000 to 15,000 euros	Strategy, design, copywriting, SEO and technology under one roof	You want a site that actively delivers leads and customers
Enterprise agency	20,000 euros and up	Large teams, heavy processes and complex custom work	Large organisation with strict requirements and complex integrations

The sweet spot for most companies lies with a specialised agency: enough strategy and quality to pay off, without the overhead and price tag of an enterprise player. That is how we approach having a website built.

Which factors determine the price?

The price of a website is determined mainly by scope, custom work, content and integrations, not by the platform itself. These are the dials that get turned:

• Scope and number of pages. Building five pages costs less than fifty. But more important than the number is how many unique page designs are needed. Ten variants of the same template are cheaper than ten genuinely different layouts.
• Degree of custom work in design. Lightly adapting an existing theme is a different story from a unique design built entirely from the brand identity. Custom work costs more, but also sets you apart from the competition.
• Content and copywriting. Texts that persuade and convert are work. If you supply all the content, that saves money. If you have the writing and the conversion-focused forms and pages devised for you, that is included in the price.
• Integrations and functionality. A connection to your CRM or marketing automation, a quote configurator, an appointment tool, multilingualism or a gated customer portal: each connection adds technology and testing work.
• Strategy and guidance. The difference between “a site that looks good” and “a site that delivers leads” lies largely in the preliminary work: audience research, structure, message. That thinking is often the most valuable, and therefore not the cheapest, item.

How much do maintenance and hosting cost per year?

Besides the one-off build cost, you had best count on recurring costs, because a website is never really finished after launch. A website that has to generate leads requires maintenance, security updates and further development.

The fixed costs usually fall into two items. Hosting and domain are relatively limited, usually a few tens of euros per month, depending on the platform and the expected traffic. Maintenance is higher and depends on what you agree: only technical updates and security, or also regular content improvements and optimisation. For this, count on a monthly or annual budget that fits how important the site is to your sales.

An honest piece of advice: do not skimp here unnecessarily. A cheap site that then stands still for years almost always performs worse than a site you keep improving based on what the figures tell you. Consciously plan that further-development budget.

Why do quotes differ so much?

Quotes vary widely because they often describe something different, even though “website” is written above each one. The rate of the executor plays a part: a freelancer usually charges a lower hourly rate than an agency, but an agency usually brings a team with several specialisms (strategy, design, development, copy, SEO). Neither is by definition better, it depends on the complexity of your project and how much you want to steer yourself.

When comparing, pay particular attention to what is not in the price. Common differences:

• Whether or not there is a strategy and structure phase up front.
• Whether or not copywriting and imagery are included.
• Number of feedback rounds and revisions.
• Whether SEO basics, speed and accessibility are properly built in or come as extra work.
• What happens after launch: are you let go or guided?

A low price is no bargain if half the work is not in it. So compare on equal scope, not on the final amount alone. If you want to know how we build a process, take a look at how we handle having a professional website built.

Which platform is the most cost-effective?

There is no platform that is always the cheapest, because the build and maintenance cost depends more on your situation than on the name of the system. Webflow, WordPress and a custom or headless setup each have their strengths and weaknesses.

A template-based WordPress site can start cheap, but if you want a lot of custom work and connections, the costs climb just as easily. Webflow gives a lot of design freedom and a tidy management environment, with a recurring subscription cost as the counterpart. Custom or headless offers the most flexibility and performance, but requires the largest initial investment and development knowledge. The cheapest choice on day one is not automatically the cheapest over three years. So choose based on your goals, your team, your content needs and your growth plans, and let the platform follow from that, not the other way around.

How do you know if you are choosing the right budget?

You choose the right budget by starting with what the website has to deliver, not with what it may cost. A site that has to bring in a handful of qualified leads per month deserves a different investment than a digital brochure. Work back from the value of a customer: if one new B2B customer is worth thousands of euros, a site that structurally delivers a few per year is quickly earned back.

Be honest about what a website can and cannot do. A beautiful site does not solve a weak proposition or a missing sales process. The biggest gain usually lies not in more design, but in a sharper message, a logical structure and pages that convert visitors into leads. That is exactly where you want your budget to work hardest.

The short summary

What a B2B website costs depends on scope, custom work, content and integrations, and realistically ranges from a few thousand euros for a simple site to well above ten thousand for strategic custom work. Compare quotes on equal scope, count in recurring costs for hosting and maintenance, and choose your budget based on what the site has to deliver. The platform is a consequence of your goals, not a starting point.

Want to know what your specific case realistically costs and delivers? Plan your free intake and we will look together at which approach fits your goals.