How much does a marketing agency cost?

What a marketing agency costs depends heavily on what you have them do. A one-off strategy engagement is in a completely different order than an ongoing collaboration where an agency manages your SEO, content and advertising. Your market, your goals and your ambition also play a part. Naming an honest fixed rate would be misleading; that is why we prefer to look at your situation together and make a tailored proposal.

Which factors determine the price?

Three things weigh the most. First, the scope: advice only, or execution as well. Second, the channels: SEO, advertising and content each demand a different effort. Third, the ambition: those who want to gain a lot of ground quickly invest more than those who grow gradually. Good agencies tie their work to clear KPIs, so you see what your money is doing.

What should you watch out for?

At what you get back, not just at the hourly rate. A cheap agency that reports vanity metrics without leads or revenue ultimately costs you more than an agency that steers on real results. Ask how they measure ROAS and contribution to revenue. At Customer Impact we work with a small, fast team and give honest advice, even when the answer is sometimes that a particular channel does not make sense for you yet.

Fixed amount or tailored?

A fixed package looks tidy, but rarely fits precisely. Too large a scope wastes budget, too small a one delivers too little. That is why we tailor the investment to your goals and room to grow. If you want a concrete idea of what a collaboration costs, take a look at our pricing or request a tailored quote, and we will work it out together based on your objectives.